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Media Video Sebagai Sarana Informasi Rumah Kelompok Informasi Masyarakat (KIM) Pada Diskominfo Kota Tangerang Sunarya, Lusyani; Ashari, Syahrul Maulana; Dillah, Ahmat Ubai; Rifai, Danang
Jurnal MAVIB Vol 5 No 2 (2024): MAVIB Journal - Agustus 2024
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mavib.v5i2.3085

Abstract

Rumah Kelompok Informasi Masyarakat (KIM) Dinas Komunikasi dan Informatika Kota Tangerang menghadapi tantangan dalam menyebarkan informasi kepada masyarakat di tengah perkembangan teknologi informasi. Meskipun mereka menggunakan Instagram sebagai saluran komunikasi, namun terdapat kesenjangan dalam memberikan informasi komprehensif tentang profil dan kegiatan Rumah KIM. Kajian ini menyoroti permasalahan tersebut dan berupaya memberikan solusi dengan mengonseptualisasikan media video sebagai sarana penyampaian informasi. Pada penelitian ini menggunakan metode wawancara, dimana disimpulkan bahwa penggunaan media video bisa menjadi solusi yang efektif. Kami berharap media tersebut dapat diimplementasikan melalui platform YouTube dan Instagram serta dapat diakses oleh setiap keluarga KIM di Kota Tangerang. Metode penelitiannya yaitu pengumpulan data, perancangan media dengan Adobe Premiere pro CC 2020 dan Adobe Photoshop CC 2020, dan Konsep Produksi Media yaitu pre production, production dan post production. Melalui media video informasi Rumah Kelompok Informasi Masyarakat dapat membantu Diskominfo Kota Tangerang, dalam menyampaikan informasi secara lebih lengkap, menarik, up to date, dikenal dan bermanfaat bagi masyarakat Kota Tangerang
Media Video Promosi Pada Roofpark Cafe & Restaurant Pucak Bogor Jawa Barat Sunarya, Lusyani; Purbayani, Ayunda Dwi; Handayani, Nadya
Technomedia Journal Vol 5 No 2 Februari (2021): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1104.035 KB) | DOI: 10.33050/tmj.v5i2.1448

Abstract

ABSTRACT Current promotional activities are very important to introduce a product or service to increase the appeal of the wider community. Previously Roofpark Café & Restaurant only used simple video vlogs, websites, and used several printed media in the form of brochures, banners and newspaper media. So that the promotion media is not right, the information is still incomplete in informing the latest developments. Roofpark Café & Restaurant is a café that has an instagramble and garden concept. Roofpark Café & Restaurant is located on Jl. Raya Cimacan, Palasari, Kec. Cipanas, Cianjur Regency, West Java. Current problems require the design of promotional video media with more complete, updated and interesting information. So there is a need for promotional videos through social media and YouTube, so that it can increase the target of visitors every year and can be known to the wider community. The research method is to use data collection methods, SWOT analysis, media design, and the concept of media production (KPM), namely pre production, production, and postproduction. The results of this research are in the form of promotional video media for Roofpark Café & Restaurant which is expected to attract public interest in Roofpark Café & Restaurant. Keywords ___ Promotion Video, Information, Restaurant
Video Profile Balai Latihan Kerja Pada Dinas Ketenagakerjaan Kota Tangerang Sunarya, Lusyani; Abdurachman, Bisma; Ningsih, Putri Rahayu
Technomedia Journal Vol 5 No 2 Februari (2021): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (840.38 KB) | DOI: 10.33050/tmj.v5i2.1449

