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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pengabdian Masyarakat Asia Indonesian Journal of Community Empowerment Tractare: Jurnal Ekonomi-Manajemen Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Fortunate Business Review Journal of Management
Rhiswandi, Rhandi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Promotional Strategies for Culinary Tourism in Enhancing Destination Image and Increasing the Revenue of Micro Enterprises in Wanayasa, Purwakarta Komaladewi, Rita; Rhiswandi, Rhandi; Mulyani, Indah Putri; Setyadi, M. Aditya; Herdianie, Revalina
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2612

Abstract

Purpose: The service aims to highlight how various marketing strategies such as social media, food festivals and various local cultural bases can contribute. In the economic growth of the culinary sector according to the increase in the attractiveness of tourist destinations Method: This service uses an approach using direct observation to observe the social and economic conditions of the community and the dissemination of questionnaires to collect data on the needs and aspirations of residents. The results of the analysis are used to design the right solution for the target community. Practical Application: The results of this service can be a reference for local governments, business actors and local communities in designing more effective promotional strategies to increase the attractiveness of culinary tourism destinations. This growth is also beneficial for culinary micro business owners in optimizing the marketing of their products through social media and experience-based promotional activities such as Culinary Festivals and collaborations with influencers. Conclusion: Promotion strategies through social media and culinary festivals strengthen the image of the destination, increase tourist visits, and support the income of culinary micro businesses. Collaboration between the government, business actors, and local communities is needed to create sustainable marketing to develop culinary tourism in Wanayasa, Purwakarta.
Pemberdayaan UMKM Desa Nangewer Melalui Model Pasar Mingguan Partisipatif Untuk Kemandirian Ekonomi Lokal Rhiswandi, Rhandi; Yus Djunaedi Rusli; Dedeh Kurniasih; Marsya Elianwar; Salsabillah Agustiawati
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 4 (2025): Oktober 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i4.4120

Abstract

Abstract: The community service program in Nangewer Village, Darangdan District, Purwakarta Regency, aims to empower local MSME actors and strengthen the village's economic independence post-pandemic through the development of a participatory weekly market model. This activity involved 25 MSME actors, village officials, and Youth Organizations in planning, training, and implementing weekly markets combined with social activities such as mass gymnastics, local culinary, and children's games. The results of the evaluation showed an increase in the daily income of business actors from IDR 6.23 million to IDR 11.52 million, or an increase of 85%, with income stability of 40%. In addition to having an economic impact, this activity increases social interaction across hamlets and strengthens the role of women in household businesses. The main obstacles in the form of limited facilities and waste management are overcome through synergy with BUMDes and the support of the Village Fund. This activity shows good practices of collaboration between the community, village government, and universities in developing sustainable micromarkets, which can be replicated as a model of economic empowerment in other villages. Keywords: MSME; Community Empowerment; Weekly Market; Village Economy Abstrak: Program pengabdian masyarakat di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta, bertujuan memberdayakan pelaku UMKM lokal dan memperkuat kemandirian ekonomi desa pasca-pandemi melalui pengembangan model pasar mingguan partisipatif. Kegiatan ini melibatkan 25 pelaku UMKM, perangkat desa, dan Karang Taruna dalam perencanaan, pelatihan, dan pelaksanaan pasar mingguan yang dikombinasikan dengan kegiatan sosial seperti senam massal, kuliner lokal, dan permainan anak. Hasil evaluasi menunjukkan peningkatan pendapatan harian pelaku usaha dari Rp6,23 juta menjadi Rp11,52 juta, atau naik 85%, dengan stabilitas pendapatan 40%. Selain memberikan dampak ekonomi, kegiatan ini meningkatkan interaksi sosial lintas dusun dan memperkuat peran perempuan dalam usaha rumah tangga. Hambatan utama berupa keterbatasan fasilitas dan pengelolaan sampah diatasi melalui sinergi dengan BUMDes dan dukungan Dana Desa. Kegiatan ini menunjukkan praktik baik kolaborasi antara masyarakat, pemerintah desa, dan perguruan tinggi dalam mengembangkan pasar mikro yang berkelanjutan, yang dapat direplikasi sebagai model pemberdayaan ekonomi di desa lain. Kata kunci: UMKM; Pemberdayaan Masyarakat; Pasar Mingguan; Ekonomi Desa
Logistics Management Training GRC Roster for the Building Materials Industry in Desa Citeko Rhiswandi, Rhandi; Sundari, Bella; Novia, Gita; Julianti, Indri; Fitri, Nuriya
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 4 (2025): Indonesian Journal of Community Empowerment (November)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i4.1146

