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All Journal JURNAL HUTAN LESTARI J-PiMat : Jurnal Pendidikan Matematika Jurnal Bakti Masyarakat Manajemen Indonesian Journal of Community Empowerment Jurnal Signaling
Yopita, Yopita
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Journal : Jurnal Bakti Masyarakat Manajemen

 1 
RAFIN’S SNACK WIRAUSAHA LOKAL GO INTERNATIONAL Nurbaiti, Nurbaiti; Yopita, Yopita
Jurnal Bakti Masyarakat Manajemen Vol 3, No 2 (2023): Volume 3 Nomor 2 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v4i1.16811

Abstract

The snack food industry is currently one of the industries that provides great prospects in Indonesia and abroad. To more understand the production process, product innovation, and marketing strategies used by Rafin's Snack, the aim is to provide in-depth insight into the company's operations, as well as identify best practices that can be applied in the snack food industry. The emergence of various snack brands in the Indonesian market reflects the high consumer demand for convenient and tasty snacks. Rafin's Snack was established with the aim to answer this challenge, presenting snacks that are not only delicious but also reflect Indonesia's rich culinary culture. Rafin's Snack was founded in 2020 by a group of young entrepreneurs who had a vision to introduce the flavors of Indonesia through innovative snacks. However, most of the existing products still lacked attention to health aspects and the uniqueness of local flavors. Learn industry practices, collect data, and gain practical insights relevant to students' studies. Students will get the opportunity to connect the theory learned with real practice, while the management team can discuss and learn from the business strategies implemented by Rafin's snack towards more widespread trade abroad in an effort to enter the international market.
Co-Authors Andau, Veronika Emi Roslinda Hutagaol, S.Pd,M.Pd, Anita Sri Rejeki M Idham, M Nur Asiah Nurbaiti Nurbaiti Pratama, Reza Hardian Putri, Fadillah Dwi Surya R, Adi