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All Journal Jurnal Ilmiah Manajemen Kesatuan Penamas: Journal of Community Service JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat Tintamas: Jurnal Pengabdian Indonesia Emas
Wijayanti, Irine Diana Sari
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KINERJA PEGAWAI DINAS PERTANAHAN DAN TATA RUANG KOTA YOGYAKARTA DI MASA PANDEMI COVID-19 MELALUI WFH (WORK FROM HOME) Albashori, Muhammad Fatkhurohman; Mursyid, Mursyid; Wijayanti, Irine Diana Sari
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 15 No. 1 (2022): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v15i1.25

Abstract

The purpose of this study was to find out 1) the per formance of employees during the Covid-19 pandemic at the Yogyakarta Land and Spatial Planning Office, 2) the obstacles in implementing WFH (Work From Home) during the Covid-19 pandemic at the Yogyakarta Land and Spatial Planning Service and 3) the efforts made by the Yogyakarta Land and Spatial Planning Office to analyze the constraints of WFH (Work From Home). The results of the study obtained information that 1) Employee performance in WFH (Work From Home) during the Covid-19 pandemic was good, the quality of work remained the same as before the Covid-19 pandemic with the responsibility, initiative and discipline of employees, because the output targets must still be met same. 2) Constraints experienced include network and time, but do not reduce the quality of employees because any problems that occur will be directly coordinated together in the work group. 3) Efforts are being made to implement SPIP (Government Internal Control System).
PENERIMAAN KAS DALAM MENINGKATKAN PENGENDALIAN KEUANGAN INTERNAL PADA RUMAH SAKIT JIWA GRHASIA DAERAH ISTIMEWA YOGYAKARTA Wijayanti, Irine Diana Sari; Maelana, Herman Wahyu dwi; Sari, Novita
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 14 No. 2 (2021): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v14i2.100

Abstract

The type of research used is qualitative research. The subject of writing in this paper are 3 resource persons, while the object of research on cash receipts is the activity of Cash Receipts in Improving Internal Control at the RSJ. Grhasia Special Region of Yogyakarta. Data analysis in this study used flow model analysis techniques. The steps of data flow model analysis according to Miles and Huberman (2012:15-19). The result is cash receipts and transfers at the RSJ. Grhasia Daerah Istimewa Yogyakarta is in accordance with what is stated in the SOP for the finance section. Then regarding the elements of the internal control system of the financial section of cash receipts at the RSJ. Grhasia Daerah Istimewa Yogyakarta is good because cash receipts are deposited every day at the bank. Constraints on cash receipts at the RSJ. Grhasia Daerah Istimewa Yogyakarta, which is after 20.00 hours the cash receipt process is received at the pharmacy installation and psychologist consultation is not in accordance with the cash receipts procedure applicable in the SOP. Efforts to overcome obstacles in the cash receipts process after 20.00 hours are that the cashiers have submitted them to the pharmacy installation according to the cash receipts financial management mechanism and related to psychologist consultations there should be coordination between the information department, cashiers and psychologists, and the cashiers should have a CMS (Cast Management System). ) in order to see daily transactions via transfer.
Pengenalan digital marketing dalam meningkatkan bisnis usaha mikro Siyamto, Yudi; Wijayanti, Irine Diana Sari; Subiyantoro, Ary; Suliantoro, Suliantoro; Subandi, Subandi
Penamas: Journal of Community Service Vol. 4 No. 1 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i1.888

Abstract

Problems in online marketing knowledge for women farming groups include a lack of understanding of effective digital marketing strategies and limited technological accessibility, which hinders optimizing digital marketing and increasing farmers' income and business opportunities. The solution to this problem is to provide online marketing knowledge and skills for farmers through a comprehensive training and mentoring program. This program includes understanding digital marketing strategies, the use of online platforms, engaging content, and consumer behavior. Training helps women farming groups face online marketing challenges. The material is presented in simple and accessible language, and collaborative workshops strengthen farmers' knowledge and skills.
PELATIHAN DIGITAL MARKETING, TEKNIK FOTO PRODUK DAN PENGOLAHAN MINYAK JELANTAH DI DUKUH SRUMBUNG, KALURAHAN SEGOROYOSO, KECAMATAN PLERET, KABUPATEN BANTUL, DIY Maelana, Herman Wahyu Dwi; Wijayanti, Irine Diana Sari; Murdapa, Purnama Andri; Purwanta, Purwanta; Wahyudiyono, Wahyudiyono
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 2 No. 2 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i2.143

