Article Per Year (5 Year)
p-Index From 2021 - 2026
1.197
P-Index
This Author published in this journals
All Journal Journal of Economics and Social Sciences Journal of Information System, Technology and Engineering Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora
Shabrina, Fildzah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Mendorong Pertumbuhan Ekonomi Serta Menciptakan Peluang Kerja Baru Sesuai Prinsip SDGs 8 Dengan Memahami Kebiasaan Konsumen (Consumer Behavior) di Era Digital 5.0 Shabrina, Fildzah; Sentagi Asa, Ringga
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 3 (2025): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i3.256

Abstract

Era Digital 5.0 yang berorientasi human-centric telah mengubah perilaku konsumen melalui pemanfaatan teknologi seperti AI, Big Data, dan IoT, sehingga tren seperti green consumerism, storytelling, ulasan online, dan pengaruh influencer menjadi faktor penting dalam keputusan pembelian. Pemahaman perilaku konsumen ini menjadi krusial bagi pelaku UMKM untuk meningkatkan daya saing, omzet, dan membuka peluang kerja baru, sejalan dengan prinsip Sustainable Development Goals 8 (SDGs 8) yang menekankan pertumbuhan ekonomi inklusif dan pekerjaan layak. Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Karangsong, Indramayu, pada 11 Juni 2025 dengan metode penyuluhan partisipatif tatap muka yang melibatkan 26 pelaku UMKM. Materi mencakup analisis perilaku konsumen di era Digital 5.0, strategi pemasaran digital yang berfokus pada manusia, dan penguatan kapasitas bisnis. Hasilnya menunjukkan peningkatan kesadaran peserta terhadap perubahan perilaku konsumen digital dan strategi adaptasi bisnis, serta terjalinnya komitmen pendampingan lanjutan antara Fakultas Ekonomi dan Bisnis UNJ dengan Dinas Perikanan dan Kelautan Indramayu. Kegiatan ini efektif mendorong transformasi UMKM menuju pertumbuhan berkelanjutan sesuai target SDGs 8.
The Impact of QRIS on Consumer Behavior in Urban Areas Asa, Ringga Sentagi; Shabrina, Fildzah
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.957

Abstract

The purpose of this study is to study how urban consumer behavior is influenced by the implementation of digital payment systems, specifically the Quick Response Code Indonesian Standard (QRIS). This study used a quantitative approach, sending questionnaires to respondents in urban areas. The research results show that QRIS usage and ease of access influence consumer behavior. Key findings indicate that people purchase more frequently, are more likely to engage in consumer behavior, and prefer cashless payments. Due to the convenience of QRIS, 62% of respondents reported making more impulse purchases. In addition, consumers' perceptions of the practicality and security of QRIS also help them prefer to use it. The majority of respondents considered QRIS secure (76%) and faster than cash payments (84%). This research shows that QRIS implementation not only increases the speed and convenience of transactions but also has socio-economic consequences, such as an increased propensity to spend more money in urban areas.
The Influence of Digital Literacy, Peer Influence, and Security Training Effectiveness on Cybersecurity Behavior in the Banking and Finance Industry Ibrahim, Mozart Malik; Shabrina, Fildzah; Marnilin, Feni; Hendratni, Tyahya Whisnu; Apramilda, Riesna; Nugroho, Judianto Tjahjo
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.215

Abstract

The study's main goal is to investigate how the three factors, digital literacy, peer influence, and security training, affect the cybersecurity behavior of the bank and finance industry's personnel. The research applied a quantitative explanatory method with a sample of 150 employees from banks, financial institutions, and fintech companies. The sample was drawn purposefully from the population. The multiple linear regression analysis results show that the independent variables digital literacy, peer influence, and security training all have a positive and significant impact on the dependent variable, which is cybersecurity behavior. The research not only makes a theoretical contribution to the discussion about human motivations in cybersecurity but also provides recommendations for the banking and finance industry that include increasing the level of digital literacy activities, encouraging positive social influences at workplaces, and maximizing the effectiveness of security training as a risk management strategy.
Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi Maulana, Achmad Zaky; Parlyna, Ryna; Shabrina, Fildzah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z24hhq83

