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All Journal PROFIT : Jurnal Administrasi Bisnis IJECS: Indonesian Journal of Empowerment and Community Services
Gunawan, Nanang
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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CONSUMER WELL-BEING: PERAN BRAND AUTHENTICITY DAN DAMPAKNYA TERHADAP CONSUMER CITIZENSHIP BEHAVIOR Gunawan, Nanang; Suharyono, Suharyono; Sunarti, Sunarti
Profit: Jurnal Adminsitrasi Bisnis Vol. 15 No. 1 (2021): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.032 KB) | DOI: 10.21776/ub.profit.2021.015.01.3

Abstract

This article aims to deepen knowledge about the importance of the concept of consumer well-being  in marketing research, as well as to build propositions related to the potential for consumer well-being and its consequences for marketing outcomes. Through an in-depth study of the existing literature, it can be revealed that CWB is an important construct in marketing research and consumer behavior. CWB measurement can be done by measuring consumer satisfaction which contributes to several positive states of consumers in the form of positive emotions, attachments, relationships, meaning, and achievement (PERMA). In addition, this article succeeded in building a proposition that brand authenticity can have a significant effect on CWB and marketing outcomes in the form of consumer citizenship behavior. The relationship between these variables is based on self-determination theory.
Improving Financial Technology-Based Financial Management for Noken Mama Papuan Artisans in Baliem Jayawijaya Valley syarifah; Rumagit, Silviani; Gunawan, Nanang; Azza, Fayra Nabillah; Hutasoit, Tommi
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

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Abstract

This community service activity aims to enhance financial management literacy and the adoption of financial technology (fintech) among the Mama Papua Suara Hati Ibu noken craftsman group in the Baliem Valley, Jayawijaya. The main problems faced by partners are traditional financial record keeping, limited access to formal financial services, and low understanding of fintech applications. The implementation method is socialization, training, mentoring, and evaluation through pre-test and post-test. The results of the activity show a significant increase in knowledge and skills of partners in managing finances in a structured manner by utilizing the Qasir application as a digital recording medium, namely 60% where initially only 3 people understood financial technology, after the training, the number increased to 28 people. Supporting factors for this community service activity were the active role of all participants during the implementation, the partners' openness to problems faced, and the existence of clear duties and functions for partners, so that it was easy to coordinate the course of the training, as well as the support of the tribal chief regarding security during the activity. However, there were several obstacles during the implementation, including limited access to electricity, unstable internet, and tribal war during the activity, that required rescheduling and adding training time. The hope is that this activity will foster digital financial management literacy among partners, promote economic independence, and serve as a model for sustainable technology-based MSME empowerment in underserved and underserved regions (3T). Keywords: Qasir App, Financial Technology, Mama Papua, Noken, Underserved and Underserved MSMEs (3T)
Co-Authors Azza, Fayra Nabillah Hutasoit, Tommi Rumagit, Silviani Suharyono Suharyono Sunarti Syarifah