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Pengaruh Price Discount Dan Bonus Pack Terhadap Impulsive Buying Pada Konsumen”Homeliness Coffee Kota Tasikmalaya Fadhilah, Dina; Tantra, Tarandhika
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Homeliness Coffee merupakan salah satu usaha Coffee Shop yang saat ini tengah bersaing secara sehat denganusaha Coffee Shop lainnya. Homeliness Coffee dapat dikatakan mampu bersaing dengan pesain lainnya yangbergerak dibidang yang sama dan dengan pendatang -pendatang baru Coffee Shop maupun yang sudah berdirisejak lama lainnya di Kota Tasikmalaya. Strategi yang digunakan oleh Homeliness Coffee agar dapat menarikminat pembeli ialah dengan menggunakan Price Discount dan Bonus Pack. Tujuan penelitian ini adalah untukmengetahui Bagaimana Pengaruh Price Discount Dan Bonus Pack Terhadap Implusive Buying Pada HomelinessCoffee Kota Tasikmalaya. Hal ini berkaitan dengan strategi pemasaran yang dilakukan oleh Homeliness Coffeedalam menarik konsumen dan meningkatkan penjualanna. Dimana dalam penilitian ini Pengaruh Price DiscountDan Bonus Pack sebagai vaiabel independen dan Implusive Buying sebagai variabel dependen. Metode penelitianyang digunakan yaitu metode kuantitatif dan metode pengumpulan data dalam penelitian ini adalah denganpenyebaran kuesioner. Sampel pada penelitian ini adalah sebanyak 382 konsumen Homeliness Coffee.Berdasarkan hasil perhitungan dalam uji hipotesis pasrial Price Discount dan Bonus Pack berpengaruh positifterhadap Implusive Buying di Homeliness Coffee Kota Tasikmalaya, dimana H0 ditolak dan H1 diterima, artinyaTerdapat pengaruh signifikan antara variabel Price Discount (X1) dan Bonus Pack (X2), terhadap ImpulsiveBuying (Y).Kata Kunci-Price Discount, Bonus Pack, Implusive Buying
Development of Local Foodstuff-Based Complementary Food Porridge MP-ASI "SITOLE" Products as an Effort to Manage Stunting Waryana, Waryana; Wijanarka, Agus; Fadhilah, Dina
JURNAL INFO KESEHATAN Vol 21 No 2 (2023): JURNAL INFO KESEHATAN
Publisher : Research and Community Service Unit, Poltekkes Kemenkes Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31965/infokes.Vol21.Iss2.1173

Abstract

One of the causes of stunting is poor nutritional intake in infancy and recurrent illnesses due to an unhealthy environment. Mothers of under-five children are the potential strategic target to be empowered to manage stunting. They have to be empowered to meet nutritional needs during infancy. Complementary breast milk food containing calcium, zinc, selenium, iodine, Fe, protein, and phosphorus can be developed using local foodstuffs. This study aimed to investigate the impact of community empowerment training on the knowledge improvement of mothers regarding the development of locally sourced complementary feeding products (MP-ASI) as an intervention to address stunting issues and to formulate a nutrient-rich complementary food product for infants aged 6-12 months. The research design employed was a quasi-experimental study with a pre-and post-test with a control group design. The study subjects were mothers with infants aged 6-12 months residing in Triharjo Village, Kapanewon Pandak, who met the inclusion criteria and were willing to participate. Mothers who were unable to read and write were excluded from the study. The study was conducted in Triharjo Village, Kapanewon Pandak, Bantul, from April to July 2022. A total of 54 respondents, selected through simple random sampling, were included as the study sample out of 100 families population. Knowledge data were collected using a questionnaire as the data collection instrument and analyzed using the Dependent T-Test and Independent T-Test at a 95% confidence level. The results indicated a significant difference in knowledge improvement (delta) between the treatment and control groups. A locally sourced complementary food product for infants aged 6-12 months, named "SITOLE" porridge, was developed as an outcome. The development data of the MP-ASI product (Sitole porridge) were compiled using a group discussion method.