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All Journal Communicatus: Jurnal Ilmu Komunikasi Indonesian Journal of Community Empowerment
Julianti, Indri
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Logistics Management Training GRC Roster for the Building Materials Industry in Desa Citeko Rhiswandi, Rhandi; Sundari, Bella; Novia, Gita; Julianti, Indri; Fitri, Nuriya
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 4 (2025): Indonesian Journal of Community Empowerment (November)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i4.1146

Abstract

The roster industry in Citeko Village, Plered District, Purwakarta Regency, serves as a key production center for architectural building materials. However, local enterprises face significant logistical challenges, particularly in manual and inefficient workforce rostering systems. This study aims to analyze the implementation of technology-based logistics management aligned with ISCEA (2021) principles to enhance operational efficiency and workforce well-being. The findings indicate that adopting digital systems such as e-rostering and dynamic scheduling can improve efficiency, reduce logistics costs, and strengthen the competitiveness of rural roster industries. Technology-driven logistics training is identified as a strategic step toward es tablishing an adaptive, efficient, and sustainable logistics system in Citeko.
Rebel Together Sebagai Strategi Komunikasi Pemasaran Digital Madformakeup Di Tengah Pandemi COVID-19 Julianti, Indri; Delliana, Santi
Communicatus: Jurnal Ilmu komunikasi Vol. 4 No. 2. December (2020): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v4i2.9686

Abstract

The appearance of virus COVID-19 pandemic has made businesses change their marketing communication strategic ways to survive in this pandemic, including makeup companies like Madformakeup. One of the strategies used by Madfromakeup is planning a fair and effective digital marketing communication strategy and implementing customer engagement through the Rebel Together program. This study aims to determine the digital marketing communication strategy adopted by Madformakeup in increasing sales during the COVID-19 pandemic. The method that the researcher used is a qualitative method with the type of descriptive research. The results of this study are that Madformakeup implemented a digital marketing communication strategy during the COVID-19 pandemic so well and effectively through the STP and IMC concepts. To produce a digital marketing communication strategy that can be accepted by the public, especially customers from Madformakeup. Researchers collected data through interviews, observation, and documentation in the form of photos.
Co-Authors Delliana, Santi Fitri, Nuriya Novia, Gita Rhiswandi, Rhandi Sundari, Bella