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All Journal Jurnal The Messenger The Innovation of Social Studies Journal Komunika: Jurnal Ilmu Komunikasi Martabat: Jurnal Perempuan dan Anak Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Maulina, Novaria
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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National Private Television Network Competition based on Local Information Programs Atika, Atika; Maulina, Novaria; Chandrabuwono, Achmad Bayu
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.3596

Abstract

Introduction:  In the ecological analysis of television media, researchers determine the category of supporting sources (niche breadth) of media and measure the level of competition (niche overlap) of media based on local content-based information programs on networked national private television in South Kalimantan. Methods: This research employs a quantitative approach by collecting the data through observation of the program broadcasted by each television, then classifying into the instrument table and recording the results of the observations. The data is processed using the niche breadth and niche overlap formulas. Findings: The findings show that niche breadth 16 national private television media networks in South Kalimantan based on local content-based information programs are included in the specialist category with a niche breadth value of <3.5, which indicates that all television media have supporting resources but quite limited in showing local content-based information programs. Niche overlap of national private television network media based on local content-based information programs in South Kalimantan, there are 4 television paired stations that have a high level of competition compared to other paired stations: Global TV Banjarmasin and Net Banjarmasin; Global TV Banjarmasin and RTV Banjarmasin; Net Banjarmasin and RTV Banjarmasin; and SCTV Banjarmasin and Inspira TV Banjarmasin with a niche overlap value equal to 0.000.Originality: There is no publication with the same research result regarding competition for networked national private television. This is what makes this article fulfill the element of originality, which specifically analyzes television competition based on local information program broadcasts.
Pandawara Group's Social Campaign "Not Cleaning But Reducing": Sentiment, Responses and Actions of Public On Social Media setyastuti, yuanita; Maulina, Novaria
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i1.15738

Abstract

This research aims to determine the actions carried out by the Pandawara Group and the public's response and sentiment in the context of the social movement carried out by @pandawaragroup on social media. The research method used is a qualitative approach with a descriptive research type. Data collection was carried out through social media searches from March to April 2024. The data analysis technique was discourse analysis of posts related to the Pandawara Group on social media, by Brand24 Application. The research results show that the social movement carried out by the @pandawaragroup account with the tagline "Not cleaning but reducing" has fulfilled the three campaign stages according to Ostegraard (2002): awareness, attitude, and action. This is demonstrated by the participation of social media users in cleaning up rubbish in rivers and beaches. Apart from that, research findings show that the response given by social media users to this social movement is by re-sharing content, providing comments, and uploading using the hashtags #pandawara #pandwaragroup #onedayonetrashbag. The public sentiment that emerged regarding the social movement carried out by the Pandawara Group was divided into positive and negative sentiments. Positive sentiment emerged through mentions and posts expressing support and appreciation for the Pandawara Group's actions, while negative public sentiment regarding the Pandawara Group emerged based on concerns about the lack of government support and low public awareness of protecting the environment.
Public Perceptions and Sentiments on Sexual Violence against Women by Educators and Healthcare Providers Indah Sari, Rizky Aulia; Bernardino, Sinta; Indriani, Ika Lutfiana; Ananda, Jennita Erly; Hana, Adinda Aufa; Setyasyuti, Yuanita; Maulina, Novaria
Martabat: Jurnal Perempuan dan Anak Vol 9 No 1 (2025)
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/martabat.2025.9.1.24-43

Abstract

This study investigates public responses and sentiments on social media concerning two high-profile cases of sexual violence involving authoritative figures: a Professor at Universitas Gadjah Mada (UGM) and a Specialist Medical Education Program (PPDS) physician at Hasan Sadikin Hospital (RSHS). Employing a descriptive qualitative design and utilizing the Brand24 digital analytics tool, the research examines the dynamics of online public discourse between April and May 2025. The study seeks to elucidate how public opinion is constructed in cases of sexual violence perpetrated by individuals with structural authority, and how digital expressions of support reflect shifting societal perspectives toward victims and perpetrators. Particular attention is given to the declining prevalence of victim blaming and the emergence of greater empathy and solidarity with victims, as well as the function of social media as a platform for advocacy in confronting psychological, legal, and social barriers. The findings demonstrate a predominance of neutral sentiments (87%), alongside a notable increase in negative sentiments (11.6%), which signify public discontent with institutional responses. The study underscores the dual role of social media as both a communicative arena and a mechanism of social control that contributes to cultural transformation in the understanding of sexual violence.
ESKAPISME DIGITAL DAN KETIDAKPUASAN PENGGUNA MEDIA SOSIAL TERHADAP REALITAS DUNIA KERJA: STUDI SENTIMEN PADA TREN ‘KABUR AJA DULU’ Qibtiah, Mariatul; Kamalia, Aulia; Andriani, Merry Dwi; Pramesti, Nasywa Shafana; Nuruzzahra, Nuruzzahra; Febrianie, Rossa; Maulina, Novaria; Setyastuti, Yuanita
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 6 No 1 (2025): Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/pawitrakomunika.v6i1.3964

