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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Vokasi Jurnal ABDINUS : Jurnal Pengabdian Nusantara English Focus: Journal of English Language Education Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Fauzi, Arief Zul
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Instagram Carousel Content Effectivity in of Micro-Entrerprise Promotion Strategy Fauzi, Arief Zul
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8216

Abstract

This study aims to examine the effectiveness of carousel content in promoting Micro, Small, and Medium Enterprises through Instagram. The research subject is the Instagram account owned by Toko Swara (TSW Gifts), a Micro-Enterprise that markets traditional clay teapots (poci) as a signature souvenir from Tegal. Using a quantitative approach with a pretest–treatment–post-test design, the study measured promotional performance before and after the use of carousel content based on Instagram Insights. The results showed an increase in content performance following the use of carousel. The average reach nearly doubled, and the engagement rate rose from 14.84% to 26.10%. These findings indicate that carousel content can drive audience engagement more effectively than regular posts. This study recommends carousel content as a relevant and impactful promotional strategy, especially for Micro-Enterprise with limited follower bases.
Co-Authors Bahri Kamal, Bahri Firmansyah, Muchammad Sofyan Ghea Dwi Rahmadiane, Ghea Dwi Hanum, Naila Hasan, Imam Hesti Widianti Ida Farida Maulidah, Hikmatul Noerman syah, Asrofi Langgeng Syaefani Arif Romadhon, Syaefani Arif Sya’bani, Mohammad