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Sinaga, Sautman
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Decision Sciences, Operations Research & Management Social Sciences

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THE INFLUENCE OF FEB UKI SERVICE QUALITY ON STUDENT SATISFACTION FEB UKI STUDENTS Amanda , Gloria; Sinaga, Sautman; Sidharta, Juaniva
Fundamental Management Journal Vol. 7 No. 1p (2022): ISSN: 2540-9816 (print) Volume:7 No.1 April 2022
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v7i1p.3883

Abstract

This study aims to analyze the effect of service quality consisting of tangible, reliability, responsiveness, assurance and empathy on student satisfaction. FEB is a service market. In this study, it is devoted to students from the 2016-2019 class. The respondents of this study were 89 students who were selected randomly (random sampling). The research instrument used was a questionnaire. Data from the completed questionnaire was then processed using multiple linear regression techniques and hypothesis testing. The results showed that the service quality variables consisting of tangible, reliability, responsiveness, assurance and empathy had a significant effect on student satisfaction. Keywords: service quality, direct evidence, reliability, responsiveness, assurance, empathy, satisfaction, FEB UKI.
Co-Authors Amanda , Gloria Hutajulu , Fharel M Juaniva Sidharta Mangihut , Dicky Oloan Naibaho, Joshua Perkasa Rutman Lumbantoruan Salma Reza Safira Saragih, Kuncu Sidharta, Juaniva Siregar, Yuli Astuti Swara, Silvia Permata Tarigan, Lukas Tobing, Josephine