Abstract

ABSTRACT Technology now makes the world of work like companies, other agencies looking for new and quality human resources in the world of work. The Manpower Office helps workers who have just graduated or who want to have skills through training organized by the Tangerang City Manpower Office, which is located on Jalan Perintis Kemerdekaan II No.1, Cikokol, Babakan, Tangerang, Kec. Tangerang, Kota Tangerang, Banten. Problems faced Training Center, namely, the lack of media in disseminating information, training seminars given BLK, so the need for the media to convey information in an interactive and engaging. The purpose of this research is to SDM workers who are ready to compete or who are ready to enter the world of work. Benefits that can be tasted Tangerang urban community that is easy to obtain profile information Manpower, Training Center as a training ground. The research methods are: data, SWOT analysis, media design and media concepts, namely: pre-production, production, and post-production. The results of this study are in the form of a video profile media which is expected to help support information for the Tangerang City Manpower Office and improve the ability of Tangerang City Human Resources. Keywords - Video Profiles, Information, Human Resources
Media Video Sebagai Penunjang Promosi Pada Days Hotel & Suites Tangerang Sunarya, Lusyani; PO Abas Sunarya; Fajar, Alfie Aulia; Abdillah, Mohamad Faisal
Technomedia Journal Vol 6 No 1 Agustus (2021): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.067 KB) | DOI: 10.33050/tmj.v6i1.1534

Abstract

In the era of modernization, promotional media in the form of videos as a place to get information easily and quickly. Currently, video media can meet the needs of the wider community in presenting information and promotions that are more attractive and interactive. Days Hotel & Suites Tangerang, is a 4 (four) star hotel, which is located at Jalan Pembangunan 3 No.17 Karang Anyar, Kec. Neglasari, Tangerang City, Banten. The problem is that the previous promotional media only used print media such as brochures, magazines, flyers, online travel agents, simple slide shows via LCD, incomplete and updated information. The methodology used in this research includes: data collection, SWOT analysis, media design using Adobe Premiere Pro CC 2017 software, Adobe Photoshop CC 2017, Adobe Illustrator CC 2015 and Media Production Concept (KPM) which consists of Pre Production, Production and Post Production. . This study aims to assist Days Hotel & Suites Tangerang in conveying information about the profile, facilities, services and advantages that are owned, effectively attracting and informative to the public so that through this promotional video, it can increase the number of visitors to stay or organize events at the hotel and be known. wide community. Keywords : Media, Video, Promotion,
Media Video Sebagai Sarana Informasi Pada Direktorat Jenderal Hak Asasi Manusia Sunarya, Lusyani; Septiani, Mawar Indah; Setiawan, Agung
Technomedia Journal Vol 7 No 1 Juni (2022): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.037 KB) | DOI: 10.33050/tmj.v7i1.1803

Abstract

Information is the result of data processing that can provide knowledge to those who receive it. Currently, a lot of information media has developed rapidly, making it easier for people to find and process the information obtained. The Directorate General of Human Rights is currently under the auspices of the Ministry of Law and Human Rights, which is located at Jl. HR. Rasuna Said Kuningan, South Jakarta. The problem faced at this time is, there is still a lack of media in disseminating information about the Directorate General of Human Rights, the information media which previously were only in the form of print media such as banners, posters, magazines. The methodologies used in this study include: Data collection which consists of Observation, Interview, Literature Study. SWOT Analysis, Media Design using supporting software, namely: Adobe Premiere CC 2019, Adobe Audition CC 2019, Adobe After Effect CC 2019, Adobe Photoshop CC 2019 and Adobe Illustrator CC 2019, Media Production Concept (KPM), namely Pre Production (Pre Production), Production (Production), Post Production (Post Production). The purpose of this research is to assist the Directorate General of Human Rights in delivering complete and updated information to the public. Keywords: Information, Video, Kemenkumham
Media Promosi Berbentuk Komik Digital Pada SMK Bina Am Ma’mur Kabupaten Tangerang Sunarya, Lusyani; Sunarya, Po Abas; Zaenudin, Muhammad
Jurnal MAVIB Vol 2 No 2 (2021): MAVIB Journal - Agustus 2021
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1253.607 KB) | DOI: 10.33050/mavib.v2i2.1391

