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All Journal Technomedia Journal Jurnal Mekar
Handayani, Nadya
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

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PENGARUH HYGIENE DAN KUALITAS PACKAGING TERHADAP KEPUASAN KONSUMEN DI SOP AYAM KLATEN TIBAN CENTER Handayani, Nadya; Saputra, Eryd
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.242

Abstract

At first this klaten soup had many customers, but in the following years many home-based businesses also sold chicken soup. Currently, the Klaten soup tends to be quiet. The aims of this study were (1) to determine the effect of hygiene on consumer satisfaction, (2) to determine the effect of packaging quality on consumer satisfaction, (3) to determine the effect of hygiene and packaging quality on consumer satisfaction at the Sop Klaten Tiban Center. This research is a quantitative research with a survey method. This study uses data taken from a sample of customers who answer the questionnaire. Methods of data analysis using Multiple Linear Regression Analysis. The results of this study show that: (1) hygiene affects consumer satisfaction at Sop Klaten Tiban Center (2) Packaging quality does not affect consumer satisfaction at Sop Klaten Tiban Center (3) hygiene and packaging quality affect consumer satisfaction at Sop Klaten Tiban Center. Hygiene is very important for consumer satisfaction so that it can be further improved regarding the cleanliness of the restaurant environment, and packaging also needs to be improved so that it provides more customer satisfaction, but there is no such influence so that sellers can improve in other ways, for example the taste of food.
Media Video Promosi Pada Roofpark Cafe & Restaurant Pucak Bogor Jawa Barat Sunarya, Lusyani; Purbayani, Ayunda Dwi; Handayani, Nadya
Technomedia Journal Vol 5 No 2 Februari (2021): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1104.035 KB) | DOI: 10.33050/tmj.v5i2.1448

Abstract

ABSTRACT Current promotional activities are very important to introduce a product or service to increase the appeal of the wider community. Previously Roofpark Café & Restaurant only used simple video vlogs, websites, and used several printed media in the form of brochures, banners and newspaper media. So that the promotion media is not right, the information is still incomplete in informing the latest developments. Roofpark Café & Restaurant is a café that has an instagramble and garden concept. Roofpark Café & Restaurant is located on Jl. Raya Cimacan, Palasari, Kec. Cipanas, Cianjur Regency, West Java. Current problems require the design of promotional video media with more complete, updated and interesting information. So there is a need for promotional videos through social media and YouTube, so that it can increase the target of visitors every year and can be known to the wider community. The research method is to use data collection methods, SWOT analysis, media design, and the concept of media production (KPM), namely pre production, production, and postproduction. The results of this research are in the form of promotional video media for Roofpark Café & Restaurant which is expected to attract public interest in Roofpark Café & Restaurant. Keywords ___ Promotion Video, Information, Restaurant
Co-Authors Eryd Saputra Purbayani, Ayunda Dwi Sunarya, Lusyani