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All Journal International Journal of Management Science and Information Technology (IJMSIT) Innovative: Journal Of Social Science Research Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Dwi Lestari, Wuryaningsih
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency) Jayusman, Nugroho; Dwi Lestari, Wuryaningsih; Permatasari, Qisthoni
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1077

Abstract

This study aims to analyze whether there is an influence of brand ambassadors and promotions on purchasing decisions for Shopee application users in the Sukoharjo area. The data used for analysis is primary data. Obtaining data by distributing questionnaires was then processed by multiple regression using SPSS. The results of the Hypothesis Test show that Brand Ambassador (X1) has no significant effect on product purchasing decisions at Shopee, after that Promotion (X2) has a significant positive effect on product purchasing decisions at Shopee. Testing these two variables shows different results and it can be concluded that brand ambassadors do not influence product purchasing decisions at Shopee. Conversely, promotions have a positive effect on product purchasing decisions at Shopee for Shopee application users in Sukoharjo Regency.
The Effect of Price, Brand Image, and Product Quality on the Purchase Decision of Aerostreet Products Among Generation Z TikTok Shop Users in Surakarta Ananda Dito Pramudya Putra; Dwi Lestari, Wuryaningsih
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

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Abstract

This study investigates the influence of price, brand image, and product quality on the purchase decision of Aerostreet products among Generation Z users of TikTok Shop in Surakarta. Employing a quantitative approach, data were collected through a structured questionnaire using a Likert scale, distributed online via Google Forms to 150 randomly selected followers of the @aerostreet account. The research focused on assessing consumer perceptions of price fairness, brand strength, and product quality, and how these variables affect purchase decisions measured by product appeal, repurchase intention, and confidence in choice. After eliminating incomplete responses, a total of 110 valid samples were analyzed using SPSS 23. Validity, reliability, and classical assumption tests were conducted to ensure data quality. The results show that all three independent variables—price, brand image, and product quality have a significant and positive impact on purchase decisions. Combined, these factors contribute to 6.7% of the variance in consumer decision-making. These findings highlight the importance of competitive pricing, strong brand identity, and high product standards in shaping consumer behavior, particularly in the context of social commerce platforms like TikTok Shop. The study also suggests expanding future research to other variables and broader regions for more comprehensive insights.
The Effect of Price, Brand Image, and Product Quality on the Purchase Decision of Aerostreet Products Among Generation Z TikTok Shop Users in Surakarta Ananda Dito Pramudya Putra; Dwi Lestari, Wuryaningsih
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of price, brand image, and product quality on the purchase decision of Aerostreet products among Generation Z users of TikTok Shop in Surakarta. Employing a quantitative approach, data were collected through a structured questionnaire using a Likert scale, distributed online via Google Forms to 150 randomly selected followers of the @aerostreet account. The research focused on assessing consumer perceptions of price fairness, brand strength, and product quality, and how these variables affect purchase decisions measured by product appeal, repurchase intention, and confidence in choice. After eliminating incomplete responses, a total of 110 valid samples were analyzed using SPSS 23. Validity, reliability, and classical assumption tests were conducted to ensure data quality. The results show that all three independent variables—price, brand image, and product quality have a significant and positive impact on purchase decisions. Combined, these factors contribute to 6.7% of the variance in consumer decision-making. These findings highlight the importance of competitive pricing, strong brand identity, and high product standards in shaping consumer behavior, particularly in the context of social commerce platforms like TikTok Shop. The study also suggests expanding future research to other variables and broader regions for more comprehensive insights.
Pengaruh Perceived Organizational Support Dan Kepuasan Kerja Terhadap Turnover Intention Pada Pekerja Bagunan PT. Sumberarta Mitra Jaya Kabupaten Tangerang Musthofa, Nurul; Dwi Lestari, Wuryaningsih
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh perceived organizational support dan kepuasan kerja terhadap turnover intention pada pekerja bagunan Pt. Sumberarta Mitra Jaya Kabupaten Tangerang. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif dan kausal. Populasi dalam penelitian ini adalah Pekerja Bagunan PT. Sumberarta Mitra Jaya Kabupaten Tangerang yang berjumlah 51, sehingga populasi dalam penelitian ini berjumlah 51. Dalam Penelitian ini peneliti menggunakan Teknik sampling sensus atau sampling total. Sehingga sampel dalam penelitian ini adalah 51 orang pekerja bagunan. Penelitian ini menggunakan metode pengumpulan data dengan menggunakan kuesioner model likert. Teknik pengumpulan datanya menggunakan kuesioner melalui internet. Teknik analisis data penelitian ini dengan menggunakan perangkat lunak SPSS V23. Hasil penelitian ini adalah perceived organizational support berpengaruh negatif terhadap turnover intention. Terdapat pengaruh kepuasan kerja terhadap turnover intention pada karyawan. Perceived organizational support dan kepuasan kerja berpengaruh terhadap turnover intention
Co-Authors Ananda Dito Pramudya Putra Jayusman, Nugroho Musthofa, Nurul Permatasari, Qisthoni