Claim Missing Document
Check
Articles

Found 5 Documents
Search

PENGARUH BRAND REPUTATION DAN PERCEIVED PRICE TERHADAP INTENTION TO SUBSCRIBE LAYANAN VIDEO STREAMING MAXSTREAM TELKOMSEL Nilasari, Irma; Nursjanti, Farida; Amaliawiati, Lia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3410

Abstract

Perkembangan layanan SVoD (Subscription Video on Demand) di Indonesia cukup menjanjikan, terbukti dengan munculnya banyak pemain, baik pemain global maupun lokal. Salah satu yang menarik adalah Layanan SVoD MAXstream dari Telkomsel yang hanya dapat meraup 4,6% saja dari total jumlah pelanggan Telkomsel. Penelitian mengenai SVoD di Indonesia banyak terfokus pada pencarian faktor-faktor yang berpengaruh pada intention to subscribe. Penelitian ini mencoba menguji apakah brand reputation dan perceived price berpengaruh pada intention to subscribe. Penelitian ini menggunakan hasil survey kuesioner dan diolah dengan menggunakan metode regresi linier berganda. Berdasarkan hasil pengolahan data yang melibatkan 135 responden pengguna MAXstream di Indonesia, penelitian ini berhasil membuktikan bahwa brand reputation dan perceived price secara signifikan mempengaruhi intention to subscribe pengguna layanan MAXstream. Penelitian ini juga berhasil memperlihatkan bahwa perceived price lebih dominan dalam mempengaruhi intention to subscribe dibandingkan dengan brand reputation.
Dynamic Models: Analysis of Macroeconomic Variables And Islamic Banks Performance in Indonesia Covid19 Period amaliawiati, lia; Nursjanti, Farida; Nilasari, Irma
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol 13 No 1: December 2023
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v13i1.11386

Abstract

The Covid19 pandemic has had an impact on macroeconomic conditions, and shocks to these factors will have an impact on how well banks, particularly Islamic banks, perform financially. Using the Vector Error Correction Model (VECM), the data is processed in the form of time series with the goal of analyzing the relationship between the performance of Islamic banks and macroeconomic indicators over the short and long terms. The Granger Causality Test, Impulse Response Function and Variance Decomposition, were some of the additional VAR analyses examined. The analysis's findings indicate that Non Performing Finance (NPF), Capital Adequacy Ratio, interest, and inflation are the variables with the strongest long term and short term relationships according to the VECM model. The best variable used as the dependent variable is Non Performing Finance (NPF). In the long run NPF is influenced by Return on Assets (ROA), Nett Opertaing Margin (NOM), Capital Adequency Ratio (CAR), Finance Deposit Ratio (FDR), Industrial Production Index (IPI), Inflation (INF), Interest (INT). In the short run NPF is affected by NPF lag 1, CAR lag 1, inflation lag 1 and interest lag 1. The Granger Causality test results conclude that the variables that have a two-way relationship are INF and INT. The Variance Decomposition results conclude that the first stage of the NPF variant is explained by the contribution of the variable itself and then its contribution decreases because there are other contributions, especially from ROA. The results of the Impulse Response Function show that the shock is in a positive direction from ROA, CAR, FDR, IPI, INF, INT to NPF. Shock in the negative direction from NOM, Operating Expense to Operating Income (OEOI), and Exchange Rate (ER) to NPF. Pandemic covid19 telah mempengaruhi kondisi makroekonomi, guncangan yang terjadi pada variable makroekonomi akan berpengaruh pada kinerja keuangan bank khususnya bank syariah. Penelitian ini bertujuan untuk menganalisis hubungan antara kinerja bank syariah dengan variable makro ekonomi baik jangka pendek maupun jangka panjang dengan menggunakan Vector Error Correction Model (VECM), data yang diolah berupa times series. Beberapa analisis VAR lainnya yang dianalisis adalah Granger Causality Test , Variance Decomposition dan Impulse Response Fuction. Hasil analisis menyimpulkan bahwa berdasarkan model VECM variable yang mempunyai hubungan jangka panjang dan Pandemic covid19 telah mempengaruhi kondisi makroekonomi, guncangan yang terjadi pada variable makroekonomi akan berpengaruh pada kinerja keuangan bank khususnya bank syariah. Penelitian ini bertujuan untuk menganalisis hubungan antara kinerja bank syariah dengan variable makro ekonomi baik jangka pendek maupun jangka panjang dengan menggunakan Vector Error Correction Model (VECM), data yang diolah berupa times series. Beberapa analisis VAR lainnya yang dianalisis adalah Granger Causality Test , Variance Decomposition dan Impulse Response Fuction. Hasil analisis menyimpulkan bahwa berdasarkan model VECM variable yang mempunyai hubungan jangka panjang dan jangka pendek adalah Non Performing Finance, Capital Adequancy Ratio, interest, inflasi. Variable yang terbaik dijadikan variable dependen adalah Non Performing Finance (NPF). Dalam jangka panjang NPF dipengaruhi oleh ROA, NOM, CAR, FDR, IPI, INF, INT. Dalam jangka pendek NPF dipengaruhi oleh NPF lag 1, CAR lag 1, inflasi lag 1 dan interes lag 1. Hasil Granger Causality test menyimpulkan bahwa variable yang mempunyai hubungan dua arah adalah INF dan INT, Hasil Variance Decomposition menyimpulkan bahwa tahap pertama varian NPF dijelaskan oleh kontribusi variable itu sendiri dan selanjutnya kontribusinya semakin menurun karena ada kontribusi lain terutama dari ROA. Hasil Impuls Response Function menunjukkan bahwa shock arah positif dari ROA, CAR, FDR, IPI, INF, INT terhadap NPF. Shock arah negative dari NOM, OEOI, dan ER terhadap NPF. Islamic Bank Performance; Macroeconomiccs Variables; VECM; GCT; IRF; VD Islamic Bank Performance; Macroeconomiccs Variables; VECM; GCT; IRF; VD
Demographic and Socio-economic Determinants of Financial Literacy : A Literature Review Nursjanti, Farida; Amaliawiati, Lia
Gema Wiralodra Vol. 15 No. 3 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i3.764

