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All Journal UG Journal Jurnal Ilmiah Multidisiplin (JUKIM) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Dirnaeni, Desti
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Library & Information Science Social Sciences

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PENGARUH KESAN KUALITAS, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SABUN BATANG ANTI BAKTERI DETTOL DI KOTA BEKASI Dirnaeni, Desti
UG Journal Vol 15, No 1 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia menjadi salah satu negara yang terkena dampak virus Covid-19 hal ini mengakibatkan masyarakat menjadi resah, sehingga masyarakat mejadi panik dan berusaha melindungi diri mereka dari virus tersebut, diantaranya dengan membeli produk kesehatan salah satunya sabun mandi batang anti bakteri Dettol. Tujuan dari penelitian ini untuk mengetahui pengaruh kesan kualitas, citra merek dan harga secara parsial dan simultan terhadap keputusan pembelian sabun batang anti bakteri Dettol di kota Bekasi. Metode yang digunakan dalam perolehan data yaitu dengan tekhnik wawancara dan menyebarkan kuesioner kepada konsumen yang sudah menggunakan sabun batang Dettol selama dua minggu. Alat analisis yang digunakan dalam penelitian ini yaitu dengan uji Validitas, reliabilitas, uji regresi linier berganda, uji t dan uji f. Berdasarkan hasil penelitian yang telah dilakukan maka diperoleh hasil, kesan kualitas dan citra berpengaruh secara parsial terhadap keputusan pembelian sedangkan harga tidak berpengaruh terhadap keputusan pembelian. Sedangkan secara simultan kesan kualitas, citra merek dan harga berpengaruh terhadap keputusan pembelian sabun batang anti bakteri Dettol.
Promosi dan Customer Relationship Management Terhadap Kepuasan Pengguna Shopee Pay Pasca Pandemi Ardiansyah*, Irfan; Dirnaeni, Desti; Indira, Christera Kuswahyu
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.25874

Abstract

This study aims to determine the effect of promotions and Customer Relationship Management (CRM) on post-pandemic Shopee pay user satisfaction. The population in this study are people who use the Shopee Pay e-wallet and live in Jabodetabek, because the population size is unknown, the unknown population formula from Rao Purba (1996) is used with an error rate of 5%, the result is 384 respondents to be the sample of this study. Data collection techniques by distributing questionnaires and the methods used in this study are validity, reliability, classical assumption test, multiple linear regression partial test, simultaneous test and determination test. Based on the results obtained, it can be seen that partially and simultaneously promotions and customer relationship management have an effect on post-pandemic post-pandemic post-pandemic Shopee Pay user satisfaction.
JEON JUNGKOOK SEBAGAI GLOBAL BRAND AMBASSADOR CALVIN KLEIN SPRING 2023 Dirnaeni, Desti; Indira, Christera Kuswahyu; Ardiansya, Irfan
Jurnal Ilmiah Multidisiplin Vol. 3 No. 03 (2024): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v3i03.1566

Abstract

Brand Ambassador merupakan sebagai perwakilan dari perusahaan dalam mempromosikan sebuah produk yang mereka tawarkan, salah satunya yang dilakukan oleh Calvin Klein dengan menunjuk Jeon Jungkook sebagai Global Brand Ambassador mereka. Berdasarkan hal tersebut penelitian ini bertujuan untuk mengetahui pengaruh dari Brand Ambassador, promosi dan harga terhadap keputusan pembelian produk Calvin Klein edisi Spring 2023. Objek dalam penelitian ini adalah produk Calvin Klein edisi Spring 2023 dengan subjek adalah para pelanggan yang telah membeli produk tersebut di wilayah Jabodetabek sebanyak 100 responden, jumlah responden diperoleh dengan metode Lameshow. Metode yang digunakan dalam penelitian ini adalah dengan Uji Regresi Linier Berganda, Uji Parsial, dan Uji Simultan. Berdasarkan hasil yang diperoleh bahwa secara parsial Global Brand Ambassador dan Promosi berpengaruh terhadap Keputusan Pembelian, sedangkan Harga tidak berpengaruh. Sedangkan secara simultan Global Brand Ambassador, pormosi dan harga berpengaruh terhadap keputusan pembelian produk Calvin Klein Spring 2023.
Determinan Keputusan Pembelian Netflix: Perspektif Citra Merek, Persepsi Harga dan Kualitas Produk Indira, Christera Kuswahyu; Dirnaeni, Desti; Ardiansyah, Irfan; Ardiyansyah, Dimas
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i2.110

Abstract

The aim of this research is to analyze the influence of brand image, price perception and product quality on purchasing decisions and to find out which variables are most dominant in purchasing decisions. The data used in this research used a questionnaire instrument and valid data was collected from 120 respondents. The sampling method in this research is nonprobability sampling with the Accidental Sampling technique. The testing tool used is SPSS. The results show that the variables brand image, price perception, product quality and promotion simultaneously influence purchasing decisions. The brand image variable partially influence purchasing decisions, while the price perception and product quality variables have no influence on purchasing decisions and the most dominant variable in purchasing decisions is the brand image variable.
Pengaruh Gaya Hidup, Citra Merek, Kelompok Referensi, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Indira*, Christera Kuswahyu; Ridwan, Anggraeni Nur; dirnaeni, Desti; Ardiansyah, Irfan
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.28585

Abstract

Currently, almost all Indonesian people, both adults and young, like to drink coffee and this is in line with the rapid emergence of coffee shops. The purpose of this study was to determine the effect of lifestyle, brand image, reference groups, and product quality on purchasing decisions for Starbucks coffee in Bekasi city. The population in this study are consumers in the Bekasi City area who have purchased Starbucks Coffee. The samples taken in this study were 144 respondents. The sampling technique used is non probability sampling with accidental sampling method. The data used is primary data where data collection is obtained by distributing online questionnaires to Starbucks Coffee consumers. The test tool used is SPSS with several analytical techniques, namely validity test, reliability test, classic assumption test, F test, multiple linear regression, T test, dominant test, and the coefficient of determination (R). The results of this study indicate that the variables of lifestyle, brand image, reference group, and product quality partially influence the decision to buy Starbucks coffee. Lifestyle, brand image, reference group, and product quality variables simultaneously influence purchasing decisions, and the most dominant variable on purchasing decisions is product quality.
Co-Authors Ardiansya, Irfan Ardiansyah*, Irfan Ardiyansyah, Dimas Christera Kuswahyu Indira Indira*, Christera Kuswahyu Irfan Ardiansyah Ridwan, Anggraeni Nur