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All Journal Indonesian EFL Journal International Journal of Supply Chain Management JALL (Journal of Applied Linguistics and Literacy) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JL3T (Journal of Linguistics, Literature and Language Teaching) Jurnal Abdimas Bina Bangsa Lire Journal (Journal of Linguistics and Literature)
Hero Gunawan
Jurusan Teknik Elektro Universitas Lampung Jl. Prof. Sumantri Brojonegoro No.1 Bandar Lampung 35145
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

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The Usage of Greetings Varieties at Widyatama Campus Environment: A Sociolinguistics Study Dirgantara, Bany Galvin; Gunawan, Hero
JL3T (Journal of Linguistics, Literature and Language Teaching) Vol 10 No 1 (2024): JL3T Vol. X No. 1 2024
Publisher : UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jl3t.v10i1.8047

Abstract

This Research discusses the types of greetings, Social Factors, and Social Dimensions in the Widyatama campus environment. This Research used a qualitative descriptive method. In analyzing the data, this Research used the theories about sociolinguistics from Wardaugh. The Research also used the theories about Diglossia from Ferguson, polite greetings from Levinson, Social greetings from Labov, and accommodative greetings from Giles. There are 10 data of Greetings in this research but only 3 data that will show in this research due to the data has already enough and can answer the research question. Greetings have different functions according to each type of Greeting, social factors, and social dimensions. They are to explain the participant's role in the usage of greetings in an academic context, to explain the social factors that influence the usage of greetings, and to show the social dimensions that influence greetings, the findings can divide types of greeting into three, which is polite greeting, social greetings, and accommodative greetings and the social factors and social dimension in each greeting.
A Semantics Analysis of Personification in Percy Bysshe Shelley’s Poetry Aulika, Andien Nurfadlilah; Gunawan, Hero
JALL (Journal of Applied Linguistics and Literacy) Vol 8, No 2 (2024)
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jall.v8i2.13469

Abstract

This research aims to identify the types of personification and the contextual meaning behind the personification used in Percy Bysshe Shelley’s poetry. This research uses descriptive qualitative method as the purpose of making this research is to analyze the types of personification and the contextual meaning behind the personification used. This research uses semantics studies with several theoretical sources that refer to the theory of Personification from Paxson (1994) and the theory of contextual meaning by Chaer (2009). The results of the research, 41 data contain personification expression was found. There are 12 data of Prosopographia and 29 Prosopopopeia. 12 data of Prosopographia is classified into five sub-classes: Emotions, Characteristic, Concept, State and Time. The research reveals 7 data of Prosopographia in Concept category, 2 data in State category, 3 data in Time category, and 0 data found in Emotions and Characteristic categories. Out of 29 data of Prosopopopeia, the researcher also classified the data into three sub-classes: Living things, Places and Inanimate object. There are 3 data of Prosopopopeia in Living things category, 3 data in Places category and 23 data in Inanimate objects category.
Lexical Ambiguity in the Lyrics of the Cigarettes After Sex Album: A Semantic Study Chin, Francis Varian; Gunawan, Hero
JL3T (Journal of Linguistics, Literature and Language Teaching) Vol 10 No 2 (2024): JL3T Vol. X No. 2 2024
Publisher : UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jl3t.v10i2.9361

Abstract

This study aims to analyze lexical ambiguity in the song lyrics by Cigarettes After Sex. The main focus of this study is to identify the types of words that having lexical ambiguity and explore the meanings of the words contained in these words in the context of the album with a semantic approach. This study uses a qualitative descriptive method to examine the lexical ambiguity of the lyrics in depth. The results show that the lyrics frequently use lexical ambiguity with multiple meanings, including nouns, adjectives, and verbs. This ambiguity not only enriches the meaning of the lyrics by adding the meaning of the lyrics but also creates a subjective and personal listening experience for the listener. Ambiguous words are often used to describe feelings of love, longing, sadness, and emotional complexity in human relationships. This study concludes that lexical ambiguity plays an important role in creating emotional depth and allowing listeners to find diverse meanings according to their own experiences and emotional contexts. This ambiguity also increases the complexity of the lyrics, making it an effective poetic tool in conveying nuances of emotion and multi-layered meanings.
PEMANFAATAN PENULISAN KREATIF SEBAGAI SARANA PROMOSI UMKM KULINER DI DESA CISONTROL, KECAMATAN RANCAH, KABUPATEN CIAMIS, JAWA BARAT Simatupang, Ervina CM; Rusyan, Susiyanti; Nugraha, Deden Novan Setiawan; Sari , Puspita; Dianita, Dianita; Gunawan, Hero
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1249

