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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi dan Pajak MEANS (Media Informasi Analisa dan Sistem) Journal of Social Commerce
Mahesti, Triloka
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Social Commerce

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Gen Z Digital Investment Intentions: An Analysis of Financial Literacy, Social Media, and Privacy Issues Utami, Sri Endar; Astungkara, Agni; Mahesti, Triloka; Ciptaningtias, Arum Febriyanti
Journal of Social Commerce Vol. 5 No. 3 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i3.183

Abstract

Economic uncertainty is inevitable for every individual, including Generation Z. One way to deal with this economic uncertainty is through financial planning, which also includes investment activities. This study aims to investigate the role of financial literacy, social media, and privacy concerns on investment intentions. This study involved 206 respondents who were Generation Z students in Semarang City, Indonesia. The results showed that financial literacy and the role of social media have a positive influence on Generation Z's intention to invest in digital platforms, while privacy concerns negatively affect their intention to invest in digital platforms. However, this study was unable to show a moderating relationship between privacy concerns and the role of social media and investment intentions in digital platforms.
Co-Authors Astungkara, Agni Ciptaningtias, Arum Febriyanti Muhamad Sidik Sidik, Muhamad Triloka Mahesti Utami, Sri Endar Z A, In’am Fanany