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All Journal Indonesian Journal of Industrial Engineering & Management JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Innovative: Journal Of Social Science Research
Wardani, Rr. Tri Istining
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Lifestyle, Price and Service Quality on Purchasing Decisions in Modern Coffee Shops (Case Study of Students in Malang City) Utomo, Heru; Sudjanarti, Dwi; Wardani, Rr. Tri Istining; Khabibah, Umi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1562

Abstract

This study aims to investigate how lifestyle, price, and service quality impact students' purchasing decisions at modern coffee shops in Malang. Modern coffee shops are increasingly in demand by students who make this place not only as a location to enjoy coffee drinks, but also as a place to gather to work on their college assignments. Many things are considered by consumers in purchasing decisions, including lifestyle, price and service quality. This research involves explaining phenomena through a quantitative method. A survey was distributed through Google Form to gather data from 100 participants. Findings suggest that lifestyle has no significant impact on purchasing choices, unlike price and quality of service. Lifestyle, price, and service quality together influence buying decisions.
Product Catalogue Using Canva Application as Promotional Media Development for Abajaya Jember MSMEs Maharani, Agista Kirana; Wardani, Rr. Tri Istining
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 1: February 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i1.26139

Abstract

The promotional media used by Micro, Small and Medium Enterprises (MSMEs) in Abajaya Jember are currently Offline Store, Instagram. Promotion through offline store is still considered insufficient to attract potential customers because there is no promotional media that can introduce its products to potential Customers so promotional media in the form of product catalogues is needed. The purpose of this study is to create a product Catalogue as an additional promotional media using the Canva application. The research method used is Action Research. Data collection methods include interviews, observations, documentation and questionnaires based on the EPIC model (empathy, persuasion, impact, and communication). The questionnaire was distributed to 15 respondents consisting of 1 business owner, 2 design experts, 2 marketing experts and 10 potential customers. Results from the questionnaire were analyzed using the EPIC model. The study was conducted in 2 cycles. In the first cycle, it showed an EPIC rate score of 3.67, the score was included in the effective good category, but continued in the second cycle because there were suggestions on Catalogue design by design experts. In the second cycle, it shows an EPIC Rate score of 4.4 included in the very effective category, indicating that the Catalogue design of Abajaya Jember MSMEs can attract potential customers. Based on the results of this study, it can be concluded that Catalogue design is said to be effective and feasible to be used to help promotion.
Pembuatan Media Promosi Berbasis Company Profile Video dengan Aplikasi Sony Vegas Pro 13 Pada Tidar Property Group Kota Malang Cahyanti, Meyrinda Putri; Wardani, Rr. Tri Istining
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10274

Abstract

The main purpose of this study is to create a corporate company profile video for promotional media. Then the researcher uses EPIC Model formula to calculate the effectiveness of the video design. Then the admin of Tidar Property Group upload it on Instagram social media of @TidarPropertygroup. The research location was at Tidar Property Group with a total number of respondents was 21, 1 business owner, 1 employee, 2 marketing professionals, 2 multimedia professionals, and 15 potential customers. This research was an action research, this study used data collection tehniques such as observation, interview, questionnaires, and documentation. The researcher conducted stages starting with planning, acting, observing, and reflecting. This research shows that the average EPIC Rating score is 4.25 out of 5. This score indicates that the company profile videos belong to the highly effective category. According to this study, company profile videos is suitable as an promotional media and can definitely increase brand awareness for potential customers. The author suggests for companies to use company profile videos as promotional media. For future researchers, it is hoped that the company profile video development will be better in terms of shooting techniques, tools used, and editing applications
Co-Authors Cahyanti, Meyrinda Putri Heru Utomo, Heru Maharani, Agista Kirana Sudjanarti, Dwi Umi Khabibah