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HISTORY OF MARKETING COMMUNICATION OF CINEMA PRODUCTION IN THE EXHIBITION INDUSTRY IN JEMBER Hartanto, Denny Antyo
JURNAL PAKARENA Vol 8, No 1 (2023): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v8i1.42032

This research aims to document the history of cinema product communication for the sake of archiving the history of cinema in the city of Jember. In addition, it also aims to identify and identify the background of the problems that have resulted in the cinema industry in Jember experiencing the closure of operations, so that the problems faced by the local exhibition industry in Jember can be identified. In addition to knowing the history of the development of cinema in the city of Jember.This research focuses on the study of documenting artifacts from the communication process of cinema production in Jember City. Before the industrialization of film exhibitions which was dominated by the Cinema 21 Group and modern cinemas with the Cineplex concept as it is today, the city of Jember once had several local cinema buildings as public spaces to be able to communicate film products to the audience as a fulfillment of the entertainment needs of the Jember people. However, in the 1990s some cinema buildings are now just history. The existence of the cinema building has disappeared from the circulation of the film industry in the city of Jember. The methods used are descriptive qualitative research methods and historical or historical methods. The results of the study are in the form of findings about historical facts and the problems that lie behind the local cinema industry in Jember experiencing operational closures and no trace so that historical documentation and historiography interests or historical writing of local cinema developments in Jember are needed. There are several factors that are indicated to be the cause of the closing of cinemas in Jember, namely: (1) Jember people have experienced boredom with hot films that are often screened in cinemas, (2) The emergence of private TV channels in the 1990s, (3) The ease of obtaining pirated film VCDs and the proliferation of VCD Players in people's homes, (4) The decline in the quality of Indonesian films, and (5) The ease with which people get new films in internet cafes (internet cafes) before the advent of the era of social media such as youtube.

Peran Mise En Scene dalam Mendukung Penciptaan Humor pada Film Milly & Mamet (Ini Bukan Cinta & Rangga) Abdillah, Sintia; Hartanto, Denny Antyo; Kartika, Bambang Aris
ROLLING Vol. 6 No. 1 (2023): Rolling Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v6i1.36471

Film adalah bentuk karya seni berupa audio visual yang bertujuan untuk menghibur. Film bergenre komedi menjadi salah satu genre yang popular dikalangan masyarakat. Artikel ini membahas mise en scene dalam mendukung penciptaan humor pada film Milly & Mamet (Ini Bukan Cinta & Rangga). Film Milly & Mamet (Ini Bukan Cinta & Rangga) merupakan salah satu film bergenre komedi popular yang disutradarai oleh Ernest Prakasa. Film ini mengangkat cerita kehidupan Milly & Mamet yang penuh drama komedi dari segi cerita maupun karakternya. Film Milly & Mamet (Ini Bukan Cinta & Rangga) memliki selera humor yang berkualitas ditunjukkan melalui karakter pemain, dialog dan adegan-adegan yang menggelitik penonton. Penelitian ini merupakan jenis penelitian kualitatif dengan menggunakan metode deskriptif. Hasil penelitian yaitu humor tercipta mengggunakan teknik-teknik penciptaan humor yang kemudian disampaikan secara verbal maupun visual. Aspek-aspek mise sen scene seperti setting, wardrobe, make up, dan pemain serta pergerakannya mampu menampilkan humor melalui visual sehingga membuktikan bahwa mise en scene memiliki peran dalam menciptakan humor pada film Milly & Mamet (Ini Bukan Cinta & Rangga).

P3SPS pada Program Talk Show Mata Najwa Episode PSSI Bisa Apa Jilid 6: Lagi-Lagi Begini Anggraini, Ayu Dwi; Hartanto, Denny Antyo; Kartika, Bambang Aris
ROLLING Vol. 7 No. 1 (2024): ROLLING Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v7i1.41447

Television has a significant influence in shaping public opinion and mindset. Research in 2021 found some programs didn't meet KPI standards. "Mata Najwa" episode "PSSI Bisa Apa Jilid 6: Lagi-lagi Begini" on Trans7 sparked controversy and legal action from PSSI representative. The purpose of this research is to examine the alignment of the content of the talk show program "Mata Najwa" episode "PSSI Bisa Apa Jilid 6: Lagi-Lagi Begini" with the P3SPS. This research utilized Tzvetan Todorov's narrative structure theory, modified by Nick Lacey, as the primary theory, and the Pedoman Perilaku Penyiaran dan Standar Program Siaran to assess the conformity of the narrative with the broadcasting norms. The research employed a qualitative research design with a descriptive writing technique. The data collection techniques used are observation and literature review. The data analysis stage includes data reduction, data presentation, and drawing conclusions. The research findings conclude that the conformity of the content of the talk show "Mata Najwa" episode " PSSI Bisa Apa Jilid 6: Lagi-lagi Begini" with the Pedoman Perilaku Penyiaran dan Standar Program Siaran is appropriate, and the broadcast did not violate the guidelines.

