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All Journal Jurnal Pengabdian Al-Ikhlas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Indonesian Journal of Innovation Studies
Safirin, Moch Tutuk
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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PENYULUHAN PENGGUNAAN FACEBOOK SEBAGAI MEDIA INTERNET MARKETING Donoriyanto, Dwi Sukma; Saputro, Erwan Adi; Widjajati, Endang Pudji; Indiyanto, Rus; Safirin, Moch Tutuk
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 1 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i1.11057

Abstract

Desa Kembangbelor merupakan salah satu Desa yang terletak di wilayah Kecamatan Pacet, Kabupaten Mojokerto. Sebagian masyarakat di Desa ini berprofesi sebagai petani. Salah satu komoditas yang dihasilkan yaitu ubi jalar. Sayangnya usaha untuk memasarkan produk olahan ubi jalar belum dibarengi dengan strategi pemasaran melalui internet karena kurangnya tingkat pemahaman dalam menggunakan aplikasi Facebook. Oleh karena itu kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan penggunaan Facebook sebagai media internet marketing kepada pelaku usaha produk olahan ubi jalar di Desa Kembangbelor. Metode yang digunakan adalah survei, penyuluhan dan evaluasi (obersvasi dan wawancara). Kegiatan ini berjalan dengan baik dan lancar. Peserta telah mampu menggunakan fitur-fitur yang ada di facebook seperti facebook ads, marketplace, page, messenger, beranda, status, dan grup.
Analysis of Technology Acceptance Model (TAM) Approach Towards Repeat Purchases With User Satisfaction Mediation on Cinepolis Application Using SEM-PLS Method Rafael Adhi Wicaksono; Safirin, Moch Tutuk
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4781

Abstract

Technological advances encourage companies to present easy and useful service applications. The Cinepolis application is considered not optimal, as seen from negative ratings and reviews. This research examines how perceived usefulness, ease of use, benefits, features, and trust influence repeat purchase behavior, with user satisfaction serving as a mediating variable. The study employs the SEM-PLS method and involves 100 respondents who are users of the Cinepolis application. The findings indicate that all the independent variables significantly impact repeat purchase decisions, except for the mediation of perceived ease through user satisfaction which was not significant. Cinepolis is advised to improve user benefits, features, and trust to encourage satisfaction and repeat purchases.
Prioritizing Customer Loyalty Strategies Using Customer Journey Mapping and Analytic Hierarchy Process Ihsananda, Nadhim; Safirin, Moch Tutuk; Syaifullah, Hafid
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1672

Abstract

Background (General): The rapid growth of Indonesia’s culinary sector has intensified competition, making customer loyalty a key determinant of business sustainability and competitiveness. Background (Specific): Small and medium enterprises (SMEs), such as Jatinangor House, face challenges in maintaining loyalty due to inconsistent marketing strategies, limited resources, and underutilization of digital platforms. Knowledge Gap: While Customer Journey Mapping (CJM) and Analytic Hierarchy Process (AHP) have been studied individually, their integrated application in the Indonesian SME food sector to analyze and prioritize loyalty strategies remains underexplored. Aims: This study investigates the dominant strategy for enhancing customer loyalty at Jatinangor House Ketintang Branch by combining CJM to identify experiential gaps and AHP to prioritize strategic interventions. Results: Findings reveal that standardization of service, portion size, and cleanliness is the most critical priority (weight 0.365), followed by improvement of online menu information and digital promotion, whereas loyalty programs are less effective without operational consistency. Novelty: The study uniquely integrates CJM and AHP to provide structured, customer-centric marketing strategies for SMEs in the Indonesian food industry. Implications: These results emphasize that improving fundamental service quality and digital visibility must precede loyalty initiatives, offering both practical recommendations for SME management and theoretical contributions to marketing strategy research Highlights: Integration of CJM and AHP reveals service quality as the top loyalty driver. Digital visibility and menu information are crucial for customer consideration. Loyalty programs are ineffective without operational consistency. Keywords: Customer Journey Mapping, Analytic Hierarchy Process, Customer Loyalty, Marketing Strategy, SMEs
Co-Authors Dwi Sukma Donoriyanto Erwan Adi Saputro Ihsananda, Nadhim Rafael Adhi Wicaksono Syaifullah, Hafid Widjajati, Endang Pudji