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Komik merupakan salah satu media promosi yang cukup efektif karena didalamnya memiliki gambar, teks dan alur cerita. Adanya perkembangan zaman sekarang ini komik tidak hanya dibuat melalui proses konvensional namun juga dapat dirancang dalam proses digital. Komik ini dibuat, untuk membantu sekolah dalam melakukan proses promosi karena berhubungan dengan profil, profesi jurusan, fasilitas, dan keunggulan yang ada di SMK Bina Am Ma’mur Kabupaten Tangerang, sebagai nilai tambah daya tarik dalam proses promosi. Permasalahan yang dihadapi SMK Bina Am Ma’mur dalam mempromosikan sekolah, saat ini hanya melalui spanduk dan brosur yang sederhana dan belum di update, sehingga banyak poin-poin penting yang belum tersampaikan, maka diperlukan pembaharuan dalam media promosi maupun strategi promosi berupa komik digital. Metode penelitiannya yaitu observasi, wawancara dan studi pustaka, perancangan desain komik dengan menggunakan software Corel Draw x7, Paint Tool SAI v2, dan Adobe Photoshop CS6, konsep desain komik digital yaitu berupa layout kasar, layout komprehensif dan final artwork, Hasil dari penelitian ini berupa komik digital promosi sekolah, agar dari media yang dirancang, mampu menarik calon siswa/i baru untuk bergabung di sekolah tersebut.
Media Video Company Profile Sebagai Sarana Informasi Dan Promosi Pada PT Putra Karya Jasa Usaha Sunarya, Lusyani; Febrianto, Mochammad; Salsabil, Qathrunnada
Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Vol 9 No 1 (2023): Journal CERITA : Creative Education of Research in Information Technology and Art
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.148 KB) | DOI: 10.33050/cerita.v9i1.2661

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Video media is the most important part for entrepreneurs, one of which is video media that can describe a company's identity, such as a company profile. This video simultaneously provides information and promotions to the market the company wants. One company that requires a company profile is PT. Putra Karya Jasa Usaha, namely an autobus company with a head office named Putra KJU, which is headquartered in the Commercial Lot, Jl. Citra Raya Boulevard No. 4, Tangerang Regency. The problem is, previously the media only used social media and print media, the concept of which was very simple. Since the 2020 pandemic, there has been a decrease in relations by 18.8% and the number of passengers has decreased by 61.6%. In contrast, the company had 16 associations in the previous year, as well as 751,463 passengers in a year. This motivated Putra KJU to make a company profile video as a promotional and information medium to provide an overview of the profile and services they offer to prospective passengers or clients. The method for making a company profile video is data collection, media design, and the Media Production Concept (KPM). Through this company profile video, Putra KJU can introduce corporate identity and help with marketing so that it is better known to many people.
Video Blended Learning Sebagai Penunjang Mata Pelajaran Bahasa Indonesia Pada SMP Gandasari Sunarya, Lusyani; Dermawan, Bagus; Hidayat, Muhamad Raihan; Nurhaeni, Tuti
Jurnal MAVIB Vol 6 No 1 (2025): MAVIB Journal - Februari 2025
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mavib.v6i1.3453

Abstract

Kesuksesan masa depan anak bangsa sangat bergantung pada pendidikan, karena dapat memberikan pengetahuan, membentuk keterampilan, sikap dan pemahaman yang sangat diperlukan dalam menghadapi tantangan yang ada di masyarakat. Keberhasilan siswa sangat bergantung pada metode dan media pembelajaran yang digunakan. Masalah yang di hadapi SMP Gandasari adalah metode pembelajaran Bahasa Indonesia sebelumnya dianggap kurang efektif, karena hanya berfokus pada penyampaian materi oleh Guru di kelas dan pemberian tugas untuk evaluasi pembelajaran. Sekolah memerlukan pengembangan media pembelajaran baru, seperti blended learning berbasis video. Blended learning merupakan kombinasi pembelajaran tatap muka dan online. Metode ini akan menggabungkan berbagai model pengajaran dan gaya belajar untuk memungkinkan interaksi antara pendidik dan siswa. Media ini dibuat dengan tujuan untuk membantu Guru dalam mengajar Bahasa Indonesia agar lebih menarik dan mudah dipahami, karena terdapat visual, animasi dan audio. Metode penelitiannya yaitu pengumpulan data, observasi, studi Pustaka dan analisis PIECES. Software yang digunakan yaitu, Filmora X dan Corel DRAW X7 serta Konsep Produksi Media. Dengan video Blended Learning ini dapat membantu proses belajar mengajar siswa/i kelas VII SMP Gandasari, dalam mata pelajaran Bahasa Indonesia, dengan lebih efisien.
Perancangan Video Promosi Wisata Menggunakan Pendekatan MDLC: Studi Kasus Gunung Dago Bogor Sunarya, Lusyani; Mustajab, Muhamad Farhan; Wulandari, Putri; Gumilang, Izdihar
Jurnal MAVIB Vol 6 No 2 (2025): MAVIB Journal - Agustus 2025
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mavib.v6i2.3749