Historical Review of Smallholder Coffee Farmers Population in Kayumas Village, Situbondo Regency Izzah, Latifatul; Rochwulaningsih, Yety; Krisnadi, IG; Hartanto, Denny Antyo; Sampurna, Insan Cita
Indonesian Historical Studies Vol 7, No 1 (2023)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ihis.v7i1.17370

This study discusses the historical context of the existence of community coffee farmers in Kayumas Village, Arjasa District, Situbondo Regency, starting in 1883 until the formation of a coffee farmer group in 2018. Based on the historical research using primary and secondary sources, this study informs that before Persil Kayumas were rented by a Dutch investor named H. H. van Kol and his colleague J. C. Egter van Wissekerke in 1883, there were already some residents who were growing Arabica coffee. Arabica coffee cultivation was ultimately carried out from generation to generation, because farmers knew that the market for Arabica coffee was higher than products outside of coffee, such as ginger, tobacco, and so on. It was proven that in 2018, eight coffee farmer groups consisting of 410 farmers were formed.

MARKETING CONFLICT AND SHARPENING ANTAGONISM: DOCUMENTING AND PRESERVING SOCIAL DIVISION IN THE FILM 3 HATI DUA DUNIA SATU CINTA Hartanto, Denny Antyo; Murti, Ghanesya Hari; Sukmawati, Ni Luh Ayu; Astutiningsih, Irana
Capture : Jurnal Seni Media Rekam Vol. 14 No. 2 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i2.4982

This research analyzes the 2010 film 3 Hati Dua Dunia Satu Cinta (3 Hearts Two Worlds One Love) amidst the social phenomenon indicating increased religious intolerance. Additionally, this study seeks to analyze social urban society's phenomenon and disparity through the film's narrative and characters. This research also seeks to understand the film's impact on urban society's heterogeneity from the spatial politics perspective. The study employed the qualitative method with narrative and discourse analysis approaches using Laclau-Mouffe's antagonistic framework. Data was collected by watching and directly analyzing the film and through relevant literature studies. The research results indicate that the film 3 Hati Dua Dunia Satu Cinta successfully utilized the social phenomenon as a marketing strategy, maintained disparity through its narrative and characters, resulted in subject dislocation towards a certain hegemonic identity, and influenced the heterogeneity of urban society from the perspective of spatial politics.

Representasi Pesan Moral pada Film Tarung Sarung (Analisis Teori Semiotika Roland Barthes) Wati, Hilalah Mekkah; Ilham, Mochamad Ilham; Hartanto, Denny Antyo
ROLLING Vol. 7 No. 2 (2024): ROLLING Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v7i2.37119

Film berpengaruh besar pada kehidupan masyarakat karena film dapat mempengaruhi jiwa, pikiran, gaya hidup, tingkah laku bahkan hingga perkataan bagi seseorang yang telah menontonnya. Representasi pesan moral yang disampaikan pada film diteliti menggunakan teori dari Roland Barthes (semiotika) dengan dukungan teori dari Pratista (mise en scene). Penelitian ini dilakukan untuk mendeskripsikan bagaimana merepresentasikan pesan moral yang disampaikan dalam film Tarung Sarung dapat diterima oleh khalayak penonton, dengan jenis penelitian kualitatif, metode deskriptif. Teknik pengumpulan data dilakukan dengan menggunakan teknik observasi, dokumentasi, dan studi pustaka. Penyajian data dan analisis data dalam penelitian ini terdiri dari reduksi data, penyajian data, penarikan kesimpulan dan verifikasi. Penyajian data berupa representasi adegan dan dialog pada film Tarung Sarung dalam menyampaikan pesan moral dengan menggunakan kalimat dan bahasa peneliti secara deskriptif, yang mudah dipahami oleh pembaca, dengan adanya potongan scene gambar yang telah dipilih oleh peneliti dalam penjabarannya dengan melakukan screenshot pada film Tarung Sarung menggunakan aplikasi IMDb. Variabel yang diteliti berupa adegan dan dialog yang ada pada film Tarung Sarung, yang dianalisis dengan teori semiotika Roland Barthes dan aspek mise en scene sebagai teori pendukung. Adanya unsur denotasi, konotasi, dan mitos sebagai teori utama dari semiotika dapat menjabarkan rumusan masalah dalam mempresentasikan pesan moral dengan uraian yang lebih mudah dan meluas pada adegan dan dialog yang diteliti. Berdasarkan penelitian yang telah dilakukan, dengan menganalisis adegan dan dialog pada film Tarung Sarung terdapat beberapa scene yang menjabarkan pesan moral yang di antaranya yaitu pesan moral dalam perkelahian, pesan moral dalam menghargai seseorang, pesan moral dalam unjuk rasa (demo), pesan moral akan keyakinan terhadap Tuhan, pesan moral dalam gotong royong, dan pesan moral pertarungan dalam sarung. Adanya aspek mise en scene yang terdiri dari setting, make up dan wardrobe, lighting, pemain dan pergerakannya, mendukung dalam menyampaikan suatu pesan moral yang ada. Mitosnya yang ada pada film Tarung Sarung, sosok laki-laki yang bernama Deni menjadi tokoh penting dari adegan dan dialog yang ada pada film yang menyebabkan adanya suatu perubahan sikap dan perilakunya di kehidupan sosial dalam menyelesaikan suatu permasalahan di lingkungan yang berbeda, dan dari ke 6 scene yang telah dipilih oleh peneliti, adanya pesan moral dalam scene tersebut terdapat kepentingan ideologi yang terdiri dari gender, agama, politik, sosial, dan budaya, namun dari penelitian yang telah dilakukan peneliti dapat menyimpulkan bahwa film Tarung Sarung lebih merepresentasikan tentang pesan moral gender terhadap laki-laki dalam melakukan atau menyelesaikan permasalahan dilingkungan sosial.

