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All Journal JDE (Journal of Developing Economies) Jurnal Ilmiah Peuradeun Talaa : Journal of Islamic Finance International Journal of Accounting & Finance in Asia Pasific
Chaudhary, Manoj Kumar
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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A Case Study: How Social Media Advertisement Influences Consumer Behavior Toward a Fast-Food Restaurant Lok, Yee Huei; Jian, Oh Zi; Chaudhary, Manoj Kumar; Khairul Azhar, Nurin Amni Bt; Azizi, Nurin Zahirah Bt; Azman, Nursyazana Afiqah Bt; Hassan, Nurul Husna Bt; Rohaan, Mohd; Kumari, Nidhi; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3250

Abstract

Social media has become an increasingly important platform for shaping consumer behavior towards brands. Subsequently, social media is widely utilized and favored in most nations. This study examines the role of social media in shaping consumer behavior towards McDonald's, and how McDonald's leverages social media to enhance its brand image. A mixed-methods approach will be used, consisting of a survey of social media users and an analysis of McDonald's social media presence. The survey will explore how social media influences consumer behavior towards McDonald's, including how users engage with McDonald's social media accounts, the impact of user-generated content on their perceptions of the brand, and the role of social media in shaping their decision to visit McDonald's. The analysis of McDonald's social media presence will examine the types of content that the company shares, the engagement levels of its followers, and the impact of its social media campaigns on its brand image. The findings of this study will provide insights into how McDonald's can optimize its social media strategy to enhance its brand image and attract and retain customers
Rationale of Employee Turnover: An Analysis of Banking Sectors in Nepal Chaudhary, Manoj Kumar
Talaa : Journal of Islamic Finance Vol. 2 No. 1: June 2022
Publisher : Department of Sharia Financial Management, Institut Agama Islam Negeri Sultan Amai Gorontalo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.612 KB) | DOI: 10.54045/talaa.v2i1.384

Abstract

The main purpose of this study is to elaborate the reasons of employee turnover in the banking sector of Nepal. The study has opted both primary and secondary source of data to achieve the objective of the study. The structured questionnaires were used to collect the data from the sample banks. Meanwhile, different published and unpublished reports of the selected banks were used for the analysis. The collected data are analyzed with the help of MS-excel, SPSS descriptive statistics.  The finding of the study emphasized that employee tends to leave the current job due to the lack of proper environment and facilities provided by the banks. This study concludes that manager in sample banks to some extent lack awareness regarding to which job embeddedness predict employee turnover intentions. Hence, it is recommended to have a proper plan and policies with reference to the effective payment & reward schemes and motivational strategies to minimize the employees’ turnover.
A Case Study: How Social Media Advertisement Influences Consumer Behavior Toward a Fast-Food Restaurant Lok, Yee Huei; Jian, Oh Zi; Chaudhary, Manoj Kumar; Khairul Azhar, Nurin Amni Bt; Azizi, Nurin Zahirah Bt; Azman, Nursyazana Afiqah Bt; Hassan, Nurul Husna Bt; Rohaan, Mohd; Kumari, Nidhi; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3250

Abstract

Social media has become an increasingly important platform for shaping consumer behavior toward brands. Subsequently, social media is widely utilized and favored in most nations. This study examines the role of social media advertisement in shaping consumer behavior toward McDonald's. A mixed-methods approach was used, consisting of a survey of social media users and an analysis of McDonald's social media presence. The study found a mixed customer response to social media advertising. While a significant portion of respondents expressed initial interest in exploring products or services further after encountering them on social media, the research also identified a segment of customers who were less likely to be swayed by such marketing. The study also highlighted the influence of social media advertising on consumer behavior, particularly purchase decisions (beta = 0.340). However, the effectiveness of these ads likely depends on individual consumer interests and motivations. McDonald's should consider this when tailoring their social media advertising strategies.
Impact Of Covid -19 Pandemic on Foreign Direct Investment in Nepal from South Asian Perspectives Chaudhary, Manoj Kumar; Ghimire, Rudra Prasad; Ghimire, Dinesh Mani
Journal of Developing Economies Vol. 5 No. 2 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jde.v5i2.21409

Abstract

Foreign Direct Investment (FDI) is an essential source of economic development. It has a broad relationship with different dimensions of the mixed economies. Like other development assistance, FDI also needs the best economic environment. This investigation aims to find the impact of Covid -19 on FDI inflow and other barriers to receiving FDI commitment in Nepal. This study is descriptive and analytical. Secondary data are used in the study. Foreign direct investment can be obtained as the government prioritized agriculture, tourism, energy, IT, infrastructure, etc., considering rapid economic Development. The government of Nepal is accepting and implementing foreign investment proposals of donor commitments. However, the Covid -19 pandemic has reduced FDI commitments funds as envisioned. Pandemic is not the only barrier of investment commitment. Still, there are also investment barriers are like, Business environment, poor infrastructure, lack of human resource skills, political transitions, weak governance, natural calamities, diverse and complex geography, tax slab, red tape, and climate change are critical in Nepal. Though the FDI in Nepal till 2019 was an upward trajectory, the 2020 pandemic has reduced it as Nepal's primary economic development source. South Asian environment can create FDI friendly environment in Nepal. Finally, this paper is a new one and full authority for future researchers.  Keywords: Covid-19 pandemic, Foreign Direct Investment, Commitment, Business Environment, Nepal JEL: F23, I1, M0
The Covid-19’s Negative Impacts on Nepalese Economy with a South Asian Perspective: Strategic Response on Post Pandemic Control Chaudhary, Manoj Kumar
Jurnal Ilmiah Peuradeun Vol. 9 No. 1 (2021): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v9i1.571

Abstract

The paper investigated and explored experts’ opinions regarding the post-pandemic control strategies within the South Asian perspective to make the Nepalese economy robust. The study was based on qualitative methods of analysis and the method of the study had been classified into two parts: Primary & Secondary. For secondary, data were collected through published reports, journal articles, the daily national newspaper, media, and Television coverage & personal observation, and experience. Whereas, for primary data, the study was carried out considering the way to control the post-pandemic effects on developing economies particularly in Nepal. The result of the study depicted that the post control of covid-19 effects on economic revival policies should prioritize sectorial concerns on the agriculture and industry sector of the economy over service sector and remittance. Therefore, for the pandemic recovery issue, the government and private sector’s role is to jointly solicit a model Public, Private, Partnership for the firm relief of economic stability. Thus, the paper concluded that there is an urgent need to prepare the post control strategy to minimize economic vulnerability. In this situation, Nepal needs strategies for good governance rather than a complex and mysterious plan.
Co-Authors Azizi, Nurin Zahirah Bt Azman, Nursyazana Afiqah Bt Ghimire, Dinesh Mani Ghimire, Rudra Prasad Hassan, Nurul Husna Bt Jian, Oh Zi Kee, Daisy Mui Hung Khairul Azhar, Nurin Amni Bt Kumari, Nidhi Lok, Yee Huei Rohaan, Mohd