Abstract

Video promosi wisata memiliki peran penting dalam membentuk citra destinasi pariwisata di era digital, mempengaruhi persepsi dan keputusan wisatawan dalam memilih tujuan wisata. Wisata Alam Gunung Dago di Bogor, yang sebelumnya dikelola oleh Lembaga Masyarakat Desa Hutan dan kini menjadi koperasi Kowista Gunung Dago, menghadapi tantangan dalam promosi. Promosi yang dilakukan sebelumnya masih bersifat tradisional, seperti dari mulut ke mulut dan dokumentasi sederhana di media sosial, sehingga kurang menarik dan hanya dikenal oleh wisatawan lokal. Penelitian ini bertujuan merancang video promosi untuk memperkenalkan Wisata Alam Gunung Dago, meliputi profil, objek wisata, fasilitas, dan kegiatan. Metode penelitian meliputi observasi, wawancara, studi pustaka, analisis MDLC (Multimedia Development Life Cycle), serta perancangan media menggunakan Adobe Premiere Pro 2019 dan Adobe Photoshop CC 2019. Konsep Produksi Media mengikuti tahapan pre production, production, dan post production. Diharapkan video promosi ini dapat menarik lebih banyak pengunjung dan memperkenalkan Wisata Alam Gunung Dago kepada masyarakat luas, khususnya di luar wilayah lokal, sehingga dapat meningkatkan jumlah pengunjung setiap tahunnya.
Transformasi Digital Umkm Borobudur Melalui Program Pelatihan Digipreneur Marketplace Geti Sunarya, Lusyani; Yulianjani, Arsi; Thamrin, Sabrina Najwa; Adiya, Fauzan Syam
Universal Raharja Community (URNITY Journal) Vol 5 No 2 (2025): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/urnity.v5i2.3973

Abstract

Perkembangan teknologi digital membawa dampak besar bagi dunia bisnis, termasuk di Indonesia, khususnya di kota-kota besar seperti Tangerang. Peningkatan keterampilan kewirausahaan digital menjadi penting, terutama bagi pelaku UMKM. PT Global Edukasi Talenta Inkubator Tangerang (GETI) melalui Divisi Digipreneur Marketplace, berfokus pada pengembangan kewirausahaan digital dengan memberikan pelatihan dan fasilitas untuk memanfaatkan platform e-commerce, seperti Shopee dan TikTok. Penelitian ini bertujuan untuk mendalami peran Divisi Digipreneur Marketplace dalam memberdayakan UMKM melalui pelatihan teknologi dan pemasaran online, serta mendukung pengembangan ekosistem kewirausahaan yang berkelanjutan. Penelitian ini menggunakan metode deskriptif kualitatif melalui observasi, dokumentasi, dan wawancara untuk menggambarkan pelatihan digital UMKM Borobudur oleh Divisi Digipreneur GETI. Hasil penelitian menunjukkan bahwa peserta UMKM Borobudur memperoleh pengalaman praktis dalam mengelola akun e-commerce, membuat konten promosi, serta memahami dan memanfaatkan platform digital secara optimal. Divisi Digipreneur Marketplace berhasil meningkatkan kompetensi pelaku UMKM Borobudur dengan membekali mereka keterampilan yang dibutuhkan untuk bersaing di era digital, sekaligus memperluas jangkauan pasar produk lokal. Kata kunci: Kewirausahaan Digital, UMKM dan E-commerce Digipreneur