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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Social Service and Empowerment
Handayani, Eva
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Keuangan Publik dalam Mendukung Pembangunan Berkelanjutan: Tinjauan terhadap Kota Baubau Sari, Murni; Rahma, Filasti; Fatmala, Wilda; Handayani, Eva
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1922

Abstract

This study aims to analyze the influence of public financial policy, public financial practices, and community participation on sustainable development in Baubau City. This research employs a quantitative design with a survey approach, involving 399 respondents selected using the Slovin formula from a total population of 166,150 individuals. Data were collected through questionnaires using a Likert scale to measure respondents' perceptions of public financial policy, public financial practices, community participation, and sustainable development. Data analysis was conducted using validity and reliability tests, as well as multiple linear regression analysis. The findings show that public financial policies, practices, and community involvement significantly impact sustainable development in Baubau City. These findings underscore the importance of effective, transparent, and participatory financial management in supporting sustainable development. The implications of this study suggest the need for improved implementation of sustainable financial policies and active community participation to achieve more inclusive development goals in Baubau City.
Meningkatkan Dampak Sosial Media: Konten Berkualitas & Strategi Pemasaran Online di Desa Wisata Mulyaharja Kota Bogor Fathiya, Hanny; Handayani, Eva; Samar, Yohanna Angelina; Winona, Caroline; Murhadi; Sulistiyowati, Reni
Journal of Social Service and Empowerment Vol. 2 No. 2 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i2.688

Abstract

ABSTRACT Mulyaharja Tourism Village, located in Bogor City, holds great potential for the development of natural and cultural tourism. However, the use of social media as a promotional tool remains limited. This community service program aims to enhance the capacity of tourism actors and local communities in effectively utilizing social media through training in content creation, digital marketing strategies, and consistent account management. The implementation methods include village potential mapping, social media training, workshops on designing tourism packages, and joint evaluations with participants. The results of the program indicate that although the village’s social media accounts already feature attractive content, consistency in posting and strategic management still needs improvement. With consistent and well-directed use of social media, Mulyaharja Tourism Village is expected to strengthen its tourism appeal while also supporting local economic development Keywoards: Media Social, Training, Marketing   ABSTRAK Desa Wisata Mulyaharja, Kota Bogor, memiliki potensi besar dalam pengembangan wisata alam dan budaya, namun pemanfaatan media sosial sebagai sarana promosi masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku wisata dan masyarakat lokal dalam memanfaatkan media sosial secara efektif melalui pelatihan pembuatan konten, strategi pemasaran digital, serta pengelolaan akun yang konsisten. Metode pelaksanaan meliputi perencanaan potensi desa, pelatihan penggunaan media sosial, workshop penyusunan paket wisata, serta evaluasi bersama peserta. Hasil kegiatan menunjukkan bahwa meskipun akun media sosial desa sudah memiliki konten menarik, konsistensi unggahan dan strategi pengelolaan masih perlu ditingkatkan. Dengan pemanfaatan media sosial yang konsisten dan terarah, Desa Mulyaharja diharapkan mampu memperkuat daya tarik wisata sekaligus mendukung pengembangan ekonomi lokal. Kata Kunci: Media Sosial, Pelatihan, Pemasaran
Co-Authors Fathiya, Hanny Murhadi MURNI SARI Rahma, Filasti Samar, Yohanna Angelina Sulistiyowati, Reni Wilda Fatmala Winona, Caroline