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All Journal Ekonomi Bisnis IJBE (Integrated Journal of Business and Economics) Fokus Ekonomi Jurnal Ekonomi Dan Bisnis Jurnal Riset Jakarta Jurnal Manajemen Bisnis Journal of Innovation and Community Engagement Jurnal Locus Penelitian dan Pengabdian Eduvest - Journal of Universal Studies Fokus Abdimas Journal of Indonesia Marketing Association
Salim, Lina
Universitas Katolik Indonesia Atma Jaya
Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Mathematics Neuroscience Social Sciences Other

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Journal : Fokus Ekonomi

 1 
APAKAH LIFESTYLE AIO, PERCEIVED USEFULNESS DAN PERCEIVED EASE MEMPENGARUHI INTENTION TO USE DARI TIX ID Alberta Ines Novenia; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 1: Juni 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.1.37-57

Abstract

The purpose of this study was to analyze the influence of lifestyle AIO, perceived usefulness and perceived ease of use on intention to use both directly and with the moderation of age, gender and income. The total number of hypotheses proposed is 12. The research model consists of three independent variables, three moderating variables and one dependent variable. Respondents in this study were people who love watching at cinema aged 16-35 years in Jakarta and Tangerang and have never used TIX ID. This research was conducted by distributing questionnaire to 430 respondents from people who loves watching at cinema in Jakarta and Tangerang and had never purchased movie tickets using TIX ID before. The total number of hypotheses proposed is 12. Three hypotheses have directly influenced intention to use significantly while eight hypotheses have no significant effect. The research model has been tested based on SPSS macros. The results of the study show that lifestyle AIO, perceived usefulness and perceived ease of use directly influence intention to use. On the other hand, moderating variable age, gender and income does not affect the relationship between independent variables with dependent variables
SERVICE QUALITY, CUSTOMER SATISFACTION, BRAND TRUST AND REPURCHASE INTENTION Rendy Sumara; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 2: Desember 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.15.2.493-514

Abstract

Research objectives - The purpose of this study was to analyze the factors that affect the repurchase intention of Starbucks Coffee Forward Oakwood Jakarta consumers related to service quality (servqual), customer satisfaction and brand trust.Design/Methodology/Approach - The quantitative analysis method uses structural equation modeling (SEM) analysis with LISREL software version 8.80. Sampling was carried out for 4 months. Respondents who were selected as respondents had criteria as consumers who had visited and had made a one-time purchase at Starbucks Coffee Forward Oakwood Jakarta. The research instrument was a questionnaire and the respondents filled it directly on the google form.Findings - The proposed research model meets the Goodness of Fit (GOF) category. The factor that affects repurchase intention is servqual which is an important factor in increasing repurchase intention. Customer satisfaction mediates the influence of servqual and brand trust with repurchase intention.Research limitations - This study is limited to Starbucks Coffee Forward located in Oakwood Jakarta. In the future, research can be carried out on Starbucks Coffee Forward Oakwood in other areas such as those in Bali.Originality/value - This study raises customer satisfaction and repurchase intention depending on the brand trust that consumers have. The novelty of this study is the object of research, namely Starbucks Coffee Forward Oakwood Jakarta. This Starbucks has a characteristic that is different from other Starbucks
STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST Ari Setiyaningrum; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.372 - 394

Abstract

This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants they would visit on the Zomato, Gokuliner, Food Advisor, and Trip Advisor applications. Research data were analyzed using PLS-SEM with smartPLS software. The results of the study found that perceived food quality and perceived price had a direct influence on actual purchase behavior. The study also found that perceived food quality and perceived price have a positive effect on restaurant trust. The results of the mediation test found that restaurant trust was proven to mediate the effect of perceived food quality on actual purchase behavior, but restaurant trust was not proven to mediate the effect of perceived price on actual purchase behavior.
CHARACTER IDENTIFICATION, GAME’S SATISFACTION, VISUAL AUTHORITY VALUE, MONETARY VALUE, and PURCHASE INTENTION of OVERWATCH GAME ITEM Tan Alvin Kornelius Tanjaya; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.192-206

Abstract

The game industry is one sector that is developing in this millennial era, this is supported by the high number of players and the high number of esport competitions that have been supported by the Indonesian government. Competition in the gaming industry has also increased and there has been intense competition. One factor that can keep players interested in playing is to add game item features. The purpose of this study is to determine the effect of character identification, game's satisfaction, visual authority value, and monetary value on the purchase intention of Overwatch game items. The data used in this study are primary data obtained through distributing questionnaires to some communities of the Overwatch game. The sample criteria in this study are the millennial generation or those over aged 15 years who are believed to be mature enough, have played the Overwatch game, and have never bought game items. The sampling method used is non-probability sampling (purposive). Four hypotheses are proposed, and all hypotheses are accepted. The character identification, game satisfaction, visual authority value, and monetary value have an influence on the purchase intention of Overwatch game items.
DOES REPURCHASE INTENTION OCCUR CAUSED BY SERVQUAL, PRICE, PLACE, PROMOTION AND CUSTOMER SATISFACTION AS MEDIATION IN PT. X MULTIFINANCE COMPANY? Sofiawati, Rifa; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.1-14

Abstract

This study aims to determine the influence of SERVQUAL, price, place, and promotion on repurchase intention with customer satisfaction mediation. The object of this research is a debtor registered in the system of one multi finance company in Jakarta. Data collection was carried out using probability sampling with simple random sampling technique with a total of 213 respondents. Empirical data processing uses the Structural Equation Model (SEM) method of the 8 hypotheses proposed, only 4 hypotheses are accepted. The results of the analysis proved that SERVQUAL has no direct effect on repurchase intention, but has an indirect effect on repurchase intention with customer satisfaction as mediation. The price has a direct and indirect effect on repurchase intention. Promotion is found to have a direct influence on repurchase intention but no indirect influence on repurchase intention. Only place has no direct or indirect effect on repurchase intention.
DO FEMALE GENERATION Z HAVE PURCHASE INTENTION ON GREEN COSMETIC BASED ON THEIR ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN, HEALTH CONSCIOUSNESS, ATTITUDE AND SUBJECTIVE NORM? Lius, Silvianie; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.95-110

Abstract

This study aims to explore the influence of environmental knowledge, environmental concern, and health awareness on the purchase intention of green cosmetics with the mediation of subjective norms and attitudes towards green cosmetics. The object of this study is green cosmetics and 400 female respondents aged 18-23 years in the area of Jabodetabek with a non-probability method of purposive sampling technique. Empirical data processing using partial least square (PLS) software. Nine hypotheses were proposed and all hypotheses were well accepted. The results prove that environmental knowledge, environmental concern, and health awareness have a positive and significant influence on the purchase intention of green cosmetics. Subjective norms and attitudes towards green cosmetics mediate between the independent variables and green cosmetics purchase intention. Improving environmental knowledge, environmental concern, and health awareness is the key to increasing the purchase intention of green cosmetics among consumers.
Co-Authors Abigail Pasaribu Alberta Ines Novenia Andria, Sukma Andryani, Praditia Ari Setiyaningrum Clara Rismawati Efendi Efendi Kevin Benitto Hartono Lius, Silvianie Rendy Sumara Sofiawati, Rifa Tan Alvin Kornelius Tanjaya Teguh, Christanto Utami, Novia Utami, Novia Yulia, Veronika