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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Industrial Engineering & Management Research (JIEMAR)
Yanti, Vera
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Competency Development Strategy for MSME actors in the use of ICTs in rural and urban areas in an effort to support business sustainability (Case study of MSMEs in the regency and city of Bandung) Yanti, Vera; Sofyanty, Devy; Ong, Danny
Journal of Industrial Engineering & Management Research Vol. 2 No. 1 (2021): February 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.506 KB) | DOI: 10.7777/jiemar.v2i1.116

Abstract

This research aims (1) to analyze business competency level in rural areas and utilizing ICT facilities in Bandung, (2) to analyze MSME business competency level using ICT in rural and urban areas, and (3) to formulate appropriate strategies in developing business competition applications in business use ICTs to support business sustainability. This research was carried out in stages. Location selection is done deliberately. This research was conducted in Bandung Regency, and Bandung City from December 2018 to May 2019. The sampling technique used non proportioned stratified random sampling. The sample of respondents was 313 based on the total population selection of 3033. The data analysis method in this research used Slovin's formula, then the total sample was 323 business donors. This research used descriptive quantitative approach, inferential analysis with the Kruscall Wallis test, and the Dunn test. Based on the results of individual or part of the business competent in using ICT tools show that The SMEs of Bandung Regency are lower than the City of Bandung. The results of the overall differences of the variables that brought together MSMEs in the urban and rural areas of Bandung showed a difference. Competency development strategies that began with the first time, namely (1) Strengthening pilot business efforts using ICT facilities in the second stage (2) increasing ICT support facilities, efforts must be made through empowerment support programs, increasing motivation to increase community participation, improving training models to use ICTs that are tailored to business needs, enhance business partnerships with higher education institutions.
Increase Sales with Influencers and Word of Mouth: a Live Streaming Study on Cosmetics and Fashion Products at Shopee Batam Customers Mulyaningtyas, Dian; Yanti, Vera
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9255

Abstract

This study tries to determine the impact of influencers and word of mouth on purchasing decisions with live streaming as a moderating variable on cosmetic and fashion products. This study uses the population of Batam City People who have used the Shopee application. This quantitative research uses the path analysis method as the data analysis technique. Data collection will be done by distributing questionnaires to the Batam City community. Using the Lemeshow formula, 150 respondents were obtained in Batam City. The research findings show that influencers have a positive and significant effect on purchasing decisions on cosmetic and fashion products, word of mouth has a positive and significant impact on buying decisions on cosmetic and fashion products, live streaming as a moderating variable weakens the influence of influencers on purchasing decisions on cosmetic and fashion products, and live streaming as a moderating variable strengthens the impact of word of mouth on buying decisions on cosmetic and fashion products
Co-Authors Danny Ong Devy Sofyanty Mulyaningtyas, Dian