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All Journal JTIULM (Jurnal Teknologi Informasi Universitas Lambung Mangkurat) Journal of Economics and Social Sciences Journal of Information System, Technology and Engineering Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Shabrina, Fildzah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences

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Mendorong Pertumbuhan Ekonomi Serta Menciptakan Peluang Kerja Baru Sesuai Prinsip SDGs 8 Dengan Memahami Kebiasaan Konsumen (Consumer Behavior) di Era Digital 5.0 Shabrina, Fildzah; Sentagi Asa, Ringga
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 3 (2025): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i3.256

Abstract

Era Digital 5.0 yang berorientasi human-centric telah mengubah perilaku konsumen melalui pemanfaatan teknologi seperti AI, Big Data, dan IoT, sehingga tren seperti green consumerism, storytelling, ulasan online, dan pengaruh influencer menjadi faktor penting dalam keputusan pembelian. Pemahaman perilaku konsumen ini menjadi krusial bagi pelaku UMKM untuk meningkatkan daya saing, omzet, dan membuka peluang kerja baru, sejalan dengan prinsip Sustainable Development Goals 8 (SDGs 8) yang menekankan pertumbuhan ekonomi inklusif dan pekerjaan layak. Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Karangsong, Indramayu, pada 11 Juni 2025 dengan metode penyuluhan partisipatif tatap muka yang melibatkan 26 pelaku UMKM. Materi mencakup analisis perilaku konsumen di era Digital 5.0, strategi pemasaran digital yang berfokus pada manusia, dan penguatan kapasitas bisnis. Hasilnya menunjukkan peningkatan kesadaran peserta terhadap perubahan perilaku konsumen digital dan strategi adaptasi bisnis, serta terjalinnya komitmen pendampingan lanjutan antara Fakultas Ekonomi dan Bisnis UNJ dengan Dinas Perikanan dan Kelautan Indramayu. Kegiatan ini efektif mendorong transformasi UMKM menuju pertumbuhan berkelanjutan sesuai target SDGs 8.
The Impact of QRIS on Consumer Behavior in Urban Areas Asa, Ringga Sentagi; Shabrina, Fildzah
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.957

Abstract

The purpose of this study is to study how urban consumer behavior is influenced by the implementation of digital payment systems, specifically the Quick Response Code Indonesian Standard (QRIS). This study used a quantitative approach, sending questionnaires to respondents in urban areas. The research results show that QRIS usage and ease of access influence consumer behavior. Key findings indicate that people purchase more frequently, are more likely to engage in consumer behavior, and prefer cashless payments. Due to the convenience of QRIS, 62% of respondents reported making more impulse purchases. In addition, consumers' perceptions of the practicality and security of QRIS also help them prefer to use it. The majority of respondents considered QRIS secure (76%) and faster than cash payments (84%). This research shows that QRIS implementation not only increases the speed and convenience of transactions but also has socio-economic consequences, such as an increased propensity to spend more money in urban areas.
The Influence of Digital Literacy, Peer Influence, and Security Training Effectiveness on Cybersecurity Behavior in the Banking and Finance Industry Ibrahim, Mozart Malik; Shabrina, Fildzah; Marnilin, Feni; Hendratni, Tyahya Whisnu; Apramilda, Riesna; Nugroho, Judianto Tjahjo
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.215

Abstract

The study's main goal is to investigate how the three factors, digital literacy, peer influence, and security training, affect the cybersecurity behavior of the bank and finance industry's personnel. The research applied a quantitative explanatory method with a sample of 150 employees from banks, financial institutions, and fintech companies. The sample was drawn purposefully from the population. The multiple linear regression analysis results show that the independent variables digital literacy, peer influence, and security training all have a positive and significant impact on the dependent variable, which is cybersecurity behavior. The research not only makes a theoretical contribution to the discussion about human motivations in cybersecurity but also provides recommendations for the banking and finance industry that include increasing the level of digital literacy activities, encouraging positive social influences at workplaces, and maximizing the effectiveness of security training as a risk management strategy.
Digital Innovation Capability in MSME Information Systems and Its Impact on Digital Service Quality and Consumer Loyalty in Indonesia Hardini, Inkreswari Retno; Fadlullah, Fauzan; Shabrina, Fildzah; Atmadja, Ferry Setyadi
Jurnal Teknologi Informasi Universitas Lambung Mangkurat (JTIULM) Vol. 11 No. 1 (2026)
Publisher : Fakultas Teknik Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jtiulm.v11i1.513

Abstract

This research looks at the digital innovation capability as part of the structural element of the Micro, Small, and Medium Enterprise (MSME) information systems and its impacts on the quality of digital services and consumer loyalty in the Indonesian Smart Economy environment. Digital innovation is theorized as the system-level potential, which entails the alignment of online ordering frameworks, online payment gateways, platform interoperability, and responsiveness of online services to MSME digital platforms. This study is partaking that instead of digitalization being a marketing program, digitalization is an information systems capability within operational architecture. The quantitative survey methodology was used in this study, where 50 consumers that had completed transactions with technology-based MSMEs participated in the survey. The relationship between digital innovation capability and consumer loyalty was assessed by simple linear regression analysis. The results show that the impact of digital innovation capability on loyalty behavior is highly significant (R² = 0.536, p < 0.05) and that it explains 53.6 percent of the loyalty behavior. These findings indicate that improved system integration leads to perceived quality of digital service, which subsequently intensifies user retention and repeat purchase intentions. This study contributes to information systems research by empirically validating digital innovation capability as a measurable construct in MSME digital platforms and by supporting the development of capability-based digital transformation models within emerging digital ecosystems.
Co-Authors Asa, Ringga Sentagi Fadlullah, Fauzan Ferry Setyadi Atmadja Hardini, Inkreswari Retno Ibrahim, Mozart Malik Marnilin, Feni Nugroho, Judianto Tjahjo Riesna Apramilda Sentagi Asa, Ringga Tyahya Whisnu Hendratni