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All Journal Jurnal Representamen Jurnal Visi Komunikasi
Njotoharsojo, Sasha Kurnia
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Relasi antara Franchisor dan Franchisee pada Usaha Waralaba Chifry Teguh, Monika; Santoso, Jeremy; Njotoharsojo, Sasha Kurnia
representamen Vol 6 No 02 (2020): Jurnal Representamen Volume 6 No 02 Oktober 2020
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v6i02.4261

Abstract

Franchise is a business license from the franchisor to the franchisee. The franchise business industry continues to show an increasing trend every year. One of the food franchise businesses that has successfully developed and has outlets in various cities in Indonesia is ChiFry. ChiFry has been established since 2015 and now has 27 outlets throughout Indonesia. This study aims to determine the relationship strategy of the franchisor with the franchisee in the ChiFry food business, where ChiFry within 4 years succeeded in opening 25 franchise branches. The research is based on customer relations theory because the franchisee is a customer of the franchisor. This research uses a descriptive qualitative approach with the case study method. The results of this study indicate that all elements of the relationship strategy at ChiFry such as commitment, communication, trust, respect, mutual understanding, confidentiality, and mutual exchange work well, thus encouraging customer satisfaction. This research also shows that when the franchisor meets aspects of customer satisfaction such as quality perception, perceived value, and handling complaints, it will create loyalty from the franchisee. Loyalty is manifested in the form of not breaking the contract of cooperation with the franchisor.Keywords : Customer Relations, Franchise, Relationship Strategy, Customer Satisfaction, Customer Loyalty
Seventeen Fans Weaving Parasocial Web through Media Multiplexity Swastika, Gabriela Laras Dewi; Njotoharsojo, Sasha Kurnia
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.30789

Abstract

The South Korean entertainment industry, particularly K-Pop, uses social media to connect the idols to their fans worldwide. This strategy is also used by Seventeen. K Pop idols Seventeen through their agencies manage continuous interactions, making fans believe they are close and know their idol well. The use of platforms also emphasizes the media multiplexity to connect with their mediated parasocial interaction. This phenomenon raises the question of how fandom Carat, the group of fans of Seventeen, weaves the parasocial interaction on Seventeen’s Youtube and Weverse. This research investigates the parasocial interaction done by Carat on Seventeen's Youtube and Weverse and the web of media or known as media multiplexity which emerges within the activity of idolization. This research uses a quasi-qualitative approach. Data collection techniques used in this study are interviews and document study. Based on the results, we found that Carat became their identity presented in parasocial interactions. Carat conducted mediated parasocial interactions on Youtube and Weverse. Through the media multiplexity Carat created a sense of comfort and familiarity coming from repeated exposure to Seventeen’s media and content. The next finding is that Carat felt that they were not close to Seventeen if they didn’t actively weave and connect their parasocial interaction. 
Co-Authors Gabriela Laras Dewi Swastika Monika Teguh Santoso, Jeremy