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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Keuangan Akuntansi Bisnis JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat
Murdapa, Purnama Andri
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Religion Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences Transportation Other

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ANALISIS INOVASI PELAYANAN PUBLIK PROGRAM KIOS 3 IN 1 DI BALAI LATIHAN KERJA DAN PENGEMBANGAN PRODUKTIVITAS DIY Murdapa, Purnama Andri; Najib, Khoiri; Priyanti, Luluk; Hapsari, Cinthia Mutiara
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 16 No. 2 (2023): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v16i2.148

Abstract

In the modern era of today, kios 3 in 1 is a service provided for employment, where one of them through work training halls and development of productivity of BLKPP DIY.Work training halls and productivity development are an appropriate institution in empowerment of society, because BLKPP DIY provides work skills training with a wide range of programs.The concept used by Kios 3 in 1 is the form of a development system of SDM or where the labor utilizes software or technological systems that can improve the relations between governments and other parties of society. energy of effort, the world, as well as in the field of workforce training, Working training halls throughout Indonesia have become the point of point in implementation of the 3 in 1 system.The 3 in 1 concept was then facilitated by the Ministry of Workforce through the 3 in 1 kios application available.The research method used in this study is a qualitative descriptive, where it was obtained.
PELATIHAN DIGITAL MARKETING, TEKNIK FOTO PRODUK DAN PENGOLAHAN MINYAK JELANTAH DI DUKUH SRUMBUNG, KALURAHAN SEGOROYOSO, KECAMATAN PLERET, KABUPATEN BANTUL, DIY Maelana, Herman Wahyu Dwi; Wijayanti, Irine Diana Sari; Murdapa, Purnama Andri; Purwanta, Purwanta; Wahyudiyono, Wahyudiyono
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 2 No. 2 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i2.143

Abstract

Digital marketing training, product photo techniques and processing used cooking oil into candles are appropriate training in accordance with the times and the use of waste that can be further utilized. The purpose of this activity is to explain how to cultivate a creative, innovative, and independent entrepreneurial spirit through training on Digital Marketing, how to do product photos to make them attractive and used cooking oil waste treatment to create new products that can increase residents' income. This activity was held in Srumbung, Kalurahan Segoroyosot, Kapanewon Pleret, Kabupaten Bantul, DIY and was attended by the surrounding community. This activity is carried out by lecture and practice methods. Through lectures and practice activities, the community can understand the material presented and can practice directly. The community is active and responsive in this service activity.
Tren Akad Pembiayaan di BPRS Indonesia: Dominasi Murabahah dan Kebangkitan Musyarakah dalam Perspektif 2015–2024 Siyamto, Yudi; Murdapa, Purnama Andri; Maelana, Herman Wahyu Dwi
Jurnal Ilmiah Keuangan Akuntansi Bisnis Vol 4 No 3 (2025): Jurnal Ilmiah Keuangan Akuntansi Bisnis
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jikab.v4i3.215

Abstract

This study aims to analyze the trends in the use of financing contracts at Islamic Rural Banks (BPRS) in Indonesia during the 2015 to 2024 period. The research employs a descriptive quantitative method utilizing secondary data sourced from financial reports and official statistics published by the Financial Services Authority (OJK), KNEKS, and other related sources. The results reveal that Murabahah remains the dominant contract throughout the study period, despite a significant decrease from 77.91% in 2015 to 55.95% in 2024. In contrast, the proportion of Musyarakah contracts increased markedly from 11.31% in 2015 to 26.47% in 2024, indicating growing diversification into profit-and-loss sharing financing products. These findings signify a positive shift toward the implementation of justice and profit and loss sharing principles in Islamic microfinance. This study is expected to serve as a reference for the development of more equitable and sustainable micro-shariah financing policies in the future.
JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT MEDIATING WORKPLACE SPIRITUALITY ON JOB PERFORMANCE Ranto, Dwi Wahyu Pril; Arifin , Noor; Murdapa, Purnama Andri
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6632

Abstract

The aim of this research is to elaborate the role of workplace spirituality in increasing job satisfaction, organizational commitment and organizational performance. The population in this study were lecturers and educational staff at the Nahdlatul Ulama Islamic University Jepara. Convenience sampling was used in this research due to considerations of ease in reaching respondents and efficiency of time used in sampling. Research data was obtained through distributing questionnaires to lecturers and education staff. The data obtained were 88 respondents. To test the hypothesis, Structural Equation Modeling was used and Partial Least Square version 3.0. The research results show that workplace spirituality and organizational commitment have no effect on job performance. However, job satisfaction can improve job performance. The results of this research show that employees who are committed to the organization and happy as a form of representation of workplace spirituality do not make them try to improve their performance. However, satisfied employees are able to contribute to improving organizational performance. And organizational commitment mediates the influence of workplace spirituality on job performance, while job satisfaction does not mediate the influence of workplace spirituality on job performance.  
Relevance of AIDA Theory in Consumer Behavior in the Digital Era: A Systematic Literature Review 2018–2024 Wijayanti, Irine Diana Sari; Murdapa, Purnama Andri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4156

Abstract

The rapid development of digital technology and algorithm-driven platforms has significantly transformed consumer behavior and challenged the applicability of classical marketing communication models, including the Attention–Interest–Desire–Action (AIDA) framework. This study aims to systematically examine the relevance and adaptability of AIDA theory in the digital era and to develop a conceptual extension that reflects contemporary digital marketing practices. Using a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol, this study analyzes 30 peer-reviewed articles published between 2018 and 2024 that address the application of AIDA in digital marketing and consumer behavior contexts. The findings indicate that the AIDA model remains conceptually relevant as a foundational framework for understanding consumer decision-making. However, each stage has undergone substantial transformation due to algorithmic personalization, user-generated content (UGC), influencer marketing, and instant transaction technologies. Digital algorithms play a critical role in shaping attention and interest, while desire is increasingly influenced by social proof and emotional engagement. Furthermore, technological features such as one-click purchasing and integrated digital payments significantly accelerate the transition from desire to action. Several studies also emphasize the importance of post-purchase engagement and satisfaction, highlighting the need to extend the traditional AIDA structure. Based on the synthesis, this study proposes an Algorithmic AIDCAS model (Attention–Interest–Desire–Conviction–Action–Satisfaction) as a managerial-oriented framework that captures the non-linear, feedback-driven nature of digital consumer behavior. This model offers both theoretical and practical contributions by bridging classical marketing theory with data-driven digital marketing management. The findings provide valuable insights for academics and practitioners in designing, implementing, and evaluating digital marketing strategies in dynamic business environments. Keywords: AIDA Theory; Consumer Behavior; Digital Marketing; Algorithmic Marketing; Systematic Literature Review.
Co-Authors Arifin , Noor Cinthia Mutiara Hapsari Dwi Wahyu Pril Ranto, Dwi Wahyu Pril Maelana, Herman Wahyu dwi Najib, Khoiri Priyanti, Luluk Purwanta Purwanta Wahyudiyono, Wahyudiyono Wijayanti, Irine Diana Sari Yudi Siyamto