Gita Anggraeni
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PEMANFAATAN UMBI-UMBIAN SEBAGAI BAHAN BAKU UNTUK PEMBUATAN PRODUK SISTIK UBI UNGU DI PASIR KIDUL PURWOKERTO BARAT Eti Wahyuningsih; Gita Anggraeni; Dheni Atmiasih
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 1 (2023): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i1.553

Abstract

One of the villages in Banyumas District, Central Java Province, Indonesia, which utilizes part of its land for yards, dryland and wetland agriculture, plantations and tropical forests is Pasir Kidul Village. There are various tubers in Pasir Kidul including purple sweet potatoes. Some of the purple sweet potatoes in Pasir Kidul Village are only sold at a very cheap price of Rp. 2500,-/kg. So far, the people of Pasir Kidul Village have used purple sweet potatoes in their raw form (unprocessed), even during the main harvest some unsold purple sweet potatoes are distributed to the surrounding community free of charge. This happens because of limited information and knowledge in product development that can be produced from purple sweet potato raw materials, the community also does not understand the simple technology that can be applied to the purple sweet potato they have. The solution offered in this PKM is processing purple sweet potatoes into purple sweet potato cysts with the aim of increasing income, business independence, and reducing unemployment for the people of Pasir Kidul Village. The purple sweet potato cystic product is used as a solution to overcome partner problems for several reasons, namely: 1) both products have wider market potential, 2) higher selling prices, 3) consumers are not limited by age (from children to the elderly ), 4) has a very high nutritional value, 5) good for health. The proposed activity plan for PKM this is market research on the selling price of purple sweet potato cysts, making production designs, training on making purple sweet potato product processing into purple sweet potato cysts, program evaluation, and mentoring. The results of the PKM went smoothly, the openness of the management of the Subsidiaries of the Fatayat NU Purwokerto Barat Branch in conveying problems and discussions related to solutions to problems was obtained well. Currently, the management of the Sub-Branch Office of Fatayat NU, Purwokerto Barat, know how to collaborate with other parties to market and improve online marketing so that the purple sweet potato cysts are better known and there are many buyers.
Analisis Perbandingan Elastisitas Harga Daging Ayam Broiler dan Daging Ayam Kampung terhadap Konsumsi Rumah Tangga di Kecamatan Tarogong Kidul Gita Anggraeni; Dara Wulansari; Rindang Rahmawan Rustandi; Muhamad Ergi Gppt; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1109

Abstract

This study aims to analyze and compare the price responsiveness of broiler chicken meat and native chicken meat in relation to household consumption patterns in Tarogong Kidul District, Garut Regency. A quantitative approach was employed using simple linear regression analysis based on primary data obtained through observations and interviews conducted in traditional markets. The analysis examines the extent to which price changes influence the demand for both commodities. The results indicate that broiler chicken shows a very strong relationship between price and demand, reflected in an R² value of 0.963. Statistical testing further demonstrates that price has a significant effect on broiler chicken demand (0.018 < 0.05), indicating that its demand is elastic and highly sensitive to price fluctuations. In contrast, native chicken shows an R² value of 0.698 and an insignificant price effect on demand (0.164 > 0.05), suggesting inelastic demand that remains relatively stable despite price changes. These findings reveal that consumers adjust their broiler purchase quantities more quickly in response to price changes, whereas native chicken consumption is more strongly influenced by taste preferences and habitual factors. The study concludes that there is a clear difference in price sensitivity between the two types of chicken. The implications of this research include the need for government price stabilization policies for broiler chicken to maintain household affordability, as well as quality improvement and marketing strategies for native chicken producers to strengthen competitiveness amid changing consumer demand.