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All Journal Jendela Akademika: Jurnal Pengabdian kepada Masyarakat Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Ardiyansyah, Dimas
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Economics, Econometrics & Finance Education Library & Information Science

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Digitalisasi Digitalisasi Desa: Mewujudkan Desa Ciparasi, Lebak Banten Yang Cerdas dan Berliterasi Digital Musa, Musa; Ardiyansyah, Dimas; Febrian, Ari; Putra, Fajar Setyaning Dwi
Jendela Akademika Vol. 3 No. 01 (2025): Jendela Akademika
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JendelaAkademika.301.03

Abstract

Ciparasi village, Sobang district, Lebak Regency Banten Province still face challenges such as limited infrastructure and low digital literacy. Among them are the uneven Internet infrastructure and the lack of computer hardware in some regions obstructing the optimization of technology. Low digital literacy, especially among older citizens, requires more intensive educational programmes. Therefore, this community service program aims to digitize villages in order to support the quality of life of citizens through administrative efficiency, improved technological infrastructure, training and education programmes, and digital services applications implemented. Through this program, the efficiency of village administration is increased and public services are made faster and more transparent. The improvement in the quality of life of villagers is reflected in the ease of access to health services and education through digital applications. In conclusion, digitization of villages brings many tangible benefits but requires collaborative efforts between governments, technology service providers, and the public to address the challenges. Comprehensive training and education programmes must continue to be implemented to ensure that the whole layer of society can make optimal use of digital technology.
Determinan Keputusan Pembelian Netflix: Perspektif Citra Merek, Persepsi Harga dan Kualitas Produk Indira, Christera Kuswahyu; Dirnaeni, Desti; Ardiansyah, Irfan; Ardiyansyah, Dimas
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i2.110

Abstract

The aim of this research is to analyze the influence of brand image, price perception and product quality on purchasing decisions and to find out which variables are most dominant in purchasing decisions. The data used in this research used a questionnaire instrument and valid data was collected from 120 respondents. The sampling method in this research is nonprobability sampling with the Accidental Sampling technique. The testing tool used is SPSS. The results show that the variables brand image, price perception, product quality and promotion simultaneously influence purchasing decisions. The brand image variable partially influence purchasing decisions, while the price perception and product quality variables have no influence on purchasing decisions and the most dominant variable in purchasing decisions is the brand image variable.
Co-Authors Christera Kuswahyu Indira Dirnaeni, Desti Febrian, Ari Irfan Ardiansyah Musa Musa Putra, Fajar Setyaning Dwi