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All Journal Ilomata International Journal of Social Science Center of Economic Students Journal (CSEJ)
Inggrid
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Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value Inggrid; Puspasari, Tri Ratih; Yunus, Ulani
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1354

Abstract

This study seeks to explore the impact of green advertising, eco-friendly packaging, and perceived green value on consumer purchasing decisions within the beverage industry, particularly in the bubble tea sector. Most bubble tea beverages are served in disposable plastic cups, lids, and straws, contributing to the accumulation of waste in Indonesia. Observing this issue, the Indonesian public has begun to feel a sense of guilt associated with the use of plastic packaging and prefers brands that incorporate sustainability in their packaging. Consequently, Chatime has initiated the implementation of green marketing by introducing the Eco Cup as an environmentally friendly alternative beverage packaging made from paper. Chatime promotes its Eco Cup to consumers through green advertising on Instagram. This study employs the SOR theory to explain how green advertising and green packaging serve as stimuli that partially influence green perceived value (the organism), ultimately leading to purchase decisions .(the response). Using a quantitative approach with a survey method, questionnaires were distributed to 400 respondents. The findings indicate that while green perceived value has an indirect impact, the direct influence of green advertising and green packaging on purchase decisions is more significant. The indirect effect of green packaging on purchase decisions through green perceived value is notable, as is the direct influence of green packaging on both green perceived value and purchase decisions. Green packaging plays a crucial role in shaping positive perceptions before individuals make a purchase
Pengaruh Kualitas Pelayanan, Kesadaran Wajib Pajak dan Penerapan E-system Perpajakan Terhadap Kepatuhan Wajib Pajak pada KPP Pratama Makassar Selatan Inggrid; Amiruddin; Arfah, Aryati; Alam, Syamsu; Abduh, Muhammad
Center of Economic Students Journal Vol. 6 No. 3 (2023): July-September (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v6i3.698

Abstract

Kepatuhan wajib pajak dipengaruhi oleh beberapa faktor salah satunya adalah kualitas pelayanan, kesadaran wajib pajak dan penerapan e-system perpajakan. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas pelayanan, kesadaran wajib pajak dan penerapan e-system perpajakan terhadap kepatuhan wajib pajak pada Kantor Pelayanan Pajak Pratama Makassar Selatan. Penelitian ini menggunakan data primer yang didapat dengan menyebarkan kuesioner kepada Wajib Pajak Orang Pribadi yang terdaftar di Kantor Pelayanan Pajak (KPP) Pratama Makassar Selatan. Teknik pengambilan sampel dalam penelitian ini adalah Purposive Sampling dengan jumlah responden adalah sebanyak 100 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Analisis Regresi Linier Berganda dan IBM SPSS Statistics 22 sebagai alat bantu. Hasil pengujian menunjukkan bahwa kualitas pelayanan berpengaruh positif tetapi tidak signifikan terhadap kepatuhan Wajib Pajak. Kesadaran wajib pajak dan penerapan e-system perpajakan memiliki pengaruh positif dan signifikan terhadap kepatuhan Wajib Pajak.
Co-Authors Amiruddin Arfah, Aryati Muhammad Abduh Puspasari, Tri Ratih SYAMSU ALAM Yunus, Ulani