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All Journal AL-ARBAH: Journal of Islamic Finance and Banking Innovative: Journal Of Social Science Research Jurnal Pengabdian West Science
Rahmah, Mutiara
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Perencanaan, Organisasi, dan Kontrol Operasi Pemasaran Global Uljannah, Annisa; Rahmah, Mutiara; Ihsan Fauzi, Said; Hasby, Muhammad; Suhairi, Suhairi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menggali aspek perencanaan, organisasi, dan kontrol pemasaran global, dengan fokus pada pendekatan yang digunakan oleh perusahaan multinasional. Metode penelitian kualitatif digunakan dengan studi literatur sebagai pendekatan utama. Hasil analisis menunjukkan dominasi pendekatan bottom-up dalam perencanaan, dampak struktur organisasi berbasis negara, dan tantangan dalam mengimplementasikan sistem kontrol pemasaran global yang efektif. Penekanan pada keseimbangan antara keseragaman dan adaptasi lokal muncul sebagai tema kritis dalam strategi pemasaran global. Temuan ini memiliki implikasi untuk perusahaan yang beroperasi dalam konteks internasional, menyoroti pentingnya fleksibilitas dalam menghadapi dinamika pasar yang terus berubah. This research aims to explore aspects of global marketing planning, organization, and control, focusing on the approaches used by multinational companies. Qualitative research methods are used with literature study as the main approach. The results of the analysis show the dominance of bottom-up approaches in planning, the impact of country-based organizational structures, and the challenges of implementing an effective global marketing control system. The emphasis on balancing between uniformity and local adaptation is emerging as a critical theme in global marketing strategy. The findings have implications for companies operating in an international context, highlighting the importance of flexibility in the face of changing market dynamics.
Analysis of Factors Influencing Customers Decisions in Taking Murabahah Financing at Bank Muamalat Indonesia Rahmah, Mutiara; Muhlis, Muhlis; Vanni, Kartika Marella
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 7 No. 1 (2025)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2025.7.1.26811

Abstract

Purpose - To study in more depth by identifying the factors that influence customer decisions in taking murabahah financing at Bank Muamalat Indonesia. Methods - The methods used are quantitative research with data collection through distributing questionnaires. Method - The method used in this study is qualitative, which is a research approach used to understand social phenomena in depth, from a complex and contextual perspective. In qualitative research, data is collected in a way that allows researchers to explore the feelings, thoughts, and experiences of respondents, and to understand the context in which the phenomenon occurs. Result - The results obtained are that the margin variables, customer knowledge and financing procedures, both partially and simultaneously, have a significant positive influence on customer decisions in taking murabahah financing at Bank Muamalat Indonesia. Implication - By understanding the factors that influence customer decisions, banks can expand the inclusion of sharia financing to unreached groups, especially in areas with low sharia financial literacy. Efficient and targeted murabahah financing can encourage the growth of the real sector and support an economy based on Islamic ethics. Originality - Specifically examines customer decisions on murabahah products at Bank Muamalat Indonesia as the first Islamic bank in Indonesia using a combination of relevant and contextual variables combined with the use of actual primary data based on direct customer experience. With the hope of filling the gap in previous research that has not linked these factors comprehensively in Islamic financial institutions. Keywords:                     Murabahah Financing, Margin, Customer Knowledge, Financing Procedure.
Pendampingan Sertifikasi Halal Produk UMKM di Desa Mandala Kecamatan Dukupuntang Kabupaten Cirebon Irwanto, Ade; Yustiasih, Yustiasih; Faturrohman, Aa; Sobah, Nurus; Alvinah, Ike; Vikria, Vikria; Riyadi, Dede; Purwanti, Indriyani Samba; Syafiq, Ahmad Zuhair; Fauziyah, Fauziyah; Safitri, Leni; Rahmah, Mutiara; Oktaviani, Siti; Setianegara, Cintarin; Khozim, Ahmad Abdul
Jurnal Pengabdian West Science Vol 4 No 08 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i08.2591

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pendukung sertifikasi halal di kalangan UKM (Usaha Kecil dan Menengah) dengan fokus pada peningkatan penjualan produk. Pendekatan Transformasi Digital ABCD digunakan dalam kerangka metodologi kualitatif untuk mengevaluasi UKM dalam konteks sertifikasi halal. Dalam pendekatan ABCD, penelitian ini menyelidiki bagaimana UKM memfasilitasi akses informasi, menyampaikan nilai produk halal, terlibat dengan masyarakat, dan mengintegrasikan informasi halal. Hasil penelitian ini memberikan panduan praktis bagi UKM dalam proses dukungan sertifikasi halal. Tujuannya adalah untuk meningkatkan kepercayaan konsumen dan merangsang pertumbuhan bisnis UKM dalam konteks sertifikasi halal. Diharapkan temuan ini akan membantu UKM dalam memahami langkah-langkah yang diperlukan untuk mendapatkan sertifikasi halal dan mengkomunikasikannya secara efektif kepada konsumen melalui platform digital mereka. Kesimpulannya, pendekatan yang mendukung sertifikasi halal dengan fokus pada nilai-nilai komunikasi halal dan efektif berpotensi membantu UKM dalam membangun kepercayaan konsumen dan berkembang di pasar yang terkait dengan sertifikasi halal.
Co-Authors Alvinah, Ike Faturrohman, Aa Fauziyah Fauziyah Ihsan Fauzi, Said Irwanto, Ade Kartika Marella Vanni Khozim, Ahmad Abdul Muhammad Hasby Muhlis Muhlis Oktaviani, Siti Purwanti, Indriyani Samba Riyadi, Dede Safitri, Leni Setianegara, Cintarin Sobah, Nurus Suhairi Suhairi Syafiq, Ahmad Zuhair Uljannah, Annisa Vikria, Vikria Yustiasih, Yustiasih