Abstract

In the digital era, technology-based marketing or digital marketing is a breath of fresh air for SMEs, the English Study Program conducted Community Service (PKM) in Cisontrol Village, Ciamis Regency, West Java, which was attended by 20 MSME participants. The purpose of this implementation is to open opportunities for MSMEs to transform into a major economic force. Social media has become the most accessible and utilized digital marketing platform for MSME development, allowing them to reach millions of potential consumers and promote products widely. Digital marketing, which combines interactive and integrated marketing, makes it easier for businesses to understand consumer needs and expand market reach without geographical boundaries. In addition, effective visual design in online marketing can increase consumer interest and trust in influencing purchasing decisions. However, in Cisontrol Village, Ciamis Regency, limited knowledge of marketing technology hinders the promotion of MSME products, especially in the culinary field. Therefore, training on digital promotion strategies and creative writing for wider promotional media is planned, while maintaining existing local values.
PROCESS TYPES ON STUDENTS’ PERSUASIVE TEXT: A SYSTEMIC FUNCTIONAL LINGUISTICS STUDY Sari, Puspita; Gunawan, Hero; CM Simatupang, Ervina
Lire Journal (Journal of Linguistics and Literature) Vol. 8 No. 2 (2024): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v8i2.306

Abstract

This research is entitled Process Types on Students' Persuasive Text: A Systemic Functional Linguistics Study. The purpose of this research is to find out (1) what types of transitivity processes are found in student persuasion texts; and (2) what processes appear most dominant in the text. The theory used in this research is the Systemic Functional Linguistics (SFL) theory which refers to the thinking of Halliday (2014). The research method used is a qualitative descriptive method. The data obtained was based on the results of students' persuasive writing with the title "How to keep ourselves healthy inside and outside". The research results showed that there were 5 types of processes found, namely Material Process (36,7%), Relational Process (23,5%), Mental Process (17,6%), Behavioral Process (14,7%) and Existential Process (7,3%). There was no verbal process found in the persuasive text. Of the five processes, material process is the type of process that appears most dominantly.
Adopting Supply Chain Financial Solutions for the Risk Associated with Supply Chain Financial Flows Gunawan, Hero; Nurfarina, Anne; Amaliawiati, Lia; Alaeddin, Omar
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2988

Abstract

The main aim behind this empirical research is to investigate the impact of the adoption of the supply chain financial solutions on the supply chain financial flows of manufacturing firms listed in Indonesian Stock Exchange. In addition to that the study has also investigated the moderating role of cash conversion cycle in the relationship between supply chain financial solutions and supply chain financial flows. To achieve the objective of the study we have employed the panel data method and have used the linear repression and hierarchical regression techniques. The final sample comprise of 756 firm year observations over the period of 6 years from 2012-2017.teh findings of the study have shown an agreement with the proposed findings of the study. The cash conversion cycle appears as strong moderator. In author knowledge this is among few pioneering studies on this issue and will be helpful for future policy makings.
FOSTERING CRITICAL THINKING SKILLS THROUGH SOCRATIC QUESTIONING: INSIGHTS FROM WIDYATAMA UNIVERSITY Gunawan, Hero; Simatupang, Ervina CM; Sari, Puspita
Indonesian EFL Journal Vol. 10 No. 2 (2024)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ieflj.v10i2.10255

