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All Journal Jurnal Pendidikan Bahasa Jepang Undiksha Jurnal Komunikasi Ayumi : Jurnal Budaya, Bahasa, dan Sastra SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar
Wagiati
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Proses Morfologis Gairaigo pada Game Kantai Collection Jagadhita, Raditya; Kadir, Puspa Mirani; Wagiati
AYUMI : Jurnal Budaya, Bahasa dan Sastra Vol 10 No 2 (2023): AYUMI: Jurnal Budaya, Bahasa dan Sastra
Publisher : Japanese Literature Study Program, Faculty of Letters, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ayumi.v10i2.6551

Abstract

The game Kantai Collection, more commonly known as Kancolle, is a Japanese-language game that is very popular among young Japanese people, especially among fans of anime-themed games. This game is set in the background of World War II and features many foreign characters who use gairaigo (loanwords from foreign languages) in their conversations. Gairaigo refers to borrowed words from foreign languages used by the Japanese people. The aim of this research is to classify the morphological processes of gairaigo in the source data and analyze how these gairaigo words are formed. This study is a qualitative descriptive research using the free observation method. The research collected data from six characters who frequently use gairaigo. The results of the study found 57 gairaigo words, consisting of 48 affixations, 6 combinations, and 3 word truncations, but no reduplication or direct borrowing was found. Furthermore, there were no changes in word classes in these gairaigo affixations. Keywords: gairaigo; game; morphological process.
Kesalahan Morfologi Dalam Tulisan Yang Diunggah Di Instagram @riaricis1795 Haruna, Nabilah; Puspa Mirani Kadir; Wagiati
SPHOTA: Jurnal Linguistik dan Sastra Vol. 15 No. 2 (2023): SPHOTA: Jurnal Linguistik dan Sastra
Publisher : Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/sphota.v15i2.6721

Abstract

The majority of Indonesian people choose to use social media such as Instagram to channel their thoughts and feelings in the form of videos, and photos, then affixed with writing to describe the activities carried out. In this study, the researcher analyzed the morphological errors contained in the writing uploaded on Instagram @riaricis1795. This account was taken as the object of the data because it is included in top 10 the most popular celebrities who reached 34 million followers. Besides that, Ria Ricis is a role model for the young generation in Indonesia nowadays. This research aims to know how many mistakes were made by one of the country's celebrities when writing 'captions' on her personal Instagram page. The research method used is a descriptive analysis approach by observing and recording. Then, the data taken is limited to 30 uploads from a total of 560 that have been uploaded by @riaricis1795. The results of the analysis of the data found that there are 102 errors which include errors in the reduction of prefixes, and suffixes, omission of letters, use of uppercase and lowercase letters, improper reduplication words, separation and connection of words, and errors in abbreviating words.
Kontinuum Kata Bahasa Jepang pada Surat Kabar The Daily Jakarta Shimbun: The Japanese Word Continuum in The Newspaper The Daily Jakarta Shimbun Soedira, Daniela Safira; Kadir, Puspa Mirani; Wagiati
Jurnal Pendidikan Bahasa Jepang Undiksha Vol. 11 No. 2 (2025): Japanese Language and Media
Publisher : Undiksha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbj.v11i2.82671

Abstract

This study aims to examine word continuums in the Japanese language found in the newspaper The Daily Jakarta Shimbun. The theoretical framework used is Tjandra’s continuum theory, which distinguishes between Kanji word continuums and mixed word continuums. This research adopts a qualitative approach. The data source is The Daily Jakarta Shimbun, specifically the editions published on May 28th and June 3rd, 2024, with data in the form of extended nominal words consisting of at least three constituent nouns. Referring to Mahsun, the data were collected using the observation-note method and subsequently analyzed using the identity method. The results show a total of 20 data points: 4 Kanji word continuums and 16 mixed word continuums. The study concludes that word continuums in Japanese media texts form complex lexical structures and demonstrate morphological productivity.
CAMPUR KODE PADA INTERAKSI MASYARAKAT DESA BANJARSARI KECAMATAN SUKATANI, KABUPATEN BEKASI: KAJIAN SOSIOLINGUISTIK Hasanah, Nisrina; Wagiati; Wahya
SEBASA Jurnal Pendidikan Bahasa dan Sastra Vol 8 No 2 (2025): SeBaSa
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sbs.v8i2.30759

Abstract

Bekasi was and still an area with many social contacts of various languages because Bekasi had a port that is the center of traders meeting from various regions. Due to that influence of various languages, Bekasi residents sometimes mix various local languages ​​when speaking. Therefore, the purpose of this study is to determine the code mixing that occurs in Banjarsari Village, Sukatani District, Bekasi Regency and what factors influence the occurrence of code mixing there. The method used is qualitative descriptive method. The data were collected using the listening method with tapping and recording techniques. We recorded the interactions of residents in two domains, namely neighborhood and transactions then analyzed it using the padan method with the Hubung Banding Menyamakan, Hubung Banding Membedakan, and Hubung Banding Menyamakan Hal Pokok techniques. The data were also analyzed using the code mixing theory by Muysken which is insertion, alternation, and congruent lexicalization. The data are presented using formal and informal methods. In Banjarsari Village, code mixing occurs in four languages, namely Banten Javanese, Betawi, Sundanese and Indonesian. This code mixing occurs due to the history of politics and territory, intermarriage, social media, and speakers who come from outside the village.
The Effect of Marketing Communication Strategies Through Celebgrams on Perceptions of the Product among Indonesian Millennials Zein, Duddy; Wagiati
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.22224

Abstract

The rapid growth of social media has opened up vast opportunities for companies to capture the attention of potential customers. In this context, it has become imperative for brands to adapt their strategies to effectively target millennials through social media platforms. Notably, brands in the fashion industry have increasingly relied on online "celebrities" or influencers of social media (ISMs), commonly referred to as celebgrams on Instagram, to disseminate information and enhance consumer awareness of their products. This article aims to investigate the impact of celebgram endorsements on consumer perceptions of products by examining social comparatives and personal conformity. Experimental research was conducted with three conditions: celebgram, brand, and surveillance. Through a comprehensive questionnaire consisting of forty-eight questions related to celebgram, personal conformity, social comparative, and product perceptions, data was collected from a sample of 50 participants. The results revealed a significant correlation between the source of advertisement uploads and consumer perceptions of the products. Moreover, a relationship was found between personal conformity, social comparative factors, and perceptions of both celebgrams and the endorsed products. These findings highlight the substantial influence of the source of posts on consumers' perception of the products. Additionally, the research demonstrates that consumer perceptions of celebgrams play a pivotal role in shaping their perceptions of the endorsed products. These research findings have practical implications for marketing communication professionals utilizing social media platforms. By understanding the impact of celebgram endorsements on consumer perceptions, marketers can devise effective strategies to leverage social comparatives and personal conformity to enhance product awareness and influence consumer behavior.
Co-Authors Duddy Zein Haruna, Nabilah Hasanah, Nisrina Jagadhita, Raditya Puspa Mirani Kadir Soedira, Daniela Safira Wahya