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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis IHiS (Indonesian Historical Studies)
Sampurna, Insan Cita
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Agriculture, Biological Sciences & Forestry Arts Humanities

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Historical Review of Smallholder Coffee Farmers Population in Kayumas Village, Situbondo Regency Izzah, Latifatul; Rochwulaningsih, Yety; Krisnadi, IG; Hartanto, Denny Antyo; Sampurna, Insan Cita
Indonesian Historical Studies Vol 7, No 1 (2023)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ihis.v7i1.17370

Abstract

This study discusses the historical context of the existence of community coffee farmers in Kayumas Village, Arjasa District, Situbondo Regency, starting in 1883 until the formation of a coffee farmer group in 2018. Based on the historical research using primary and secondary sources, this study informs that before Persil Kayumas were rented by a Dutch investor named H. H. van Kol and his colleague J. C. Egter van Wissekerke in 1883, there were already some residents who were growing Arabica coffee. Arabica coffee cultivation was ultimately carried out from generation to generation, because farmers knew that the market for Arabica coffee was higher than products outside of coffee, such as ginger, tobacco, and so on. It was proven that in 2018, eight coffee farmer groups consisting of 410 farmers were formed.
Branding Kopi Single Origin Kayumas: Upaya Petani Kopi Memasarkan Produk Kopi Arabika Desa Kayumas Situbondo Sampurna, Insan Cita; Suciati, Luh Putu; Subekti, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13512

Abstract

The research on the branding of Kayumas single origin coffee as an effort by coffee farmers in Kayumas Village to market Arabica coffee products is intriguing to explore. Despite having the "Java Ijen Raung" single origin certificate, it appears that the brand cannot guarantee the market demand for Arabica coffee from Kayumas Village. This study employs SWOT analysis and QSPM to identify internal and external factors influencing the marketing of Kayumas Arabica Coffee, as well as marketing strategies that should be adopted by Arabica coffee farmers in Kayumas Village. The research results illustrate that Kayumas Arabica Coffee has significant potential for export, but the biggest threat is the lack of support from the local government. Farmers' challenges in marketing their coffee products can be addressed by maximizing opportunities through maintaining product quality and competitive pricing. Promotional efforts can be carried out through both online and offline channels. Online promotion for Kayumas Arabica coffee farmers can be done through platforms like Facebook and Instagram, as well as engaging in sales through e-commerce platforms such as Shopee and Tokopedia. Another solution is to collaborate with relevant institutions to promote the sales of Arabica Coffee.
Co-Authors Hartanto, Denny Antyo IG Krisnadi Izzah, Latifatul Luh Putu Suciati Sri Subekti Yety Rochwulaningsih