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All Journal Jurnal Administrasi Bisnis FISIPOL UNMUL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Aplikasi Bisnis
Sudjanarti, Dwi
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Lifestyle, Price and Service Quality on Purchasing Decisions in Modern Coffee Shops (Case Study of Students in Malang City) Utomo, Heru; Sudjanarti, Dwi; Wardani, Rr. Tri Istining; Khabibah, Umi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1562

Abstract

This study aims to investigate how lifestyle, price, and service quality impact students' purchasing decisions at modern coffee shops in Malang. Modern coffee shops are increasingly in demand by students who make this place not only as a location to enjoy coffee drinks, but also as a place to gather to work on their college assignments. Many things are considered by consumers in purchasing decisions, including lifestyle, price and service quality. This research involves explaining phenomena through a quantitative method. A survey was distributed through Google Form to gather data from 100 participants. Findings suggest that lifestyle has no significant impact on purchasing choices, unlike price and quality of service. Lifestyle, price, and service quality together influence buying decisions.
Pembuatan Booklet Company Profile Menggunakan Aplikasi CorelDraw sebagai Media Promosi untuk Meningkatkan Minat Beli di B2 Capture Kota Batu Bedda, Syarifah; Sudjanarti, Dwi
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Tujuan dari penelitian ini untuk mengetahui media promosi yang digunakan di B2 Capture Kota Batu, untuk menganalisa media promosi di B2 Capture Kota Batu dan untuk membuat booklet menggunakan CorelDraw agar meningkatkan minat beli konsumen di B2 Capture Kota Batu. Penelitian ini merupakan penelitian action research dengan menggunakan aplikasi CorelDraw sebagaiaplikasi yang digunakan untuk membuat desain booklet company profile B2 Capture Kota Batu. Prosedur action research meliputi perencanaan, tindakan, observasi, dan refleksi. Penelitian ini menggunakan teknik pengumpulan data observasi, interview, dan dokumentasi. Teknik penentuan responden untuk pengujian booklet adalah teknik purposive sampling, yang melibatkan 2 ahli desain, 1 pemilik B2 Capture, 2 ahli pemasaran, 5 calon pengguna, dan 5 calon konsumen. Untuk analisa data digunakan metode analisa deskriptif kualitatif. Berdasarkan hasil penelitian yang telah dilakukan maka dapat bahwa desain booklet company profile B2 Capture Kota Batu sebagai media promosi, serta dapat memberikan kemudahan perusahaan dalam menyampaikan informasi secara detail.
DESAIN E-CATALOG DI INSTAGRAM DENGAN MENGGUNAKAN CORELDRAW X7 SEBAGAI MEDIA IKLAN UNTUK MENINGKATKAN MINAT BELI PADA WAROENG TEPI SAWAH KARANGPLOSO KAB. MALANG Mufarokhah, Rosalia Krenata; Sudjanarti, Dwi
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Promosi di Waroeng Tepi Sawah adalah menggunakan word of mouth, banner yang hanya dipasang di depan Waroeng Tepi Sawah, dan media sosial Instagram. Berdasarkan pengamatan yang dilakukan media iklan yang digunakan masih kurang efektif. Penelitian ini bertujuan untuk membuat desain e-catalog sebagai media iklan untuk meningkatkan minat beli pada Waroeng Tepi Sawah dengan menggunakan aplikasi CorelDraw X7. Penelitian ini menggunakan metode Action Research dengan prosedur penelitian yang terdiri dari perencanaan, tindakan, observasi, dan refleksi. Jumlah sampel yang diambil sebanyak 15 responden yang terdiri dari pemilik, 2 ahli pemasaran, 2 ahli komputer, dan 10 calon pembeli. Pengukuran efektifitas pengembangan desain diukur dengan metode EPIC (Empathy, Persuasion, Impact, Communication). Berdasarkan hasil penyebaran kuesioner menunjukkan bahwa e-catalog Waroeng Tepi Sawah dikatakan sangat efektif. Hal ini dibuktikan dengan skor dimensi EPIC yang menyatakan bahwa hasil rata-rata dimensiemphaty sebesar 4,4, dimensi persuasion sebesar 4,33, dimensi impact sebesar 4,5 dan dimensi communication sebesar 4,46. Sedangkan hasil EPIC Rate adalah 4,4. Dari penelitian ini dapat disimpulkan bahwa desain e-catalog yang dibuat sangat efektif untuk digunakan sebagai media iklan yang dapat meningkatkan minat beli di Waroeng Tepi Sawah.
Assessing the Acceptance of Pedestrian-Activated Signal System (PASS) in Malang Campus Area Wardani, Rr. Tri Istining; Sudjanarti, Dwi; Utomo, Heru; Khabibah, Umi; Murtiyanto, Rizky Kurniawan; Akmalia, Masitha Nisa
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 13, No 4 (2025): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v13i4.24044

Abstract

Implementing the Pedestrian-Activated Signal System (PASS) as a traffic safety technology innovation requires a deep understanding of user readiness and acceptance, especially in campus environments that are dense with pedestrian activity. This research aims to analyze the influence of Technology Readiness (TR) factors consisting of Optimism, Innovativeness, Discomfort, and Insecurity and Technology Acceptance Model (TAM) factors, namely Perceived Ease of Use, Perceived Usefulness on Behavioral Intention to Use the PASS system.This research uses a quantitative approach with a survey method of 215 respondents who are campus academics and the community who use the PASS in Malang City. Data analysis techniques were carried out using SPSS software with multiple linear regression tests to see the influence of variables in the TR and TAM models that had been formulated.The research results show that Optimism, Innovativeness, Perceived Ease of Use, and Perceived Usefulness have a positive effect on Behavioral Intention to Use. Meanwhile, Discomfort and Insecurity have a negative effect on Behavioral Intention to Use. This suggests that both psychological readiness and technology perception play an important role in shaping PASS intention to use.These findings confirm that the success of PASS implementation is not only determined by the technical aspects of the system, but also by the mental readiness and perception of the user. Therefore, it is important for institutions and technology developers to prioritize education and outreach strategies that strengthen user acceptance. Thus, PASS can be used sustainably to support pedestrian safety in the campus environment.
Co-Authors Akmalia, Masitha Nisa Bedda, Syarifah Heru Utomo, Heru Mufarokhah, Rosalia Krenata Rizky Kurniawan Murtiyanto Umi Khabibah Wardani, Rr. Tri Istining