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ALIH KODE DAN CAMPUR KODE DALAM TRANSAKSI ANTARA PENJUAL DAN PEMBELI DI PASAR MODERN TELUK KUANTAN RIAU Fauzi, Rian Azmul; Tressyalina, Tressyalina
Kajian Linguistik dan Sastra Vol 5, No 2 (2020)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.375 KB) | DOI: 10.23917/kls.v5i2.11000

Abstract

This study aims to describe the forms of code switching and code mixing buying and selling transaction activities in the modern market of Kuantan Bay in the Riau Province, Indonesia. In addition, this research also aims to determine the influence of the events of code switching and code mixing. The basic design of this research is descriptive qualitative. The data are the use of the language by traders and their trading partners in the modern market of Kuantan Bay when making the trading activities. The data are in the form of natural speeches. They were obtained from observations by the researchers from the buying and the selling activities. After the transaction takes place, an in-depth interview with the informant is conducted. Data collection was carried out by listening, recording, taking note, and in-depth interviews. The form of language transfer from the Malay language of Kuantan Singingi into Indonesian is the conclusion of this research. The use of the Kuantan Singingi Malay language is more dominant in the event of code switching and code mixing. The determining factors that influence the code mixing and code switching events are the habits of the speaker, speech partner, the presence of the third speaker, the specific topic and situation of conversation as well as the ability to use language which is motivated by the level of education of both by the seller and the buyer. Keywords: Malay, Code Mixing, Code Switching, Riau
Principles of Polite Language Use for Grade XI Students at SMK Kelapa Sawit Arsya Geneeta Indonesia Pangkalan Kerinci Siswanto, Siswanto; Afriadi, Deni; Fauzi, Rian Azmul; Adawiyah, Robiyatul
J-LELC: Journal of Language Education, Linguistics, and Culture Vol. 5 No. 1 (2025): J-LELC: Journal of Language Education, Linguistics, and Culture
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/j-lelc.2025.22570

Abstract

Politeness in language is an important aspect of social interaction, especially in educational settings that play a role in shaping students' character. At SMK Kelapa Sawit Arsya Geneeta Indonesia, Pangkalan Kerinci, the application of politeness principles faces challenges from the influence of digital culture and social media, which tend to shift communication norms towards informality and sometimes impoliteness. This study aims to analyze the implementation of six politeness maxims according to Leech: tact, generosity, approbation, modesty, agreement, and sympathy in student interactions. A qualitative descriptive method was used, with data collected through observations, questionnaires, and documentation involving 30 purposively selected eleventh-grade students. Data analysis shows the dominance of the agreement maxim, indicating approval and harmony in interactions, followed by the tact and generosity maxims. No significant violations of politeness principles were found despite pressures from the digital environment. These findings emphasize that although communication styles change in the digital era, students’ awareness and application of politeness principles remain intact. This study highlights the importance of strengthening character education based on language ethics as an effort to shape a morally upright generation amid ongoing societal developments.
Representasi Strategi Kesantunan dalam Ulasan Pengguna Aplikasi Gojek di Playstore: Kajian Pragmatik Siswanto, Siswanto; Afriadi, Deni; Fauzi, Rian Azmul; Adawiyah, Robiatul
GERAM (Gerakan Aktif Menulis) Vol. 14 No. 1 (2026): GERAM (Gerakan Aktif Menulis)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2026.27496

Abstract

Perkembangan teknologi digital telah mengubah pola komunikasi masyarakat, termasuk munculnya ulasan pengguna pada platform aplikasi daring seperti Google Play. Ulasan pengguna tidak hanya berfungsi sebagai media evaluasi layanan, tetapi juga menjadi ruang interaksi yang memperlihatkan praktik kesantunan berbahasa dalam komunikasi digital. Meskipun kajian kesantunan telah banyak dilakukan, sebagian besar penelitian berfokus pada media sosial umum, sementara kajian mengenai strategi kesantunan dalam ulasan aplikasi layanan digital masih relatif terbatas. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi dan mendeskripsikan strategi kesantunan yang digunakan oleh pengguna dalam ulasan aplikasi Gojek di Google Playstore. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif pragmatik. Data penelitian berupa 100 ulasan pengguna berbahasa Indonesia yang diambil dari Google Playstore dianalisis menggunakan kerangka strategi kesantunan yang dikemukakan oleh Brown dan Levinson. Hasil penelitian menunjukkan bahwa terdapat empat strategi kesantunan yang digunakan pengguna, yaitu bald on record (27 data), positive politeness (42 data), negative politeness (21 data), dan off record (10 data), dengan positive politeness sebagai strategi yang paling dominan. Temuan ini menunjukkan bahwa pengguna cenderung mempertahankan harmoni sosial ketika menyampaikan kritik maupun apresiasi, yang mencerminkan nilai budaya komunikasi masyarakat Indonesia yang menekankan penghargaan dan solidaritas sosial. Penelitian ini memberikan kontribusi pada kajian pragmatik digital serta memberikan implikasi praktis bagi penyedia layanan digital dalam memahami pola komunikasi pengguna pada platform ulasan daring.