Abstract

Abstract: This paper discusses the use of Socratic questioning method (SQM) to enhance students’ critical thinking capability. The method used in this research was descriptive – the method that describes a given state of affairs as fully and carefully as possible (Fraenkel, 1990:11). Twelve students of English Department S-1 Program sitting in the 4th semester participate in this research. This SQM is applied in learning process for the subject of Academic Presentation. Data were gathered through the two instruments, classroom observation and closed-ended questionnaires. The questionnaire consisted of ten items divided into six parts: understanding of SQM, critical thinking capabilities, application of SQM, effectiveness of SQM, perception of learning using SQM, and effects on critical thinking capability The results of the study indicate that: 1) the questions posed by the students are in level of analysis, 2) the contents of the questions posed cover identifying, relating, analyzing, and making inferences of the topics under discussion, and 3) the benefits of using SQM include provoking deep analysis, promoting critical thinking, making the one being asked think hard, maintaining learning motivation, and making students feel confident during the discussion sessions. The implementation of the Socratic Questioning Method (SQM) in the "Academic Presentation" course at Widyatama University has led to positive changes in students' learning experiences. SQM encourages students to engage in thoughtful dialogue, ask meaningful questions, and think critically. The findings suggest that SQM can enhance students' critical thinking abilities, foster deep analysis, and improve confidence and motivation in academic discussions.Key Words: Socratic Questioning Method (SQM), critical thinking, learning process 
Pragmatic Analysis of Illocutionary Act Used in Quarrelling Scene of “Ted 2” Movie Bramantio, Faza Ghalib Miko; Gunawan, Hero
JALL (Journal of Applied Linguistics and Literacy) Vol 9, No 2 (2025)
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jall.v9i2.18742

Abstract

This research examines the use of illocutionary speech acts in the quarrelling scenes of the film "Ted 2," employing a pragmatic approach to analyze how characters communicate emotions and intentions during conflicts. Understanding speech acts in cinematic dialogue is crucial for comprehending character dynamics and narrative development. The research aims to identify the types and functions of illocutionary acts present in the film's argumentative exchanges. Using a qualitative descriptive methodology, the study analyzes transcripts of selected quarrelling scenes, focusing on verbal interactions and contextual cues. Data analysis follows Searle's classification of illocutionary acts: assertive, directive, expressive, commissive, and declarative. Findings reveal a predominance of assertive and expressive speech acts in the analyzed scenes, reflecting characters' tendencies to state facts and express emotions during conflicts. Directive acts are also significant, indicating attempts to influence others' behavior. The study concludes that the distribution and functions of illocutionary acts in "Ted 2" contribute to the portrayal of character relationships and conflict escalation. This analysis enhances our understanding of how language functions in conveying relational conflicts within cinematic narratives, offering insights into the pragmatic aspects of film dialogue.
INTEGRATING ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY TO IMPROVE TOEFL SCORES FOR STUDENTS OF SMAN 19 BANDUNG Nugraha, Deden Novan Setiawan; Gunawan, Hero; Dianita, Dianita; Sari, Puspita; Rusyan, Susiyanti; Simatupang, Ervina CM
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3048

Abstract

This community service program aimed to provide training on the integration of Artificial Intelligence (AI) technology to improve TOEFL scores among twelfth-grade students at SMAN 19 Bandung. The method employed in this program involved training and mentoring, which consisted of two main stages: the implementation stage (preparation and training) and the evaluation stage. During the preparation stage, the team coordinated with the school, developed training materials, and set up AI-based learning tools. In the implementation stage, students were trained to use various AI applications and platforms, such as interactive chatbots, automated grammar correction tools, and AI-driven TOEFL simulations. Through intensive mentoring, participants were encouraged to practice their reading, listening, speaking, and writing skills with the assistance of AI technologies. The evaluation results indicated that students gained significant knowledge of TOEFL learning strategies as well as the ability to effectively utilize AI to enhance their English proficiency. Furthermore, the program fostered greater motivation and self-confidence among students in preparing for the actual TOEFL test. Therefore, this community service initiative is expected to make a meaningful contribution to improving the quality of English language education at the high school level.
Co-Authors Alaeddin, Omar Amaliawiati, Lia Anne Nurfarina Astari, Risti Aulika, Andien Nurfadlilah Bramantio, Faza Ghalib Miko Chin, Francis Varian CM Simatupang, Ervina Dianita, Dianita Dirgantara, Bany Galvin Nugraha, Deden Novan Setiawan Purnama Aji, Hani Wani Puspita Sari Rusyan, Susiyanti Sari , Puspita Simatupang, Ervina CM Zakiyah, Fathimah Nuruz