Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AGRISAINS Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi
Arafah, Arafah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AGRISAINS

 1 
Behavior of Consumers in The Purchase Meat Chicken in Traditional Markets Donggala in Regency (Case Study of Ganti Market) Arafah, Arafah; Mujayin, Yudi
AgriSains Vol 21, No 2 (2020)
Publisher : FAPETKAN UNTAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.935 KB)

Abstract

This study aims to determine consumer behavior towards attributes of chicken meat such as meat color, texture, aroma and weight in purchasing decisions, and to analyze the factors that influence behavior. The research was conducted at the Traditional Ganti Market  of Donggala Regency from August to September 2019. The research used survey methods and interviews with a sample of 40 respondents. Data were analyzed using Multi-attribute Analysis and Multiple Linear Regression. The results showed that the attributes of chicken meat weight were highly considered in making purchasing decisions, followed by the aroma, color and texture of the meat. The results of the Multiple Linear Regression analysis show that the price of chicken meat, income, number of family members, age, gender, education and work together have a positive effect on consumer behavior. However, individually, the ones that have a positive effect on consumer behavior are education and consumer occupation.
Co-Authors Yudi Mujayin