Abstract

The rapid growth of online games driven by digital economic ecosystems has intensified the use of virtual currencies and microtransaction activities, such as Robux purchases within the Roblox platform. This phenomenon gives rise to issues concerning users’ perceived value and trust, which potentially affect their levels of satisfaction and loyalty. This study seeks to examine the influence of perceived value and trust on customer loyalty, with customer satisfaction serving as a mediating variable among Roblox game users. A quantitative research design was adopted by distributing an online survey to 100 respondents from the Faculty of Economics and Business, Universitas Negeri Jakarta, who had prior experience purchasing Robux. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique. The findings demonstrate that perceived value and trust exert positive and significant effects on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is found to have a positive and significant impact on customer loyalty. The mediation analysis reveals that customer satisfaction significantly mediates the relationship between perceived value and customer loyalty, while it does not mediate the effect of trust on customer loyalty. These results indicate that customer loyalty among Roblox users is predominantly shaped by perceived value and trust through direct pathways, whereas customer satisfaction functions selectively as a mediating mechanism.
Model Kausalitas Purchase Intention Online Produk X: Social Media Marketing, Online Review, Price Discount dan Halal Cosmethic Holipah, Siti; Parlyna, Ryna; Shabrina, Fildzah
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cey8tx84

Abstract

This study was conducted to examine the causal relationship between social media marketing, online reviews, price discounts, and halal cosmetics on consumer purchase intention for skincare product X in the digital environment. The approach used was quantitative, using the Partial Least Square Structural Equation Modeling (PLS-SEM) method, analyzed using SmartPLS software. The study involved 170 respondents aged 18–28 who actively access skincare products through digital media. Respondents were selected using a purposive sampling technique, while the research instrument consisted of 17 statement items. The study findings indicate that social media marketing, online reviews, and halal cosmetics have a positive and significant influence on purchase intention, while price discounts did not prove to have a significant effect. Practically, the results of this study were implemented through the development of a prototype e-commerce skincare application called SKINSHOP, designed as a decision support system to assist consumers in selecting skincare products more systematically and informatively.
Pengaruh Digital Payment, e-WOM, dan Store Atmosphere Terhadap Purchase Decision pada Kaizen Heritage Cempaka Putih Al Fatih, Muhammad Shadiq; Parlyna, Ryna; Shabrina, Fildzah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5emmtx80

Abstract

This study aims to determine the influence of digital payment, e-WOM, and store atmosphere on purchase decisions at Kaizen Heritage Cempaka Putih. The sample size was 120 Kaizen Heritage Cempaka Putih customer respondents. The data analysis technique used was PLS-SEM using SmartPLS version 4.1.0.9. The results showed that purchasing decisions at Kaizen Heritage Cempaka Putih were significantly and positively influenced by digital payments. This indicates that consumer purchasing decisions may be influenced by the convenience, speed, and effectiveness of digital payments. Customers are more likely to complete purchase transactions when the digital payment system is well implemented. Purchase decisions at Kaizen Heritage Cempaka Putih were positively and significantly influenced by e-WOM. This study found that before making a purchase, consumer trust is largely shaped by the experiences, recommendations, and reviews they find in digital media. Consumers may make more purchases if they receive positive information. At Kaizen Heritage Cempaka Putih, store atmosphere significantly and favorably influences customer purchasing decisions. This demonstrates that a welcoming and attractive retail environment, supported by well-designed layout, lighting, and customer service, can create a satisfying shopping experience and attract customers to purchase.
Pemanfaatan Teknologi Digital Tepat Guna untuk Menunjang Ekonomi UMKM di Kabupaten Indramayu Asa, Ringga Sentagi; Shabrina, Fildzah; Kasofi, Adnan; Choerunisa, Adin Nanda; Sudiharjo, M. Hafiyyan
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): MARET-APRIL
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5nqpsk15

Abstract

UMKM di Desa Karangsong Kabupaten Indramayu memiliki peran strategis dalam perekonomian daerah, terutama dalam menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Namun, banyak UMKM yang masih menghadapi kendala dalam mengadopsi teknologi digital, baik karena keterbatasan pengetahuan, akses terhadap infrastruktur digital, maupun kurangnya keterampilan dalam memanfaatkan teknologi secara optimal. Pemanfaatan teknologi yang tepat guna, seperti e-commerce, digital marketing, sistem pembayaran elektronik, dan aplikasi manajemen bisnis, dapat membantu UMKM meningkatkan produktivitas, memperluas pasar, serta mengelola usaha dengan lebih efisien. Oleh karena itu, diharapkan pelatihan ini dapat membantu UMKM dalam mengadopsi teknologi digital secara efektif dan berkelanjutan guna mendorong perekonomian secara berkelanjutan.
Co-Authors Al Fatih, Muhammad Shadiq Asa, Ringga Sentagi Choerunisa, Adin Nanda Holipah, Siti Ibrahim, Mozart Malik Kasofi, Adnan Marnilin, Feni Maulana, Achmad Zaky Nugroho, Judianto Tjahjo Riesna Apramilda Ryna Parlyna, Ryna Sentagi Asa, Ringga Sudiharjo, M. Hafiyyan Tyahya Whisnu Hendratni