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Pengaruh Kehandalan Dan Brand Image Terhadap Kepuasan Konsumen Dalam Penggunaan Digital Payment Dana (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Metro) Septiana, Nani; Nasikah, Durotun; Wulandari, Tri Wahyu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2522

Abstract

The development of information and communication technology makes all human activities easier both in the economic and social fields. In today's technological developments, new innovations are needed so that all human activities become more efficient, safe, fast and comfortable, especially in the world economy. Digital wallets are electronic applications that can be used to pay for online transactions. This study aims to determine 1) To determine the effect of reliability on Consumer Satisfaction in the Use of Digital Payments (Dana). 2) To determine the effect of brand image on Consumer Satisfaction in the Use of Digital Payments (Dana). 4) To determine the effect of reliability, brand image on Consumer Satisfaction in the Use of Digital Payments (Funds). The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a total sample of 72 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between reliability on Consumer Satisfaction in the Use of Digital Payments (Funds). 2) there is a positive and significant influence between brand image on consumer satisfaction in the use of digital payments (funds). 4) there is a positive and significant influence between reliability, brand image on consumer satisfaction in the use of digital payments (funds).
PENGARUH MEDIA DIGITAL STORYTELLING KANAL YOUTUBE “GROMORE STUDIO SERIES” TERHADAP KEMAMPUAN MENYIMAK PADA MATERI HIKAYAT PEMBELAJARAN BAHASA INDONESIA FASE E 4 DI SMA NEGERI 1 BAYAH Wulandari, Tri Wahyu; Solihatulmilah, Elih; Mualimah, Eka Nurul
DESANTA (Indonesian of Interdisciplinary Journal) Vol. 4 No. 1 (2023): September 2023
Publisher : Desanta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masalah utama dalam penelitian ini adalah bagaimanakah pengaruh media digital Storytelling Kanal Youtube “Gromore Studio Series” Terhadap Kemampuan Menyimak Pada Materi Hikayat Pembelajaran Bahasa Indonesia Fase E 4 Di SMA Negeri 1 Bayah. Tujuan penelitian ini adalah untuk mengetahui pengaruh penggunaan media digital Storytelling Kanal Youtube “Gromore Studio Series” Terhadap Kemampuan Menyimak Pada Materi Hikayat. Penelitian ini menggunakan sampel sebanyak 34 siswa dari 280 populasi dengan teknik pengambilan sampel yaitu teknik provosive sampling. Penelitian ini menggunakan metode kuantitatif yaitu jenis pre-experimental design dengan desain penelitian one-group-pretest-posttest design. Teknik pengumpulan data menggunakan teknik tes dan nontes berupa observasi. Teknik analisis data menggunakan analisis data deskriptif dan analisis data inferensial menggunakan uji-t. Penggunaan data dilakukan dengan menggunakan tes hasil belajar kemampuan menyimak hikayat yang berupa pretest dan posttest. Dari hasil penelitian dapat diketahui bahwa rata-rata nilai pretest sebesar 69,56 dan rata-rata nilai posttest sebesar 86. Perolehan tersebut diperkuat berdasarkan hasil uji hipotesis yang berfokus pada nilai akhir yaitu posttest dengan menggunakan uji-T menunjukan syarat hasil > yaitu 5,177 > 1,692 dengan hasil hipotesis 0 ( ditolak dan hipotesis 1 ( diterima. Hal ini membuktikan bahwa Media Digital Storytelling kanal youtube “Gromore Studio Series” berpengaruh terhadap kemampuan menyimak pada materi hikayat pembelajaran bahasa indinesia fase E 4 di SMA Negeri 1 Bayah