Abstract

The roster industry in Citeko Village, Plered District, Purwakarta Regency, serves as a key production center for architectural building materials. However, local enterprises face significant logistical challenges, particularly in manual and inefficient workforce rostering systems. This study aims to analyze the implementation of technology-based logistics management aligned with ISCEA (2021) principles to enhance operational efficiency and workforce well-being. The findings indicate that adopting digital systems such as e-rostering and dynamic scheduling can improve efficiency, reduce logistics costs, and strengthen the competitiveness of rural roster industries. Technology-driven logistics training is identified as a strategic step toward es tablishing an adaptive, efficient, and sustainable logistics system in Citeko.
Micro, Small and Medium Enterprises (MSMEs) Empowerment Strategy in Pondokbungur Village, Purwakarta Apriani, Farida; Rhiswandi, Rhandi; Apriliani, Rieva; Destiana, Salma
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an important role in driving economic growth. However, in the digital era, MSMEs face the challenge of adapting to ever-evolving technology. The Community Empowerment and Service STIE WIKARA conducted product enrichment and market expansion in Pondokbungur Village, Purwakarta to optimize marketing, sales, and product calculations that are more profitable for MSME entrepreneurs. The results of this KPPM activity provide knowledge for MSME entrepreneurs to manage more attractive packaging, calculate production costs to obtain maximum profit, expand sales networks to seminars for MSME entrepreneurs to promote their products widely through digital and increase public knowledge about the use of digitalization.
Optimization of Logistics Management and Distribution of Bakery Products at PT. Nippon Indosari Corpindo Tbk Purwakarta Rhiswandi, Rhandi; Puspasari, Dewi; Djunaedi Rusli, Yus; Putri Mulyani, Indah; Herdianie, Revalina
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Logistics management has a strategic role in the processed food industry, especially in products with a limited shelf life such as bread. This study aims to analyze the application of logistics management of PT. Nippon Indosari Corpindo Tbk Purwakarta as a bread producer under the Sari Roti brand. The research method uses a descriptive qualitative approach through direct observation in the factory and informal interviews with company employees. The results of the study show that the company implements a multi-channel distribution system, including an internal fleet, hawker system, as well as cooperation with modern and traditional retail networks. The First In First Out (FIFO) strategy is applied in warehouse management to maintain product freshness, while the distribution information system helps monitor the flow of goods in real time. The main obstacle lies in high logistics costs and limited shelf life, so optimizing distribution routes and utilizing digital technology is an urgent need. These findings confirm that effective logistics management integration can improve operational efficiency, expand market reach, and strengthen the company's competitiveness in the bakery industry in Indonesia.
Pengembangan Villa Flamboyan 98 sebagai Model Akomodasi Wisata Alam Berbasis Komunitas di Kiarapedes, Purwakarta Rhiswandi, Rhandi; Zanuar, David; Azhar, Firdaus; Hidayat, Rizal; Saepudin
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v2i2.360

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mengembangkan Villa Flamboyan 98 sebagai model akomodasi wisata alam di kawasan Kiarapedes, Purwakarta. Urgensi kegiatan ini muncul dari meningkatnya minat wisatawan terhadap destinasi berbasis alam, sementara pengelolaan villa dan akomodasi serupa di Kiarapedes masih bersifat tradisional, belum menerapkan standar operasional pelayanan, dan belum memanfaatkan pemasaran digital secara optimal. Kondisi tersebut berdampak pada rendahnya daya saing, pengalaman tamu yang belum konsisten, serta belum maksimalnya kontribusi ekonomi pariwisata bagi masyarakat sekitar. Melalui observasi lapangan, wawancara dengan pengelola, serta analisis fasilitas, layanan, dan lingkungan sekitar, kegiatan ini memberikan rekomendasi berupa peningkatan kualitas pelayanan, penyusunan SOP dasar, perbaikan fasilitas pendukung, dan digitalisasi promosi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pengelola mengenai prinsip manajemen akomodasi yang profesional dan berkelanjutan. Kegiatan ini penting dilakukan untuk mendorong transformasi pengelolaan akomodasi wisata berbasis komunitas sehingga mampu meningkatkan kepuasan tamu, memperluas jangkauan pasar, dan memperkuat posisi Kiarapedes sebagai destinasi wisata alam yang kompetitif dan ramah keluarga. -- This community service activity was carried out to develop Villa Flamboyan 98 as a model of natural tourism accommodation in the Kiarapedes area, Purwakarta. The urgency of this activity arises from the increasing interest of tourists in nature-based destinations, while the management of villas and similar accommodations in Kiarapedes is still traditional, has not implemented service operational standards, and has not made optimal use of digital marketing. This condition has an impact on low competitiveness, inconsistent guest experience, and not yet maximized tourism economic contribution to the surrounding community. Through field observations, interviews with managers, and analysis of facilities, services, and the surrounding environment, this activity provides recommendations in the form of improving service quality, preparing basic SOPs, improving supporting facilities, and digitizing promotions. The results of the activity showed an increase in the manager's understanding of the principles of professional and sustainable accommodation management. This activity is important to encourage the transformation of community-based tourism accommodation management so that it can increase guest satisfaction, expand market reach, and strengthen Kiarapedes' position as a competitive and family-friendly natural tourism destination.
LITERASI CRYPTOCURRENCY OLEH ASOSIASI KRIPTO: OBSERVASI KOMUNITAS DI PLATFORM X TERHADAP PENINGKATAN MINAT MASYARAKAT Rhiswandi, Rhandi
Fortunate Business Review Vol. 5 No. 2 (2025): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