Performances and Rituals for Environmental Campaigns: Structures, Discourses, and Postcolonial Ecocriticism: Setiawan, Ikwan; Suwargono, Eko; Zamroni, Muhammad; Suharto, Suharto; Hartanto, Denny Antyo
KARSA Journal of Social and Islamic Culture Vol. 31 No. 1 (2023)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v31i1.7154

This paper discusses some performing arts and rituals that carry the environmental theme in Jember. Artists and village governments respond creatively to environmental problems by creating several multi-form events, combining performances and certain rituals. We will use postcolonial ecocriticism as a theoretical framework to discuss some of their produced show events. Postcolonial ecocriticism emphasizes analysis to reveal how cultural texts present current ecological problems as a legacy of colonialism in aesthetic works that can function as advocacy and activism. The results of this study show that the performances and rituals develop critical awareness regarding environmental threats and problems in Jember and Indonesia. They bring the topic of the environment to invite the community to jointly maintain the sustainability of the human environment and criticize government policies to legitimize the destruction of nature in the name of development.

MARKETING CONFLICT AND SHARPENING ANTAGONISM: DOCUMENTING AND PRESERVING SOCIAL DIVISION IN THE FILM 3 HATI DUA DUNIA SATU CINTA Hartanto, Denny Antyo; Murti, Ghanesya Hari; Sukmawati, Ni Luh Ayu; Astutiningsih, Irana
Capture : Jurnal Seni Media Rekam Vol. 14 No. 2 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i2.4982

This research analyzes the 2010 film 3 Hati Dua Dunia Satu Cinta (3 Hearts Two Worlds One Love) amidst the social phenomenon indicating increased religious intolerance. Additionally, this study seeks to analyze social urban society's phenomenon and disparity through the film's narrative and characters. This research also seeks to understand the film's impact on urban society's heterogeneity from the spatial politics perspective. The study employed the qualitative method with narrative and discourse analysis approaches using Laclau-Mouffe's antagonistic framework. Data was collected by watching and directly analyzing the film and through relevant literature studies. The research results indicate that the film 3 Hati Dua Dunia Satu Cinta successfully utilized the social phenomenon as a marketing strategy, maintained disparity through its narrative and characters, resulted in subject dislocation towards a certain hegemonic identity, and influenced the heterogeneity of urban society from the perspective of spatial politics.

Peran MIise en Scene dalam Membangun Adegan Humor pada Film The Big 4 Karya Timo Tjahjanto Felina, Khoirina Diva Nadelia; Hartanto, Denny Antyo; Wajihuddin
ROLLING Vol. 8 No. 1 (2025): ROLLING Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v8i1.53699

Film combines narrative and cinematic elements, with mise-en-scene playing a crucial role in shaping visual storytelling. This research examines how mise-en-scene contributes to humor in The Big 4 by Timo Tjahjanto, analyzing aspects such as setting, costumes, makeup, lighting, and staging. Using Bordwell et al.'s mise-en-scene theory and Arthur Asa Berger's humor techniques—Language, Logic, Identity, and Action—this qualitative study divides the film into four scenes to identify dominant humor techniques. Examples include dialogue-based teasing (Language), absurd situations (Logic), identity contrasts, such as Alpha's transformation (Identity), and physical comedy, like Dina’s poisoned antics (Action). The findings highlight how visual elements and humor techniques work together to enhance storytelling and character development, demonstrating the integration of mise-en-scene and comedic elements in creating an engaging cinematic experience. This study emphasizes the role of mise-en-scene in supporting humor and enriching audience engagement.

Visualization of Patriarchal Culture in the Film Kartini (2017): A Semiotic Analysis by John Fiske Pratiwi, Rizky Indah; Kartika, Bambang Aris; Hartanto, Denny Antyo; Murti, Ghanesya Hari
Journal of Language, Communication, and Tourism Vol. 2 No. 2 (2024): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v2i2.5035

Film is a medium that represents various socio-cultural realities, enabling the visualization and depiction of social issues, one of which is the culture of patriarchy. Patriarchy is a term used to describe a social system where power, control, and authority are primarily in the hands of men or male figures. Patriarchy is a central theme in the film Kartini. Therefore, the aim of this study is to reveal and understand the hidden meanings that depict the visualization of patriarchal culture in the film Kartini. This study employs a qualitative research method, utilizing John Fiske's semiotic analysis approach. The findings of this research indicate that patriarchal culture is visualized through John Fiske's three codes of encoding, including 1) reality, 2) representation, and 3) ideology, demonstrating that patriarchal culture remains influential in affecting women's lives.

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