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All Journal Sabda: Jurnal Kajian Kebudayaan JURNAL DESTINASI PARIWISATA Syntax Literate: Jurnal Ilmiah Indonesia Empowerment Jurnal Ilmiah KORPUS Bahtera Indonesia; Jurnal Penelitian Bahasa dan Sastra Indonesia Jurnal Pena Indonesia Jurnal Industri Pariwisata Jurnal Riset dan Pengabdian Masyarakat Gesture: Jurnal Seni Tari Proceeding ISETH (International Summit on Science, Technology, and Humanity) Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Lire Journal (Journal of Linguistics and Literature)
Sabardilla, Atiqa
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Bahtera Indonesia

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IDENTIFIKASI, DESKRIPSI FAKTOR DAN DAMPAK PENGGUNAAN MAJAS DALAM ONLINE SHOP PLATFORM SHOPEE Arifah, Cindy Nur; Sabardilla, Atiqa
Bahtera Indonesia Jurnal Penelitian Bahasa dan Sastra Indonesia
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/bi.v7i1.180

Abstract

Along with the times, language has become one of the things that cannot be separated from the influence of the internet. One of them is the use of figure of speech in online shop. Research on figurative language has often been researched. However, figurative research on the Shopee platform has not been researched. Data collection was carried out through the listening method accompanied by an advanced note-taking technique. This research was processed using a qualitative descriptive method. The results showed that the use of figure of speech in the shopee online shop platform consisted of 4 forms, namely metaphorical figure of speech (13%), personification (61%), hyperbole (23%), and allusion (13%) of the 15 data analyzed. The tendency to use figure of speech in advertisements on the shopee platform is carried out to increase the effectiveness of communication in buying and selling and to beautify diction so that consumers are interested in the products offered. The impact of using figure of speech in advertising on the shopee platform is that it can give rise to a different perspective with an exaggerated impression.
Co-Authors Anjarwati, Lutfi Arifah, Cindy Nur Ayuni, Ari Diah Nur Ayuni, Dian Putri Harun Joko Prayitno Kamila, Liya Dina Margono Margono Mastuti, Wening Dwi Noviafitri, Kartika Satya Pangesti, Septiana Widya Putri, Nisa Ashari Ramadhani, Lulu Rini, Sulistio Taufiqa, Rachim Rezano Ginar