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Philosophical Paradigm, Prophetic Paradigm, Islamic Worldwide View on Economics: Concept and Practice for Management Arundati, Rahajeng; Tamara, Karima; Pramusinto, Pramusinto
Matan : Journal of Islam and Muslim Society Vol 6 No 1 (2024): Matan: Journal of Islam and Muslim Society Vol 6 (No 1) 2024
Publisher : Institute of Research and Public Service Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.matan.2024.6.1.11393

The prophetic paradigm is a philosophical approach that explores the role of prophets and their messages in religious doctrine. This research aims to outline the various philosophical paradigms and their applications in management. In addition, the Islamic view of economics is also explained through three chronological periods, namely the Meccan period, the Medina period, and the Islamic knowledge structure period. After understanding these aspects, this research focuses on explaining the prophetic paradigm. This research is a literature research with a qualitative approach. The data was analysed using Miles and Huberman's qualitative data analysis method. The results showed that although the values drawn from this paradigm may vary among religions and traditions, there are often some common values, such as justice, compassion, and wisdom. Some of the implications of this paradigm for management practices can assist managers in implementing Islamic values in their businesses. Islamic values impact management practices through the influence of institutional and individual factors, which in turn contribute to the adoption of ethical behaviour and improved performance within the organisation.

UNDERSTANDING BRAND STRATEGY: A REVIEW Arundati, Rahajeng
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14992

This research aims to understand more about brand strategy by reviewing several articles related to brand space, brand equity distribution, and digital brand strategy. Brand strategy is an important aspect for the success of companies that aim to differentiate themselves in a competitive market and increase company value. In today's marketplace, where success is increasingly challenging, a well-executed brand strategy is recognized as a strategic economic resource and source of competitive advantage. Brand space is an important concept in a company's brand strategy to manage brand extensions from time to time. There is a phenomenon known as brand equity dilution which is a challenge in formulating brand strategy. Brand equity dilution is a situation where the value and strength of a brand can be reduced due to various factors. On the other hand, as time goes by, traditional marketing methods are no longer effective, giving rise to the use of technology in implementing brand strategies. Digital brand strategy is a marketing activity that aims to build a brand and build meaningful relationships with customers. The existence of challenges in formulating brands and the lack of research that discusses branding strategies on social media makes it necessary to carry out this research. Considering that currently companies need to adapt in carrying out brand strategies that are no longer traditional marketing methods.

UNDERSTANDING BRAND STRATEGY: A REVIEW Arundati, Rahajeng
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14992

This research aims to understand more about brand strategy by reviewing several articles related to brand space, brand equity distribution, and digital brand strategy. Brand strategy is an important aspect for the success of companies that aim to differentiate themselves in a competitive market and increase company value. In today's marketplace, where success is increasingly challenging, a well-executed brand strategy is recognized as a strategic economic resource and source of competitive advantage. Brand space is an important concept in a company's brand strategy to manage brand extensions from time to time. There is a phenomenon known as brand equity dilution which is a challenge in formulating brand strategy. Brand equity dilution is a situation where the value and strength of a brand can be reduced due to various factors. On the other hand, as time goes by, traditional marketing methods are no longer effective, giving rise to the use of technology in implementing brand strategies. Digital brand strategy is a marketing activity that aims to build a brand and build meaningful relationships with customers. The existence of challenges in formulating brands and the lack of research that discusses branding strategies on social media makes it necessary to carry out this research. Considering that currently companies need to adapt in carrying out brand strategies that are no longer traditional marketing methods.

Identifying Opportunities and Threats of Tourism Destinations in Pancuran 13 and Curug Serwiti, Guci Tegal, Central Java Muafi, Muafi; Nursyamsiah, Siti; Hidayat, Anas; Arundati, Rahajeng; Purnama, Rava Fernanda; Sabellah, Ria Eka; Andestari, Yonada; Suhada, Suhada; Tamara, Karima; Yustiani, Sofia; Veisz, Adrienn; Huszár, Barbara
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7682

This community service activity aims to identify opportunities and challenges for the Curug Serwiti tourist park in Guci Tegal, Central Java. As tourist destinations, Pancuran 13 and Curug Serwiti are managed by Berkah Tirta Guci, a village-owned enterprise. The focus of activities is directed at identifying opportunities and threats in developing these two destinations. This community service activity have been carried out well, which are indicated by: (1) the number of participants and SMEs involved was 100%, (2) increased knowledge and insight related to village-owned enterprise management, especially in managing tourist destinations, (3) gained knowledge related to motivation endeavor, (4) publication in scientific journals to identify opportunities and threats as well as provide policy recommendations.

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