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All Journal Jurnal Abdi Ilmu Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Scientific Multidisciplinary Research (IJSMR) Journal of Management and Social Sciences Mount Hope Global Economic Journal International Journal of Economics and Management Research
Yeni Ariesa
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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The Influence of Interest in Using M-Banking on the Gen-Z Generation Darvin Krisnajaya; Yeni Ariesa
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i8.11114

Abstract

The aim of this research is to determine the influence of interest in using m- banking on generation Z. Mobile banking is a bank payment transaction service that allows customers to carry out various transactions using smartphones. Generation Z manages their money using mobile banking which provides ease of access, greater control over personal finances, and a more efficient and secure banking experience. Data collection was carried out through primary and secondary data. Data collection through interviews, questionnaires and documentation studies. The research method uses quantitative methods with a sample size of 100 students. Data testing was carried out by carrying out classic assumption tests, regression tests and hypothesis testing using SPSS. The results of the research show that m-banking has a positive and significant influence on Generation Z. Increasing education and socialization features are very necessary, considering that ease of use and perceived benefits play an important role in the adoption of this technology. Service providers can collaborate with campuses to hold seminars or workshops that provide students with a deeper understanding of the benefits and effective ways of using M-Banking
Co-Authors Agung Sahbana Aprisanty Aprisanty Cindy Angela Kirana Cut Diah Paramita Cyndi Adeline Br. Purba Darvin Krisnajaya Della Della Ervia Florencia Livinda Intan Maharidha Jane Utami Juli Meliza Kelvin Kelvin Kristiani Erlin Telaumbanua Muhammad Hidayat Nagian Toni Nanda Ciptara Siahaan Nelson Boas Nainggolan Panny Fransiska Prabowo Chuanda Rosita Rosita Silviani Ayudia Sonia Falensia Steven Kosasih Tommy Tommy Vedas Fernand Alianza Vincent Pratama Wiliam Wiliam William Kok Wira Wijaya