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All Journal LUGAS Jurnal Komunikasi Journal of Communication and Public Relations (JCPR)
Adriani, Vanny
Institut Komunikasi Dan Bisnis LSPR
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Opini Publik Tentang Penggunaan Teknologi Video Asisten Wasit Sebagai Solusi Kompetisi Liga 1 Sepak Bola Indonesia Vanny Adriani; Deddy Irwandy
LUGAS Jurnal Komunikasi Vol 4, No 2: DESEMBER 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v4i2.1218

Abstract

The use of video assistant referees (VAR) is one solution to football problems in Indonesia. Indonesian football has a problem for years, namely the problem of trust in referees due to many referee bribery scandals and others. Based on this problem, this research focuses on public opinion toward VAR technology use in football. The research methodology is descriptive research, and this research is directed to make careful and detailed observations of the observed phenomena. This descriptive study aims to highlight current issues or problems through a data collection process that allows the researcher to describe the situation more fully than is possible without using this method. Researchers also seek to see phenomena related to technology involvement in sports activities from the players, organizers, spectators, and other stakeholders. The research results found that Public Opinion is formed into three types, for the first type who has a very high level of identification with the football club who is dissatisfied with the use of Video Assistant Referee Technology (VAR), the second type of public who enjoy football matches with debate in a football match less satisfied with the use of Video Assistant Referee (VAR) technology, and the third type for the more modern public sees the use of Video Assistant Referee (VAR) technology as a solution in decisions used in the Indonesian Football League  Competition.
Interpersonal Communication Using Personal Sport Device In Forming Community Adriani, Vanny; Chrisdina; Irwandy, Deddy
Journal of Communication and Public Relations Vol. 3 No. 1 (2024): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105003120241

Abstract

Technologies matched the effectiveness of various health activity strategies, such as exercise monitoring, information, and social support. The purpose is to find out that technology has become part of delivering sports information that is used by the applications and devices, creating communication between individuals and devices they used to plan and record sports and exercise routines, physical performance, and record all the activity. Effective communication can occur if the sender and the recipient have good skills in exchanging messages. This study may provide an overview of verbal and nonverbal that may occur during communication in sports activities. This manuscript analyze whether technology enhances or hinders Interpersonal Communication using George Herbert Mead's Symbolic Interaction Theory. It uses a technique that includes a literature review and interviews with certain users of personal sports equipment to examine three fundamental concepts: mind, self, and society. According to the study, a person's capacity to interpret symbols is what makes up their mind. Therefore, everyone must interact to develop their mind and get that meaning. Then, the self is the ability to accept and adapt based on the judgment of another person's point of view. Moreover, an individual in the surrounding environment will deliver people in the process of taking tasks in society; they even can form a community as the same user of personal sports devices. Using Symbolic Interaction Theory, humans will perform an action based on the meanings attached to the action. Nevertheless, humans can obtain their purpose from social interaction with others.
Innovative Brand Awareness Strategies: Push, Pull & Pass Marketing in Indonesian Fashion Pricilla, Chaterina; Adriani, Vanny; Utomo, Anggayuh Gesang
Journal of Communication and Public Relations Vol. 2 No. 2 (2023): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105002220244

Abstract

Several Fashion manufacturer in Indonesia are delivering distinctive themes as the country's fashion industry expands quickly. With advances in quality and design, local products are now able to compete with those of foreign brands. Public Relations has grown in importance as a marketing strategy in the apparel business in recent years. The purpose of this study is to explain how Loony's public relations marketing has increased brand awareness. This research collects primary and secondary data using a descriptive qualitative research methodology. Interviews with customers and internal business sources are used to gather primary data. Books, journals, webpages, and internal company data are sources of secondary data. This approach ensures a comprehensive analysis of Loony's strategies. The results show that Loony uses the Push, Pull, and Pass methods to boost brand recognition. The Push strategy involves actively promoting the brand, the Pull strategy focuses on attracting consumers, and the Pass strategy relies on making the brand unique by giving nicknames to its customers. By integrating these techniques, Loony has effectively raised its profile in a competitive industry. Public relations have allowed the brand to interact more meaningfully with consumers, fostering loyalty and engagement. By emphasizing distinctive regional themes and values, this tactic has also helped Loony differentiate from foreign rivals. In Indonesia's rapidly changing fashion industry, this strategy highlights the significance of strategic marketing. Effective use of marketing and PR techniques will be essential for firms to build and preserve a strong market presence as the industry expands.
Co-Authors Chrisdina Deddy Irwandy Irwandy, Deddy Pricilla, Chaterina Utomo, Anggayuh Gesang