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All Journal Edutourism : Journal Of Tourism Reseach Jurnal Ilmu Manajemen Mulawarman (JIMM)
Justina Ade
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Dampak Faktor Demografi Terhadap Keputusan Investasi Pada Pelaku Bisnis Franchise di Kota Samarinda Muhammad Rizal Sapriansyah; Justina Ade; Muhammad Amin Kadafi
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 3 (2018): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i3.1532

Abstract

This research was aims to know the correlation of demographic factors on investment decision of franchise business in samarinda. Data in this research was obtained by distributing questionnaire to owner of franchise business who found by researcher. The sample of paper was collected using a purposive sampling with determined criteria. Then the data was analyzed using crosstabulation and chi-square analysis. The result of this study found that demographic factors have correlation on investment decision of franchise business in samarinda. Out of seven demographic factors observed, there were six factors have correlation on investment decision. The factors were gender, age, marital status, occupation, last education and investment experience. However, there one factor that have not correlation on investment decision i.e. ethnic
Identifikasi Pengembangan Daya Tarik Wisata Pada Dusun Kabo Jaya, Desa Swarga Bara, Kecamatan Sangatta Utara, Kabupaten Kutai Timur Muhammad Fauzan Noor; Justina Ade; Fareis Althalets
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 2 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i2.120

Abstract

The emergence of the concept of ecotourism is one of the alternative travel forms that adopt the principles of sustainable tourism, and tourist activity is more focused on concern for the conservation of nature and culture. Kabo Jaya village next to the Kutai National Park(TNK) has a role as one entry and transit point for travellers. People in the town have a role in preparing some needs of tourists and travellers involved in up to KNP. Warga this village could not capitalize on tourists visiting optimally as potential economic benefits. Citizens who are members of the Travel Awareness Group (Pokdarwis) the need to identify an existing tourist attraction, be it cultural, agro, and natural attractions and the development of programs and activities of the development of the tourist attraction. The method used is the SWOT analysis. Internal review of tourism in the village of Kabo Jaya covering the aspects of strength (strength), weakness (weakness); and external assessment that includes opportunities (opportunity) and threats (threat). Tourist attraction owned by, among others, Fascination Nature (Prefab, Telaga Batu Arang and Tour Susur River), Tourist Attractions Art and Culture, Culinary and souvenirs, Special Interest Travel Attractions (Agro, Plantation, Ranch).
Co-Authors Althalets, Fareis Muhammad Amin Kadafi Muhammad Fauzan Noor Muhammad Rizal Sapriansyah