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Strategi Pemasaran Guna Meningkatkan Penjualan Benih Jagung Manis Madu-59 F1 Di Kecamatan Karangploso, Malang Jawa Timur (Marketing Strategy To Increase Sales Of Sewet Corn Seeds Honey-59 F1 In Karangploso District, Malang East Java) Muhammad Ridwan; Rinawati Dewi; Damar Prakoso; Ida Syamsu Roidah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.73

Abstract

The demand for sweet corn continues to increase in line with the rapid development of the food industry. Therefore, every company must be able to develop a strategic business plan to achieve the company's goals, whether short-term, medium-term, or long-term. One Day Promotion is one of the promotional activities with a gift given for every purchase of MADU-59 F1 sweet corn seeds, which is held at the Agricultural Store. This activity aims to know, implement, and identify the effectiveness of One Day Promotion (ODP) to increase sales. This activity was conducted in Karangploso, Malang, East Java, using two methods: collecting primary data through interviews, observations, recordings, and documentation, as well as collecting secondary data through literature references such as journals, books, and the internet. The One Day Promotion activity was conducted at three agricultural stores in Karangploso, Malang, East Java. This activity is considered effective in increasing brand awareness and serving as an educational medium for farmers to know the advantages of MADU-59 F1 sweet corn seeds. Additionally, the One Day Promotion activity aims to help achieve the company's goal of increasing product sales volume. With the One Day Promotion strategy, it will attract consumer interest and provide satisfaction to consumers, thus accelerating and expanding the market for MADU-59 F1 sweet corn seeds.
Pemanfaatan Lahan Terbatas Dengan Menggunakan Teknik Vertikultur Di KWT Dewi Sartika Kelurahan Sentul Arifatur Rahma Putri; Muhamad Arlyen Sahdan; Sita Nadifatul Ilmi; Adistia Nurul Aini; Ida Syamsu Roidah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.445

Abstract

Increasing population density is now affecting all aspects. Spatial planning that is not conducive affects the level of community welfare. Reduced land makes people unable to grow crops to the fullest. Modern agriculture can be implemented in a simple way, namely starting from the family environment by utilizing narrow land or through the use of land that is not large. Utilization of land that is not large is by using a verticultural cropping system which can overcome the narrowness of the land. The activities carried out were at KWT Dewi Sartika, to be precise, in the Sentul Village, Blitar City. The activities carried out are counseling and mentoring regarding the incorporation and application of verticultural methods in dealing with less extensive land. The implementation of this activity aims to educate the public regarding the use of narrow land for conventional, organic and commercial farming. This activities also aims to update the vertical system that has been carried out by the community.
Penerapan Digital Marketing (Aplikasi Jiva) Sebagai Upaya Peningkatan Pendapatan di LMDH KPH Mojokerto Rista Nur Rahmaniah; Ida Syamsu Roidah
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 1 No. 1 (2023): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v1i1.198

Abstract

The provision of Digital Marketing socialization aims to utilize the marketing strategy of corn commodities in the Forest Village Community Institution (LMDH) Watu Blorok, Jolotundo Village, Jetis District, Mojokerto Regency. To maximize the potential of online marketing, many organizations use various digital tools and platforms. An application that has received attention in digital marketing is the Jiva application. Gives a clear and detailed overview of digital marketing, and analyzes its potential for effective implementation. Digital marketing includes a set of strategies and techniques used to promote products, services through online channels. Jiva app, is specially developed to offer various features and functions that can improve the efficiency and effectiveness of digital marketing. Finally, this paper highlights the importance of digital marketing in the context of the digital age and illustrates the potential of the Jiva app in implementing effective strategies. By leveraging its advanced features, the Jiva app helps organizations expand their reach, improve interactions with customers, and achieve marketing goals. The benefits offered by the Jiva app make it a valuable tool in digital marketing efforts
Peran Mahasiswa Dalam Mengatasi Permasalahan Sampah Di Kota Surabaya Melalui Pendampingan Program Zero Waste Amanda Putri Desynta; Reza Ardiansyah; Apria Yuvitar Devani Putri; Talitha Athaya Rahman; Gilang Amanda Puspanegara; Ida Syamsu Roidah
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 1 No. 3 (2024): Agustus : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v1i3.65

Abstract

Surabaya as the second-largest city in Indonesia, faces serious challenges in waste management with daily waste generation reaching 1,800.05 tons in 2023, exceeding the capacity of Benowo landfill of 1,400 tons per day. Responding to this excess of 300 tons of daily waste, the Environmental Agency (DLH) of Surabaya City initiated the Zero Waste Village program. This program aims to increase public awareness about environmental cleanliness and waste management, implemented through collaboration between DLH and students from UPN Veteran East Java. The methods used include waste banks, composters, takakura, and processing into ecoenzymes. The program stages include sampling determination, initial waste weighing, intensive socialization, and final weighing. The results are encouraging, with a significant reduction in waste generation to an average of 0.19 kg per day per person after socialization. This success demonstrates the program's effectiveness in changing community behavior and reducing waste volume, providing hope for more sustainable waste management in Surabaya and reducing the excessive burden on the Benowo landfill.
DEVELOPMENT OF INDONESIAN COCOA BEAN EXPORTS TO MALAYSIA Rizqiana Dewi; Mubarokah; Ida Syamsu Roidah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.367

Abstract

Cocoa is one of the commodities that has the largest contribution to the Indonesian economy. Indonesia is one of the largest cocoa producers in the world, most of its production is exported in the form of cocoa beans (HS: 180100). Malaysia is the main export destination for Indonesian cocoa beans. However, exports of Indonesian cocoa beans to Malaysia have decreased due to the decline in Indonesian cocoa production from 2008 to 2022. The aim of this research is to analyze the development of Indonesian cocoa bean exports to Malaysia using trend analysis and identifying factors that influence demand for cocoa bean exports. Indonesia to Malaysia using VECM (Vector Error Correction Models) analysis with the help of Eviews 12 software. The results of this research show that the volume of Indonesian cocoa bean exports to Malaysia has decreased. The factors that significantly positively influence demand for Indonesian cocoa bean exports to Malaysia are the exchange rate, while those that have a significantly negative influence are international cocoa bean prices and inflation.