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EDUKASI GIZI, SANITASI DAN HIGIENIS GUNA PENINGKATAN DAYA SAING USAHA KULINER DI DESA SEKARAN Sarbini, Dwi; Nugroho, Yusuf Sulistyo; Lestari, Wuryaningsih Dwi; Sholahuddin, Muhammad; Permatasari, Qisthoni
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22805

Abstract

Pandemi Covid-19 telah memberikan tantangan serius bagi pengembangan potensi wisata kuliner di Desa Sekaran, Kabupaten Klaten. Banyak chef berbakat yang terpaksa dirumahkan, sehingga menimbulkan potensi yang belum teroptimalkan. Selain itu, kurangnya pemahaman tentang gizi, higienis dan sanitasi, serta keterampilan dalam pengelolaan bisnis menjadi hambatan dalam mengembangkan wisata kuliner. Tujuan utama kegiatan pengabdian pada masyarakat ini adalah meningkatkan kesejahteraan warga desa melalui pengembangan usaha makanan lokal dan tradisional yang berdaya saing. Solusi yang diusulkan mencakup sosialisasi edukasi gizi, pelatihan higienis dan sanitasi, pembuatan mapping potensi kuliner, pendampingan penggunaan aplikasi keuangan, dan pelatihan dasar-dasar kewirausahaan. Manfaatnya termasuk peningkatan kesehatan masyarakat, kualitas produk makanan yang lebih baik, peningkatan pendapatan di desa, efisiensi dalam pengelolaan keuangan usaha, dan peningkatan keterampilan pengelola bisnis.  Metode pelaksanaan yang digunakan adalah pendekatan pelatihan dan pendampingan. Evaluasi menunjukkan bahwa metode ini efektif dalam mengatasi permasalahan yang dihadapi oleh pelaku usaha dan masyarakat desa. Dampaknya meliputi peningkatan ekonomi, kesehatan, dan daya tarik wisata kuliner desa.   Kegiatan pengabdian pada masyarakat di Desa Sekaran merupakan contoh bagaimana kolaborasi antara lembaga pendidikan, pemerintah, dan masyarakat dapat mengoptimalkan potensi lokal dan menciptakan dampak positif. Saran untuk penelitian lebih lanjut adalah untuk memperdalam studi tentang dampak jangka panjang dari kegiatan pengabdian ini serta melibatkan pemantauan yang lebih intensif terhadap perkembangan wisata kuliner di Desa Sekaran.
Building Financial Awareness and Personal Branding: Strategies to Avoid Riba and High-Risk Online Transactions Sholahuddin, Muhammad; Nasir, Moechamad; Bawono, Andy Dwi Bayu; Permatasari, Qisthoni; Annisa, Widya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.756

Abstract

In the face of increasing financial complexities and digital transaction risks, a workshop and mentoring program was conducted by Universitas Muhammadiyah Surakarta (UMS) in collaboration with MSU, PCIM-PCIA Malaysia, and PRIM-PRIA Malaysia to enhance financial literacy, personal branding skills, and awareness of secure online transactions. Engaging 38 participants, the program utilized an interactive learning model—comprising pre-tests, visual presentations, case simulations, group discussions, and post-tests—to cover topics such as professional identity building, Islamic financial principles to avoid riba, and strategies to counter digital fraud. The pre-test results revealed an average score of 53.2, indicating a low-to-moderate understanding, while the post-test results showed significant improvement, with an average score of 82.1. Participants demonstrated improved abilities in identifying online transaction risks, recognizing forms of riba, and applying strategic personal branding techniques. This initiative effectively addressed critical challenges in financial literacy and digital security, while also offering a replicable educational model. The outcomes contribute to fostering financially aware, digitally secure, and professionally resilient individuals, equipping them to thrive in a globalized economic and digital environment
Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency) Jayusman, Nugroho; Dwi Lestari, Wuryaningsih; Permatasari, Qisthoni
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1077

Abstract

This study aims to analyze whether there is an influence of brand ambassadors and promotions on purchasing decisions for Shopee application users in the Sukoharjo area. The data used for analysis is primary data. Obtaining data by distributing questionnaires was then processed by multiple regression using SPSS. The results of the Hypothesis Test show that Brand Ambassador (X1) has no significant effect on product purchasing decisions at Shopee, after that Promotion (X2) has a significant positive effect on product purchasing decisions at Shopee. Testing these two variables shows different results and it can be concluded that brand ambassadors do not influence product purchasing decisions at Shopee. Conversely, promotions have a positive effect on product purchasing decisions at Shopee for Shopee application users in Sukoharjo Regency.
Building Financial Awareness and Personal Branding: Strategies to Avoid Riba and High-Risk Online Transactions Sholahuddin, Muhammad; Nasir, Moechamad; Bawono, Andy Dwi Bayu; Permatasari, Qisthoni; Annisa, Widya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.756

Abstract

In the face of increasing financial complexities and digital transaction risks, a workshop and mentoring program was conducted by Universitas Muhammadiyah Surakarta (UMS) in collaboration with MSU, PCIM-PCIA Malaysia, and PRIM-PRIA Malaysia to enhance financial literacy, personal branding skills, and awareness of secure online transactions. Engaging 38 participants, the program utilized an interactive learning model—comprising pre-tests, visual presentations, case simulations, group discussions, and post-tests—to cover topics such as professional identity building, Islamic financial principles to avoid riba, and strategies to counter digital fraud. The pre-test results revealed an average score of 53.2, indicating a low-to-moderate understanding, while the post-test results showed significant improvement, with an average score of 82.1. Participants demonstrated improved abilities in identifying online transaction risks, recognizing forms of riba, and applying strategic personal branding techniques. This initiative effectively addressed critical challenges in financial literacy and digital security, while also offering a replicable educational model. The outcomes contribute to fostering financially aware, digitally secure, and professionally resilient individuals, equipping them to thrive in a globalized economic and digital environment
PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023) Permatasari, Qisthoni; Lestari, Wuryaningsih Dwi; Achmad, Nur; Kuswati, Rini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13339

Abstract

This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII