Article Per Year (5 Year)
p-Index From 2020 - 2025
1.288
P-Index
This Author published in this journals
All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Caraka : Indonesia Journal of Communication INJECT Interdisciplinary Journal of Communication
Haq, Mochammad Fauzul
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Pengaruh Pesan Kampanye #LoveAvoskinLoveEarth Di Instagram @avoskinbeauty Terhadap Brand Image Avoskin Mailinda, Mailinda; Haq, Mochammad Fauzul; Novianti, Dewi
Jurnal Paradigma Vol 27, No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10209

Abstract

Perkembangan industri kecantikan di Indonesia memunculkan isu atau masalah baru yakni adanya penumpukan sampah. Penumpukan sampah ini diakibatkan oleh kemasan produk yang hanya dapat digunakan sekali pakai. Avoskin mempunyai visi untuk mengurangi adanya penumpukan sampah tersebut dengan menyuarakan kampanye di Instagram @avoskinbeauty untuk menginformasikan suatu isu atau masalah agar menjadi mudah dimengerti oleh khalayak sehingga akan ada perubahan sikap dan perilaku. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pesan kampanye #LoveAvoskinLoveEarth terhadap sikap pengikutnya di Instagram. Penelitian ini menggunakan metode kuantitatif dengan populasi pengikut Instagram @avoskinbeauty yaitu sebanyak 680.000 orang. Penelitian ini menggunakan teknik purposive sampling yang menghasilkan 100 sampel. Penelitian ini menggunakan teori Elaboration Likelihood Model (ELM) untuk mengetahui bagaimana informasi atau pesan dapat memengaruhi sikap seseorang. Hasil penelitian ini menunjukan ada pengaruh yang signifikan antara pesan kampanye #LoveAvoskinLoveEarth terhadap Brand Image Avoskin sebesar 0,629 yang berarti menunjukan hubungan yang kuat.
Stakeholder Engagement in Instagram-Based Complaint Handling Indihome Service PT Telkom Yogyakarta Region Haq, Mochammad Fauzul; Swastika, Septi Nur Hanna
CARAKA : Indonesia Journal of Communication Vol 5, No 1 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i1.129

Abstract

This research aims to analyze Telkom Indonesia's engagement strategies with its stakeholders in Yogyakarta during a surge of complaints regarding their Indihome product on Instagram (@indihome.yogya). As a dominant internet service provider, Telkom Indonesia, through its Indihome product, faces a high volume of customer complaints, further amplified by the prevalence of social media platforms like Instagram, which provide a direct channel for customers to air their grievances. The study employs the Stakeholder Circle Model to examine the steps undertaken by Telkom Witel Yogyakarta in addressing customer complaints. A qualitative descriptive approach is adopted to gain a comprehensive understanding of the phenomenon under investigation. Data is gathered through interviews with key informants and a thorough examination of relevant documentation. The findings reveal that Telkom Witel Yogyakarta implements a five-stage stakeholder engagement process: (1) Identification: Creating a list of stakeholders; (2) Prioritization: Developing a stakeholder assessment scale; (3) Visualization: Conducting stakeholder mapping and dividing stakeholders into four quadrants; (4) Engagement: Implementing appropriate communication strategies tailored to each stakeholder category; (5) Monitoring: Evaluating the effectiveness of engagement efforts and ensuring alignment with expectations. This research contributes to the understanding of stakeholder engagement in complain handling from customers on social media platforms. The five-stage stakeholder engagement process offers a valuable framework for organizations seeking to improve their stakeholder relationships and effectively address customer concerns through social media channels.
Unraveling the Impact: Esteh Indonesia's Crisis Responsibility on Consumer Loyalty in Yogyakarta Nadhelita, Chika; Haq, Mochammad Fauzul; Fatonah, Siti
Jurnal Paradigma Vol 29 No 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i1.12522

Abstract

This study examines the impact of Esteh Indonesia's crisis responsibility on consumer loyalty in Yogyakarta. Crisis responsibility refers to corporate efforts to manage crises and improve public perception, influencing consumer loyalty. Using a quantitative approach, data was collected via questionnaires, literature, and documentation from 100 respondents. Analysis with SPSS 25 showed a strong correlation (0.907) between crisis responsibility and loyalty, with an R² value of 82.3%. Hypothesis testing confirmed a significant effect, with thitung(21.323)>ttabel(1.987)thitung(21.323)>ttabel(1.987), proving that Esteh Indonesia's crisis management efforts positively impact consumer loyalty.
From Scroll to Stroll: How Ibarbo Park Uses TikTok to Drive Tourist Engagement Irfani, Susmita; Haq, Mochammad Fauzul
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.15053

