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All Journal International Journal of Supply Chain Management Jurnal Pengabdian kepada Masyarakat Nusantara
Hidayat Sutawijaya, Ahmad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Sustainability Entrepreneurship Supply Chain in Family Business Christina Nawangsari, Lenny; Hidayat Sutawijaya, Ahmad; Aima, Havidz Aima; Huiping, Huang
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5516

Abstract

A Family business is a company whose majority shareholder is a family, and the position of manager (management) is controlled by family members and it is expected that the family descendants will follow in their footsteps later as managers. In this context, the application of the concept of sustainable supply chain management in the operation strategy of small business seems to be an important function. This supply chain also covers all three aspects of sustainable development: business, environmental, and social. The purpose of this article is to present the current state of the research in sustainable development in relation to managing the supply chain of family business, as well as the empirical findings in this area. This research supposed to analysis of the comparison of Entrepreneurial supply chain and sustainability of family business in China and Indonesia. This research done with Quantitative Method using SEM / Generalized Structured Component Analysis (GeSCA) program by visiting and interviewing with Family business China and Indonesia. The population in this study was a sample of 100 people. The sampling technique is random sampling. This research proves: 1). Leadership, Culture and Innovation have a significant effect on the Entrepreneurial supply chain in Indonesia and China; 2). Leadership and Innovation have a significant effect in Family Business Sustainability. 3). The Entrepreneurial supply chain, Culture and Innovation have a significant effect on the Sustainability of the Family Business, whereas the Leadership is not significant on the Sustainability of the Family Business in China; 4). Entrepreneurial supply chain does not mediate the influence of Leadership, Culture and Innovation on the Sustainability of Family Businesses in Indonesia; but Entrepreneurial supply chain mediates the influence of Leadership, Culture and Innovation on the Sustainability of Family Businesses in China.
Pendampingan Strategi Internal dan Pemasaran TalentHub 360 sebagai Solusi Pencarian Kerja Digital bagi Mitra Kurniawan, Jessen; Hamdi, Edi; Yanuar Rahmat Syah, Tantry; Hidayat Sutawijaya, Ahmad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8712

Abstract

Perkembangan teknologi digital telah mengubah proses rekrutmen tenaga kerja, namun masih terdapat permasalahan krusial yang dihadapi mitra, yaitu belum optimalnya pemanfaatan faktor internal bisnis serta belum terarahnya strategi pemasaran dalam menghadapi persaingan platform pencarian kerja digital. Kondisi ini menyebabkan rendahnya daya saing dan keterbatasan jangkauan pasar TalentHub 360. Sebagai solusi, kegiatan ini menawarkan pendampingan analisis faktor internal dan perumusan strategi pemasaran berbasis pendekatan deskriptif dengan kombinasi metode kualitatif dan kuantitatif. Metode yang digunakan meliputi identifikasi kekuatan dan kelemahan internal, serta penyusunan strategi pemasaran melalui segmentasi, targeting, positioning, dan bauran pemasaran. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu studi literatur, observasi kondisi bisnis mitra, pengumpulan data melalui dokumentasi, serta analisis dan penyusunan rekomendasi strategi yang sesuai dengan kebutuhan mitra. Proses pendampingan juga mencakup diskusi dan evaluasi terhadap strategi yang dirancang agar dapat diterapkan secara efektif.  Dampak konkret dari kegiatan ini adalah meningkatnya pemahaman mitra terhadap kondisi internal bisnis, tersusunnya strategi pemasaran yang lebih terarah, serta meningkatnya potensi pengembangan TalentHub 360 dalam menjangkau pasar yang lebih luas. Dengan demikian, TalentHub 360 memiliki peluang untuk menjadi platform pencarian kerja digital yang lebih kompetitif dan berkelanjutan di era digital.
Co-Authors Aima, Havidz Aima Edi Hamdi Huiping, Huang Kurniawan, Jessen Lenny Christina Nawangsari Yanuar Rahmat Syah, Tantry