Abstract

ABSTRAK Sejak bulan Januari sampai dengan April tahun 2025, tren #KaburAjaDulu menjadi ruang ekspresi yang kuat di media sosial dalam menyuarakan keresahan terhadap realitas dunia kerja. Ini menandakan bahwa tren tersebut bukan hanya ekspresi individual, tetapi juga mencerminkan keresahan kolektif terhadap sistem kerja yang ada. Penelitian ini bertujuan untuk mengkaji dan menganalisis representasi perilaku eskapisme digital sebagai bentuk ketidakpuasan pengguna media sosial terhadap dunia kerja melalui tren #KaburAjaDulu. Menggunakan pendekatan analisis isi sentimen kualitatif dan teknik pengumpulan data melalui Brand24. Hasil penelitian menunjukkan dominasi sentimen negatif sebesar 55% dibandingkan sentimen positif 45%, dengan volume penyebutan mencapai 2309 dan jangkauan media sosial hingga 52 juta. Dominasi sentimen negatif ini mencerminkan tingginya tingkat ketidakpuasan kerja yang terekspresi secara publik, menunjukkan bahwa media sosial berfungsi sebagai saluran bagi individu untuk menyuarakan frustrasi dan mencari dukungan kolektif atas kondisi kerja yang tidak memuaskan. Secara keseluruhan, penelitian ini menyimpulkan bahwa tren #KaburAjaDulu secara jelas menggambarkan ketidakpuasan pengguna media sosial terhadap realitas dunia kerja yang tercermin dalam perilaku eskapisme digital.
Crisis Communication in the Digital Age: Analysis of Social Media Strategies for Reputation Recovery in Higher Education Institutions Maulina, Novaria; Setiawan, Herry; Anhar, Vina Yulia; Fathoni, Fathoni; Hamdani, Rifky
The Innovation of Social Studies Journal Vol 7, No 2 (2026): The Innovation of Social Studies Journal, March 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v7i2.17237

Abstract

A communication crisis and public trust that is not managed properly will become a serious threat to institutions because it affects the image and reputation of the organization, including becoming a serious threat to higher education institutions that can impact public trust and organizational sustainability. This study aims to analyze the implementation of effective communication strategies in the era of social media based on SWOT analysis in restoring the reputation of higher education institutions and identifying factors that determine the success of image restoration campaigns. The study uses a qualitative approach with a case study method at a state university in Kalimantan during the period of July-August 2025. Data was collected through crawling using the Brand24 media monitoring application with analysis of social media content, websites and online news portals (via Instagram and TikTok), monitoring of public sentiment using the Brand24 application, and analysis of engagement metrics. Data analysis used triangulation techniques to validate findings from various data sources. The implementation of measurable communication strategies through social media showed significant results with a 71% increase in positive public sentiment and a decrease in negative public sentiment to 4%. On the Instagram social media platform, it achieved an engagement rate of 140.1% with a total reach of 422,423 accounts, while TikTok achieved an engagement rate of 672.3% with 777 thousand views. Fact-based counter-issue strategies and promotion of the Tridharma program have proven effective in changing public perception and restoring public trust. Systematic and measurable social media management using a SWOT approach can be an effective tool in restoring the reputation of higher education institutions. The key to success lies in the consistent dissemination of fact-based content, active engagement with stakeholders, and regular sentiment monitoring.
Co-Authors Ananda, Jennita Erly Andriani, Merry Dwi Atika Atika Bernardino, Sinta Chandrabuwono, Achmad Bayu Fathoni Fathoni Febrianie, Rossa Hamdani, Rifky Hana, Adinda Aufa Herry Setiawan Indah Sari, Rizky Aulia Indriani, Ika Lutfiana Kamalia, Aulia Nuruzzahra, Nuruzzahra Pramesti, Nasywa Shafana Qibtiah, Mariatul Setyasyuti, Yuanita Vina Yulia Anhar Yuanita Setyastuti