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Behavior of Consumers in The Purchase Meat Chicken in Traditional Markets Donggala in Regency (Case Study of Ganti Market) Arafah, Arafah; Mujayin, Yudi
AgriSains Vol 21, No 2 (2020)
Publisher : FAPETKAN UNTAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.935 KB)

Abstract

This study aims to determine consumer behavior towards attributes of chicken meat such as meat color, texture, aroma and weight in purchasing decisions, and to analyze the factors that influence behavior. The research was conducted at the Traditional Ganti Market  of Donggala Regency from August to September 2019. The research used survey methods and interviews with a sample of 40 respondents. Data were analyzed using Multi-attribute Analysis and Multiple Linear Regression. The results showed that the attributes of chicken meat weight were highly considered in making purchasing decisions, followed by the aroma, color and texture of the meat. The results of the Multiple Linear Regression analysis show that the price of chicken meat, income, number of family members, age, gender, education and work together have a positive effect on consumer behavior. However, individually, the ones that have a positive effect on consumer behavior are education and consumer occupation.
BUDAYA KUDA MENARI MASYARAKAT UJUNG LERO Arafah, Arafah
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 1 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i1.472

Abstract

Kuda menari merupakan adat dan budaya yang dilakukan oleh masyarakat desa Ujung lero setahun sekali. Nama lain kuda menari adalah “Nyareng Patuddu “. Nyareng patuddu merupakan kegiatan yang dilakukan oleh masyarakat desa Ujung lero selama 1-3 hari berturut turut. Nyareng patuddu pada dasarnya dilakukan oleh masyarakat desa Ujung lero sebagai bentuk rasa syukur kepada Allah SWT. pada anaknya yang berhasil menamatkan Al-Qur’an. Nyareng patuddu merupakan kegiatan yang dilakukan untuk memperingati hari kelahiran Nabi Muhammad Saw. Hal yang paling menarik adalah budaya Bugis yang selalu berdampingan dengan budaya Mandar. Kuda yang ditunganggi telah dilatih dan akan menari sesuai dengan iringan musik. Anak yang menunggangi kuda akan mengenenakan pakaian Adat Bugis (Baju bodo) yang terdiri atas perempuan dan laki-laki. Anak yang menunggang kuda akan ditutupi dengan “Lallang totama“
Program Sosialisasi dan Penyuluhan Hukum tentang Pencegahan Narkoba Menuju Pendidikan Berkualitas di Lingkungan UPT SMP Negeri 1 Kampa melalui Program Kerja Mahasiswa KUKERTA MBKM Desa Sawah Baru Ramdani, Fikry; Azzahra, Cindy; Maharani, Maharani; Tampubolon, Veronica Allysia; Caesar, Muhammad Aisar Akmal; Marbun, Andreas; Bahira, Awra Nela; Xega, Xega; Ramadhani, Siti Hawa; Arafah, Arafah; Pandiangan, Hanna Rida Yolavani
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.477-485

Abstract

The 2025 Community Service Program (KUKERTA) under the Merdeka Belajar Kampus Merdeka (MBKM) initiative at the University of Riau was implemented in Sawah Baru Village, Kampa Subdistrict, Kampar Regency, with the aim of supporting Sustainable Development Goal (SDG) 4 on quality education. Although Sawah Baru Village has considerable human potential, awareness of the dangers of narcotics remains limited, posing high risk particularly among school-aged children. Adopting a participatory approach, the students conducted a drug prevention outreach program among the pupils, using lecture presentations, interactive question-and-answer discussions, and poster distribution as supporting media. Evaluation results revealed increased student participation and enhanced understanding of types of narcotics, their harmful impacts, and methods to resist negative environmental influences. The activity proved effective in improving students’ knowledge and awareness. Sustaining this effort requires collaboration among teachers, parents, and relevant authorities to foster a healthy, drug-free school environment. This program also can serve as a model for developing community-based educational ecosystems within schools.