Abstract

Digital marketing training, product photo techniques and processing used cooking oil into candles are appropriate training in accordance with the times and the use of waste that can be further utilized. The purpose of this activity is to explain how to cultivate a creative, innovative, and independent entrepreneurial spirit through training on Digital Marketing, how to do product photos to make them attractive and used cooking oil waste treatment to create new products that can increase residents' income. This activity was held in Srumbung, Kalurahan Segoroyosot, Kapanewon Pleret, Kabupaten Bantul, DIY and was attended by the surrounding community. This activity is carried out by lecture and practice methods. Through lectures and practice activities, the community can understand the material presented and can practice directly. The community is active and responsive in this service activity.
Pentingnya kesehatan mental dalam menjaga harmoni keluarga Maelana, Herman Wahyu Dwi; Wijayanti, Irine Diana Sari; Siyamto, Yudi; Ngatipan; Fathoni, Muhammad Isnaini
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 2 No. 1 (2025): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v2i1.1537

Abstract

The mental health of each family member has a significant impact on family well-being. This community service aims to raise public awareness about the importance of mental health in supporting family well-being through a counseling session held at Pendopo Padukuhan Gonjen RT 08, Tamantirto, Kasihan, Bantul. The methods used include lectures and interactive discussions, attended by 30 participants, comprising heads of families and their family members. The results of the counseling session indicated that many participants were previously unaware of the impact of mental health issues such as stress and anxiety on family relationships. Through the lecture, participants gained knowledge about the signs of mental health problems and learned ways to manage stress and enhance emotional well-being. The discussion allowed participants to engage actively, share their experiences, and gain a deeper understanding of the role of mental health in maintaining a harmonious family life. This community service activity highlights the importance of enhancing mental health literacy to promote family well-being and address the psychological challenges that impact family dynamics.
Relevance of AIDA Theory in Consumer Behavior in the Digital Era: A Systematic Literature Review 2018–2024 Wijayanti, Irine Diana Sari; Murdapa, Purnama Andri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4156

Abstract

The rapid development of digital technology and algorithm-driven platforms has significantly transformed consumer behavior and challenged the applicability of classical marketing communication models, including the Attention–Interest–Desire–Action (AIDA) framework. This study aims to systematically examine the relevance and adaptability of AIDA theory in the digital era and to develop a conceptual extension that reflects contemporary digital marketing practices. Using a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol, this study analyzes 30 peer-reviewed articles published between 2018 and 2024 that address the application of AIDA in digital marketing and consumer behavior contexts. The findings indicate that the AIDA model remains conceptually relevant as a foundational framework for understanding consumer decision-making. However, each stage has undergone substantial transformation due to algorithmic personalization, user-generated content (UGC), influencer marketing, and instant transaction technologies. Digital algorithms play a critical role in shaping attention and interest, while desire is increasingly influenced by social proof and emotional engagement. Furthermore, technological features such as one-click purchasing and integrated digital payments significantly accelerate the transition from desire to action. Several studies also emphasize the importance of post-purchase engagement and satisfaction, highlighting the need to extend the traditional AIDA structure. Based on the synthesis, this study proposes an Algorithmic AIDCAS model (Attention–Interest–Desire–Conviction–Action–Satisfaction) as a managerial-oriented framework that captures the non-linear, feedback-driven nature of digital consumer behavior. This model offers both theoretical and practical contributions by bridging classical marketing theory with data-driven digital marketing management. The findings provide valuable insights for academics and practitioners in designing, implementing, and evaluating digital marketing strategies in dynamic business environments. Keywords: AIDA Theory; Consumer Behavior; Digital Marketing; Algorithmic Marketing; Systematic Literature Review.
Co-Authors ARY SUBIYANTORO Fathoni, Muhammad Isnaini Maelana, Herman Wahyu dwi Muhammad Agus Muljanto Muhammad Fatkhurohman Albashori Murdapa, Purnama Andri Ngatipan Novita Sari Purwanta Purwanta Subandi Subandi Suliantoro Suliantoro Wahyudiyono, Wahyudiyono Yudi Siyamto