Abstract

Financial literacy is crucial for anyone seeking to enhance their quality of life while avoiding challenges associated with financial resources. It has emerged as a primary priority for numerous countries today, as it correlates directly with a nation's economic progress. Enhancing financial literacy necessitates a comprehensive grasp of the demographic and socio-economic elements that influence it. This study aimed to examine the demographic and socioeconomic aspects influencing financial literacy. A literature review was the method of research employed in this investigation. Information was reported using descriptive analysis in this regard after reviewing the relevant papers. A review synthesis needed to be formed using this approach. Demographic factors influencing financial literacy encompass age, gender, and educational attainment. A review was undertaken to emphasize the disparities in financial literacy levels by gender across diverse research. Socio-economic factors influencing financial literacy encompass income level and occupation. This study also examined the impact of parental income levels on financial literacy levels. The study's results indicated that demographic factors can influence financial literacy. Notably, disparities in financial literacy exist between men and women. Socio-economic issues significantly impact financial literacy. The results of this study can provide guidance for policy modifications, especially for those who have low financial literacy. These improvements must be implemented to enhance efforts in improving financial literacy by focusing more on demographic and socio-economic issues.
Adopting Supply Chain Financial Solutions for the Risk Associated with Supply Chain Financial Flows Gunawan, Hero; Nurfarina, Anne; Amaliawiati, Lia; Alaeddin, Omar
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2988

Abstract

The main aim behind this empirical research is to investigate the impact of the adoption of the supply chain financial solutions on the supply chain financial flows of manufacturing firms listed in Indonesian Stock Exchange. In addition to that the study has also investigated the moderating role of cash conversion cycle in the relationship between supply chain financial solutions and supply chain financial flows. To achieve the objective of the study we have employed the panel data method and have used the linear repression and hierarchical regression techniques. The final sample comprise of 756 firm year observations over the period of 6 years from 2012-2017.teh findings of the study have shown an agreement with the proposed findings of the study. The cash conversion cycle appears as strong moderator. In author knowledge this is among few pioneering studies on this issue and will be helpful for future policy makings.
Unlocking Investment Potential: The Impact of Financial Knowledge on University Students' Investment Intentions Through Financial Attitude Utami, Eristy Minda; Nursjanti, Farida; Amaliawiati, Lia; Komariah, Siti
Husnayain Business Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i2.1308

Abstract

Purpose – This study analyzes the influence of financial knowledge on students' investment intentions, with financial attitude as a mediating variable. In the context of the increasing importance of financial literacy among Generation Z, this research explores how financial education shapes the investment behavior of students enrolled in capital market courses at Widyatama University. Methodology/Approach – This study employs a survey of 200 undergraduate students taking capital market courses. The analysis is conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach to examine the relationships between financial knowledge, financial attitude, and investment intention. A 5-point Likert scale is used to measure the studied variables. Findings – The results indicate that financial knowledge significantly influences students' financial attitudes, which in turn positively impact their investment intentions. Mediation analysis confirms that financial attitude plays a key role in linking financial knowledge to investment intention. While financial knowledge directly affects investment decisions, students with a stronger financial attitude are more motivated to invest. Novelty/Value – This study provides deeper insights into the investment behavior of university students in Indonesia by highlighting the mediating role of financial attitude. The findings suggest that financial literacy programs should not only focus on increasing knowledge but also on fostering a positive financial attitude to encourage active participation in the capital market.