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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM ETNIK : Jurnal Ekonomi dan Teknik
Erynayati, Luh
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Pengaruh Kepercayaan Dan Komitmen Terhadap Loyalitas Nasabah Koperasi Pada Masa Pandemi Covid-19 Erynayati, Luh; Made Arysta Putra, Sang
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 2 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.985 KB) | DOI: 10.54543/etnik.v1i2.21

Abstract

Customer loyalty is a sense of loyalty that customers have to always use the products offered by the cooperative. If customers are loyal to the company, they will not consider using the financial organization's existing products. Furthermore, one of the elements that influence loyalty is trust and commitment. The formulation of the problem here is how the impact of trust and commitment on client loyalty either to some extent or at the same time. The purpose of this study is to determine how the impact of trust and commitment on customer loyalty either partially or simultaneously. This exploration is directed at KSP Amertha Nadi Jaya Klungkung. The number of samples taken is 87 respondents. Information collection methods are observation, interview, documentation, writing and polling. While the technical procedures of data analysis are validity, reliability, classical assumption test, multiple linear regression analysis, multiple correlation, t test (t test), determination, and f test (f test). The results of this study indicate that there is a positive and large influence between trust and commitment to customer loyalty at KSP Amertha Nadi Jaya Klungkung, which implies that the better trust and commitment, the higher customer loyalty to KSP Amertha Nadi Jaya Klungkung.
Pengaruh Kualitas Produk, Citra Perusahaan dan Harga Terhadap Keputusan Pembelian Produk Minuman Beralkohol Selama Pandemi Covid 19 Erynayati, Luh; Krisyanti, Ni Putu
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i9.104

Abstract

In implementing marketing ideas, companies need to look at the variables that can influence purchasing decisions in promoting a product. This exploration is directed to find out how the description of PT. Trisno Mitra Bali, which is well-known among drink lovers, the quality of the products provided, along with the prices given influence purchasing decisions during the covid 19 pandemic. The population in this study were customers of PT. Trisno Mitra Bali Denpasar. The sample was determined by a purposive examination strategy, with 100 respondents. Information selection procedure used is a questionnaire. The scientific method used in this exploration is instrument test (validity test and reliability test), classical assumption test, multiple linear regression analysis, coefficient of determination, hypothesis testing (t test and F test) involving the SPSS 25 for windows program.The results show that product quality, company image, and results at the same time influence purchasing decisions.
Digitalisasi Bagi Pelaku UMKM Yang Terdampak Pandemi Covid-19 Erynayati, Luh; Dwika Ayu Amrita, Nyoman
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 12 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i12.150

Abstract

The Covid-19 pandemic had a negative impact on MSMEs, one of which was a decline in sales and asked MSMEs to rebuild their business systems to bear the impact of the pandemic. This procedure is a variation step as an option to become and turn into a superior Micro, Small and Medium Enterprises (MSMEs), especially during the Covid-19 pandemic. The strategy used in this research is subjective exploration, which is research based on the power of scientific description through a careful search of writings and descriptions through external and internal investigations of the problem. Composing with a subjective strategy can indicate a translation that is an item or a consistent result of the information obtained during the review. The results of the review explain that digital promotion of goods makes it easier for clients to get data about an item, and can create web-based exchanges so that they can increase sales transactions, especially for MSMEs.
Pengaruh Pandemi Covid-19 Terhadap Pariwisata Bali Amrita, Nyoman Dwika Ayu; Handayani, Made Mulia; Erynayati, Luh
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.824

Abstract

Pandemi Covid-19 membawa dampak yang sangat signifikan terhadap semua aspek perekonomian termasuk pariwisata. Khusus untuk Provinsi Bali, dampak ini sangat terasa dan berpengaruh mengingat Bali merupakan destinasi pariwisata utama. Larangan bepergian dan ketakutan akan penyebaran virus membuat jumlah turis domestik dan turis asing menurun drastis. Penelitian ini menggunakan metode kualitatif. Penelitian ini menggunakan data sekunder dari berbagai literatur seperti buku, artikel, laman internet dan materi webinar untuk mengakses data dan informasi terkini terkait dampak pandemi Covid-19 terhadap pariwisata Bali. Upaya-upaya telah dilakukan untuk memulihkan semua tujuan wisata yang terkena dampak, termasuk program CHS (Cleanliness, Health, and Safety) dan meminimalkan kontak fisik (contactless) di semua proses bisnis di industri pariwisata, termasuk pembayaran. Dengan menggunakan teknologi finansial, pariwisata dapat menerapkan proses transaksi untuk mengurangi kontak dengan wisatawan.
Co-Authors Amrita, Nyoman Dwika Ayu Dwika Ayu Amrita, Nyoman Handayani, Made Mulia Krisyanti, Ni Putu Made Arysta Putra, Sang