<![CDATA[Trademark disputes often arise despite existing laws, due to similarities that lead to bad faith registration. This act exploits a trademark's fame, affecting its economic value and potentially deceiving consumers. The first-to-register principle determines the winner of trademark disputes, with legal consequences including rejection, transfer, or cancellation of the disputed trademark. A court case illustrates this, where the plaintiff was initially found guilty, but upon appeal, it was discovered that their trademark was registered earlier with valid documents, including an Apostille certificate. The Supreme Court annulled the previous decision, upholding the plaintiff's trademark rights and canceling the defendant's trademark. This study used a juridical normative research method, analyzing primary legal materials and laws. The results showed that the defendant acted in bad faith by creating a similar trademark identity. An information gap regarding well-known trademarks and Apostille certification contributed to the bad faith utilization. This study aims to inform policy development in trademark legislation, highlighting the need for clearer regulations to prevent similar disputes. By understanding the causes of trademark disputes, policymakers can create more effective laws to protect trademark rights and promote fair competition. Ultimately, this study contributes to the ongoing effort to refine trademark laws and regulations.]]>
