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The Influence of Interest in Using M-Banking on the Gen-Z Generation Darvin Krisnajaya; Yeni Ariesa
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i8.11114

Abstract

The aim of this research is to determine the influence of interest in using m- banking on generation Z. Mobile banking is a bank payment transaction service that allows customers to carry out various transactions using smartphones. Generation Z manages their money using mobile banking which provides ease of access, greater control over personal finances, and a more efficient and secure banking experience. Data collection was carried out through primary and secondary data. Data collection through interviews, questionnaires and documentation studies. The research method uses quantitative methods with a sample size of 100 students. Data testing was carried out by carrying out classic assumption tests, regression tests and hypothesis testing using SPSS. The results of the research show that m-banking has a positive and significant influence on Generation Z. Increasing education and socialization features are very necessary, considering that ease of use and perceived benefits play an important role in the adoption of this technology. Service providers can collaborate with campuses to hold seminars or workshops that provide students with a deeper understanding of the benefits and effective ways of using M-Banking
FAKTOR BI RATE, INFLASI DAN KURS RUPIAH TERHADAP PEMBIAYAAN KREDIT UMKM Steven; Felicia Celesta; Silvia; Yeni Ariesa
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 3 No. 2 (2022): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v3i2.2232

Abstract

Currently, in developing countries, MSMEs have a big contribution to grow the community's economy, including Indonesia. MSMEs hold an essential position in economic progress. There are still very few researchers who examine the BI Rate, Inflation, and the Rupiah Exchange Rate on MSME credit financing. So, researchers are interested in taking this title. This study is an explanatory research which aims to describe the causal correlation between variables through hypotheses and is carried out through descriptive analysis. The population in this study is all MSMEs in Indonesia that receive credit financing. The data taken is the period 2011-2019. Population data collection techniques are carried out using a time series approach using an annual scale. The result is that the BI Rate, Inflation and the Rupiah Exchange rate partially have no effect and are not significant on MSME credit financing. Meanwhile, the BI Rate, Inflation, and the Rupiah Exchange simultaneously have a significant effect on MSME credit financing.