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Abstract

Perkembangan aset kripto di Indonesia menunjukkan tren peningkatan signifikan, seiring dengan tumbuhnya minat masyarakat terhadap instrumen investasi digital. Namun, tingginya minat sering kali tidak diimbangi dengan tingkat literasi yang memadai, sehingga menimbulkan potensi risiko seperti misinformasi, kerugian finansial, dan spekulasi berlebihan. Penelitian ini bertujuan untuk menganalisis peran asosiasi kripto dalam mendorong literasi cryptocurrency melalui komunitas di platform X (Twitter), serta dampaknya terhadap peningkatan minat masyarakat. Metode penelitian yang digunakan adalah observasi non-partisipatif dengan pendekatan kualitatif deskriptif. Data dikumpulkan melalui pemantauan akun resmi asosiasi kripto, konten edukatif yang diunggah, serta interaksi komunitas kripto Indonesia di platform X. Analisis difokuskan pada pola penyebaran informasi, respon audiens, serta keterkaitan literasi dengan minat masyarakat untuk mencoba atau berinvestasi dalam aset kripto. Hasil penelitian menunjukkan bahwa literasi yang dibangun oleh asosiasi kripto melalui media sosial mampu meningkatkan kesadaran dan rasa ingin tahu publik. Thread edukatif, kampanye literasi, dan diskusi komunitas terbukti mendorong pertumbuhan minat, tercermin dari meningkatnya engagement, pencarian informasi lanjutan, serta percakapan mengenai cara berinvestasi. Meski demikian, literasi yang disebarkan asosiasi sering kalah populer dibanding narasi yang dibangun influencer atau komunitas non-resmi. Temuan ini menegaskan pentingnya kolaborasi antara asosiasi kripto dan komunitas digital dalam menciptakan ekosistem literasi yang inklusif, seimbang, dan berkelanjutan untuk mendorong peningkatan minat sekaligus mengurangi risiko bagi masyarakat.
"DITARIK" Literasi Cryptocurrency Oleh Asosiasi Kripto: Observasi Komunitas Di Platform X Terhadap Peningkatan Minat Masyarakat Rhiswandi, Rhandi
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

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Abstract

The development of crypto assets in Indonesia shows a significant increasing trend, in line with the growing public interest in digital investment instruments. However, high interest is often not balanced by an adequate level of literacy, thus posing potential risks such as misinformation, financial losses, and excessive speculation. This study aims to analyze the role of crypto associations in encouraging cryptocurrency literacy through the community on platform X (Twitter), as well as its impact on increasing public interest. The research method used is non-participatory observation with a descriptive qualitative approach. Data was collected through monitoring the official accounts of crypto associations, uploaded educational content, and the interaction of the Indonesian crypto community on the X platform. The results of the study show that the literacy built by crypto associations through social media is able to increase public awareness and curiosity. Educational threads, literacy campaigns, and community discussions have been proven to encourage interest growth, as reflected in increased engagement, further information searches, and conversations about how to invest. However, the literacy spread by associations is often less popular than the narratives built by influencers or non- official communities. These findings underscore the importance of collaboration between crypto associations and the digital community in creating an inclusive, balanced, and sustainable literacy ecosystem to drive increased interest while reducing risks to society.
Evaluasi Manajemen Usaha Sate Maranggi Bang Bahin Di Wilayah Plered Purwakarta Rhiswandi, Rhandi; Mubarok , Ibnul; Suhendra , M. Fahat; Subroto , M. Alvin
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.176

Abstract

Sate Maranggi MSMEs "Bang Bahin" is one of the traditional culinary businesses that is developing in Plered District, Purwakarta. This research aims to analyze the operational processes, business obstacles, and development strategies applied by owners in maintaining business sustainability. The research method used direct observation, in-depth interviews with business owners, and field documentation. The results of the study show that businesses face several main obstacles, such as limited capital, fluctuations in meat prices that affect profit margins, and uncertain weather conditions that interfere with the satay-burning process. In addition, all operational activities are carried out by the owner himself because there are no employees, so that production capacity is limited and the service time becomes longer when there is an increase in the number of buyers. Even so, these MSMEs still have advantages through the distinctive taste of satay, affordable prices, strategic locations, and customer loyalty formed from friendly service. This study concludes that development strategies that can be implemented include improving financial management, diversifying meat suppliers, improving business facilities, and utilizing digital media as a means of promotion. This finding is expected to be a reference for culinary MSME actors in facing operational challenges and increasing business competitiveness.
Co-Authors Apriliani, Rieva Dedeh Kurniasih Destiana, Salma Dewi Puspasari Djunaedi Rusli, Yus Farida Apriani, Farida Firdaus Azhar, Firdaus Fitri, Nuriya Herdianie, Revalina Hidayat, Rizal Julianti, Indri Marsya Elianwar Mubarok , Ibnul Mulyani, Indah Putri Novia, Gita Putri Mulyani, Indah Rita Komaladewi Saepudin Salsabillah Agustiawati Setyadi, M. Aditya Subroto , M. Alvin Suhendra , M. Fahat Sundari, Bella Yus Djunaedi Rusli Zanuar, David