Abstract

The rapid development of social media has made platforms like TikTok a strategic medium for promoting tourism destinations, especially among younger audiences. Ibarbo Park, a developing recreational site in Yogyakarta, utilizes TikTok to build awareness and attract visitors through engaging and interactive content. This study aims to explore the content management strategy implemented on TikTok by Ibarbo Park in promoting its tourism destination. The study aims to get deep understanding how digital content can influence public interest and drive engagement in the tourism sector. Employing a qualitative descriptive method, data were collected through in-depth interviews with content managers and visitors, observations of TikTok activities, and documentation. The research adopts the Circular Model of SOME to analyze the stages of content planning, interaction, and evaluation, while also using the 5A framework to understand audience behavior, from awareness to advocacy.
INSTAGRAM @TAULEBIH.ID CONTENT MANAGEMENT STRATEGIES AS ISLAMIC SEXUALITY EDUCATION MEDIA FOR YOUNG GENERATION Siregar, Ghalda Nauli; Haq, Mochammad Fauzul; Fatonah, Siti
INJECT (Interdisciplinary Journal of Communication) Vol. 8 No. 2 (2023)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.734

Abstract

This study aims to determine the content management strategy of @taulebih.id as a medium for Islamic sexuality education to the younger generation. Descriptive qualitative methods in this research obtained the results of the content management strategy used by @taulebih.id prioritizing trends, content messages, and visuals. The interaction builder with the audience @taulebih.id does not use influencers to promote the account but invites expert speakers. Content management of many human resources is a supporting factor for producing content.
Stakeholder Engagement in Instagram-Based Complaint Handling Indihome Service PT Telkom Yogyakarta Region Haq, Mochammad Fauzul; Swastika, Septi Nur Hanna
CARAKA : Indonesia Journal of Communication Vol. 5 No. 1 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i1.129

Abstract

This research aims to analyze Telkom Indonesia's engagement strategies with its stakeholders in Yogyakarta during a surge of complaints regarding their Indihome product on Instagram (@indihome.yogya). As a dominant internet service provider, Telkom Indonesia, through its Indihome product, faces a high volume of customer complaints, further amplified by the prevalence of social media platforms like Instagram, which provide a direct channel for customers to air their grievances. The study employs the Stakeholder Circle Model to examine the steps undertaken by Telkom Witel Yogyakarta in addressing customer complaints. A qualitative descriptive approach is adopted to gain a comprehensive understanding of the phenomenon under investigation. Data is gathered through interviews with key informants and a thorough examination of relevant documentation. The findings reveal that Telkom Witel Yogyakarta implements a five-stage stakeholder engagement process: (1) Identification: Creating a list of stakeholders; (2) Prioritization: Developing a stakeholder assessment scale; (3) Visualization: Conducting stakeholder mapping and dividing stakeholders into four quadrants; (4) Engagement: Implementing appropriate communication strategies tailored to each stakeholder category; (5) Monitoring: Evaluating the effectiveness of engagement efforts and ensuring alignment with expectations. This research contributes to the understanding of stakeholder engagement in complain handling from customers on social media platforms. The five-stage stakeholder engagement process offers a valuable framework for organizations seeking to improve their stakeholder relationships and effectively address customer concerns through social media channels.
Pengaruh Pesan Kampanye #LoveAvoskinLoveEarth Di Instagram @avoskinbeauty Terhadap Brand Image Avoskin Mailinda, Mailinda; Haq, Mochammad Fauzul; Novianti, Dewi
Jurnal Paradigma Vol 27 No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10209

Abstract

Perkembangan industri kecantikan di Indonesia memunculkan isu atau masalah baru yakni adanya penumpukan sampah. Penumpukan sampah ini diakibatkan oleh kemasan produk yang hanya dapat digunakan sekali pakai. Avoskin mempunyai visi untuk mengurangi adanya penumpukan sampah tersebut dengan menyuarakan kampanye di Instagram @avoskinbeauty untuk menginformasikan suatu isu atau masalah agar menjadi mudah dimengerti oleh khalayak sehingga akan ada perubahan sikap dan perilaku. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pesan kampanye #LoveAvoskinLoveEarth terhadap sikap pengikutnya di Instagram. Penelitian ini menggunakan metode kuantitatif dengan populasi pengikut Instagram @avoskinbeauty yaitu sebanyak 680.000 orang. Penelitian ini menggunakan teknik purposive sampling yang menghasilkan 100 sampel. Penelitian ini menggunakan teori Elaboration Likelihood Model (ELM) untuk mengetahui bagaimana informasi atau pesan dapat memengaruhi sikap seseorang. Hasil penelitian ini menunjukan ada pengaruh yang signifikan antara pesan kampanye #LoveAvoskinLoveEarth terhadap Brand Image Avoskin sebesar 0,629 yang berarti menunjukan hubungan yang kuat.
Co-Authors Dewi Novianti Irfani, Susmita Mailinda, Mailinda Nadhelita, Chika Siregar, Ghalda Nauli Siti Fatonah Swastika, Septi Nur Hanna