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All Journal Forum Manajemen JKTP Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Jurnal Ilmiah Hospitality Management
A.A.A Ribeka Martha Purwahita
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Forum Manajemen

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STRATEGI PENGEMBANGAN WISATA BAHARI DI PANTAI LOVINA KECAMATAN BULELENG KABUPATEN BULELENG A.A.A Ribeka Martha Purwahita
Forum Manajemen STIMI Handayani Denpasar Vol 13 No 1 (2015): Jurnal STIMI Vol. 13 No. 1 - 2015
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Marine tourism at Lovina Beach improves the tourism developmentin North Bali, with opening the jobfields, efforts to improve the welfare of society.A unique marine tourism with its dolphin should be well manage and expand thequality product of marine tourism. Improve the quality of human resource, developbetter management in the future. This study aims to analyze supported with IFASEFASmatriks and SWOT analyze. The collecting data supported by observation,interview and questionnaires. Strategy to develop product of marine tourism, themarket penetration strategy, maintain and improve the potential of tourism strategy,expand cooperation and awareness strategy are strategies to develop marine tourism at Lovina Beach.
Analisis kunjungan ulang wisatawan ke daya tarik wisata tanah lot di era new normal A.A.A Ribeka Martha Purwahita
Forum Manajemen Vol 21 No 1 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i1.516

Abstract

Tanah Lot tourist attraction is a popular tourist attraction among local and foreign tourists. Especially in the new normal era, Tanah Lot is preparing to be reopened as a major tourist destination for tourists visiting the island of Bali. This study develops a model with several hypotheses regarding tourist visits to the Tanah Lot tourist attraction. The method used is the PLS-SEM method. Structural model analysis or inner model is carried out to determine the relationship between latent variables that influence (exogenous) and latent variables that are affected (endogenous). This study uses 100 respondents, who are tourists visiting Tanah Lot. There are five latent variables, namely the quality of tourist objects, the attractiveness of tourist objects, visiting experience, tourist satisfaction and interest in visiting. The five latent variables are measured by a Likert scale. The description of this variable is an illustration to find out and increase the tourist attraction of Tanah Lot.
Co-Authors A.A. Sagung Ayu Srikandi Putri I Ketut Ardiasa I Ketut Saskara I Made Winia Ni Ketut Sutrisnawati Putu Bagus Wisnu Wardhana Sutrisnawati, Ni Ketut