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Journal : Japanology

Kawaii Bunka dalam Vlog Visiting Japanese Maid Cafe @Home Cafe Akihabara Zahroh, Indah Fajriyatus; Sari, Venita Putri Ardiani Permata; Rahma, Nabila Ainur; Azizah, Nurul; Fairuzzahra, Nabila Vina
Japanology: The Journal of Japanese Studies Vol. 10 No. 1 (2023): Narration of Equality in Japanese Popular Culture
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jjs.v10i1.54144

Abstract

Kawaii bunka is about something that has cute, funny and childish impression. The concept of kawaii bunka is not only found in anime and manga characters, but is also shown in maid cafes in Japan, in which one of the most popular maid cafe in Japan is @Home Cafe Akihabara. This research aims to examine what kind of forms of kawaii bunka that can be found in @Home Cafe Akihabara through Visiting Japanese Maid Cafe | @Home Cafe Akihabara | ASMR vlog. This research is descriptive qualitative research and uses theory of kawaii bunka by Kinsella. The result of this research shows that kawaii bunka in @Home Cafe Akihabara is reflected through the maid's handwriting in polaroid photos, the uniforms worn by the maids, the food and drinks served, the behavior and identity of the maids, the demographics of the waiters and visitors who come, and the products and services offered by @Home Cafe Akihabara. These aspects emphasize childish sentiments, so it can be understood that there is a narrative in which maid cafes are places where visitors can feel and act childishly.
Representasi Ganbaru pada Anime The Wind Rises (2013) Putri, Gita Alya Hartono; Ridoewan, Shalsa Dellia; Kresna, Dhimas Wahyu Sri; Faadhila, Salsabila Nur; Fairuzzahra, Nabila Vina
Japanology: The Journal of Japanese Studies Vol. 11 No. 1 (2024): Japanese Society in Contemporary Era
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jjs.v11i1.55813

Abstract

Ganbaru is a value that has been deeply rooted in Japanese society, even it has been quite known well globally. Ganbaru is often described as having an attitude of hard work and never giving up. The value of ganbaru has been widely represented through anime. One of them is the anime called The Wind Rises (2013). This research aims to examine the value of ganbaru as depicted through the character Horikoshi Jiro in The Wind Rises. The Wind Rises is an anime film produced by Studio Ghibli which tells the life of Horikoshi Jiro, an airplane designer from Japan during the World War, and his struggle to make an advanced airplane. This research is descriptive qualitative research which uses the ganbaru concept in analyzing the data. The research results show that Jiro displays ganbaru values ​​through the attitudes of 1) working hard and being patient; and 2) insisting of having his way. Thus, it can be understood that Jiro is a representation of ganbaru values ​​in Japanese society.